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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan212013

ExxonMobil Puts Pedal To The Metal In New, Expanded Deal With Nascar

Special to NYSportsJournalism.com

January 21, 2013: ExxonMobil, whose marketing roots with Nascar go back to 1978, as signed a multi-year partnership extension making Mobil 1 the “official motor oil" and also the “official lubricant technology partner" of Nascar through 2017.

Financial details of the alliance extension and expansion were not disclosed.

ExxonMobil said that 2013 would mark the 11th consecutive season in which the Mobil 1 brand has been an official partner of Nascar. The Mobil 1 brand’s history in motor sports officially began in 1978 with a sponsorship of Williams Formula One Racing Team.

Under terms of the new pact, Mobil 1 becomes "a contingency partner" across all Nascar national and touring series and continues as presenting sponsor of the Mobil 1 Driver of the Race award and presenting sponsor of the Nascar Canadian Tire Series.

In addition, ExxonMobil and Nascar said they would launch a digital, branded content platform "that explores Nascar’s world-class automotive technology via the 'Nascar Automotive Technology Center Engineered by Mobil 1.'"

The online site, which will be part of the recently relaunched Nascar.com, will offer visitors "automotive technology-related information through original feature stories, photos, videos, a glossary of automotive and racing terms, plus social elements including fan polls."

ExxonMobil will also continue to support its Nascar alliance via multi-media marketing including TV, radio, print, Internet and such social media destinations as YouTube, Facebook and Twitter.

“As the lubricant technology of champion drivers and race teams, the renewed association between Mobil 1 and Nascar allows us to better engage motor sports fans by leveraging the excitement of racing,” Rebecca Aldred, global brand manager for Mobil 1, said in a statement, citing the launch of the Nascar Automotive Technology Center Engineered by Mobil 1. "Mobil 1 is the world’s leading synthetic motor oil brand in no small part due to the commitment to supporting Nascar’s three national racing series.”

According to Jim O’Connell, chief sales officer, for Nascar, “We’re excited about continuing our partnership with ExxonMobil and helping extend the Mobil 1 brand’s rich legacy in our sport. As an extension of this partnership, both Nascar and Mobil 1 look forward to engaging fans through the newly created technology platform that promises to offer fans a unique perspective into the technology that drives this sport.”

In addition to Nascar, ExxonMobil said that Mobil 1 with racing squads and circuits including Vodafone McLaren Mercedes’ Formula One team, Corvette Racing’s American LeMans Series team, Tony Stewart Racing in the World of Outlaws Sprint Car Series and the Porsche Mobil 1 Supercup.

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