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What Are You Watching In May 2018
 
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QUICK HITS

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
SOURCE COMSCORE

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COLLEGE

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No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct212009

Coming Soon To A Theater Near You: Pedal To The Metal Nascar Marketing

October 21, 2009: In an effort to bring its drivers, events and marketing partners to consumers beyond its core fans, Nascar said it has signed a deal with cinema advertising company Screenvision to place content and activate programs in more than 2,400 movie theaters and on 15,000 screens nationwide. Financial terms were not revealed.

Marketing will include on-screen content, lobby kiosks and concessions, all of which will be made available to Nascar's corporate partners for sponsorship. Nascar said activation would begin in February 2010 prior to the start of the next Sprint Cup Series. As part of the deal, Nascar Media Group will create and produce a 90-second long-form content piece that could include "racing highlights, top moments, driver profiles, behind-the-scenes vignettes and fan tributes."

The alliance comes as Nascar is nearing the finale of a 2009 season in which TV ratings and total viewership are both down from 2008, according to analysts. Nascar's overall fan base, however, remains strong at about 70 million.

Nascar and Screenvision said that the alliance was prompted in large part to the success of such movies as Days of Thunder, Talladega Nights: The Ballad of Ricky Bobby, Herbie: Fully Loaded, Cars and Nascar 3-D: The Imax Experience.

“At the end of the day, this is all about celebrating the Nascar fans through our nationwide network of passionate consumers – and creating new in-cinema advertising platforms for Nascar sponsors," Andy Blacker, svp-marketing and research for Screenvision, said in a statement. “With this partnership, Screenvision is recognizing the tremendous potential of Nascar, and we are creating the first ever in-cinema platform for partners to wrap their brands around.”

According to Steve Phelps, CMO for Nascar, the deal epitomizes the effort that the racing circuit is putting into growing its fan base while offering new opportunities for its marketing partners. “Screenvision will bring the excitement and drama of Nascar to a half billion moviegoers each year, including some who are avid fans and some who have yet to attend or watch a race on television," Phelps said in a statement. "Fans want to experience our sport in every way possible, and we can’t wait for them to see and hear their favorite drivers running flat out on 40-foot screens with surround sound.” Back to Home Page