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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan212013

ExxonMobil Puts Pedal To The Metal In New, Expanded Deal With Nascar

Special to NYSportsJournalism.com

January 21, 2013: ExxonMobil, whose marketing roots with Nascar go back to 1978, as signed a multi-year partnership extension making Mobil 1 the “official motor oil" and also the “official lubricant technology partner" of Nascar through 2017.

Financial details of the alliance extension and expansion were not disclosed.

ExxonMobil said that 2013 would mark the 11th consecutive season in which the Mobil 1 brand has been an official partner of Nascar. The Mobil 1 brand’s history in motor sports officially began in 1978 with a sponsorship of Williams Formula One Racing Team.

Under terms of the new pact, Mobil 1 becomes "a contingency partner" across all Nascar national and touring series and continues as presenting sponsor of the Mobil 1 Driver of the Race award and presenting sponsor of the Nascar Canadian Tire Series.

In addition, ExxonMobil and Nascar said they would launch a digital, branded content platform "that explores Nascar’s world-class automotive technology via the 'Nascar Automotive Technology Center Engineered by Mobil 1.'"

The online site, which will be part of the recently relaunched Nascar.com, will offer visitors "automotive technology-related information through original feature stories, photos, videos, a glossary of automotive and racing terms, plus social elements including fan polls."

ExxonMobil will also continue to support its Nascar alliance via multi-media marketing including TV, radio, print, Internet and such social media destinations as YouTube, Facebook and Twitter.

“As the lubricant technology of champion drivers and race teams, the renewed association between Mobil 1 and Nascar allows us to better engage motor sports fans by leveraging the excitement of racing,” Rebecca Aldred, global brand manager for Mobil 1, said in a statement, citing the launch of the Nascar Automotive Technology Center Engineered by Mobil 1. "Mobil 1 is the world’s leading synthetic motor oil brand in no small part due to the commitment to supporting Nascar’s three national racing series.”

According to Jim O’Connell, chief sales officer, for Nascar, “We’re excited about continuing our partnership with ExxonMobil and helping extend the Mobil 1 brand’s rich legacy in our sport. As an extension of this partnership, both Nascar and Mobil 1 look forward to engaging fans through the newly created technology platform that promises to offer fans a unique perspective into the technology that drives this sport.”

In addition to Nascar, ExxonMobil said that Mobil 1 with racing squads and circuits including Vodafone McLaren Mercedes’ Formula One team, Corvette Racing’s American LeMans Series team, Tony Stewart Racing in the World of Outlaws Sprint Car Series and the Porsche Mobil 1 Supercup.

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