Thursday
Nov052009

Nascar, Partners 'Tweeting' Fans To Champions Week In Vegas

November 5, 2009: Nascar and several of its marketing partners are teaming up via Twitter to support Tweet2Vegas, a sweepstakes/promotion that will offer a trip to attend the racing circuit's season-ending first Champions Week celebration and awards ceremonies in Las Vegas.

Nascar's Champions Week had been held in New York since 1981. The Nascar Sprint Cup Series ends Nov. 22 with the Ford 400 at Homestead-Miami Speedway.

Tissot, Coca-Cola, Ford and Sirius/XM are among the companies involved in the campaign, which will run Nov. 9-15 at Twitter.com/Nascar. One trivia question about Nascar will be posted per day, and visitors who answer all seven correctly will be entered to win the top prize of an all-expense paid trip to Las Vegas from Dec. 2-5. (Full details are here.)

Coors Light, Bank of America, Kellogg’s, Ford, Ask.com and The Nascar Foundation have also been involved in other promotions offering tickets to Champions Week.

In addition to being part of the first Nascar Sprint Cup Series victory lap on the Las Vegas Strip, the winner will attend After the Lap presented by Tissot, Nascar's driver and fan appreciation event taking place at the MGM's Hollywood Theater on Dec. 3. At the event, the top 12 drivers in the 2009 Nascar Sprint Cup Series will participate in a Q&A session, which will be broadcast live on Sirius Nascar Radio and video-streamed on www.Nascar.com.

Drivers and fans also also mingle at the Chasers for Charity FanFest scheduled for Dec. 2 at the Las Vegas Motor Speedway to benefit the local chapter of Speedway Children's Charities as well as specific drivers' charity foundations.

At the 2009 Nascar Sprint Cup Series Awards Ceremony, scheduled for Dec. 4 at the Wynn Las Vegas, driver Greg Biffle will give away to a fan a Ford vehicle as part of a Ford promotion and Dale Earnhardt Jr. will award (either in person or via video) the Unilever Nascar Real Fan of the Year.

"One of the key elements to bringing Nascar Champions Week to Las Vegas was creating an event for race fans," LVMS president Chris Powell said in a statement. "This event will bring the drivers and the fans closer together and raise money for charity in the process. We're very appreciative of Nascar's efforts to make this a special fan event that we hope becomes a tradition during Champions Week."

Details on Tweet2Vegas

Details on Chasers for Charity FanFest

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