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What Are You Watching In July 2018
 
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QUICK HITS

• Saturday’s Wimbledon Ladies’ Championship on ESPN earned a 2.1 overnight rating, up 27% from a 1.7 in 2017 (Garbine Muguruza vs. Venus Williams).  It was ESPN’s highest since 2015 (2.2 for Serena Williams vs. Muguruza).

• Mitsubishi Motors deal to become title sponsor for college football's (Dec 12 on ABC). The game was presented by in '16, but had no sponsor in '17. Currently played in Sam Boyd Stadium, it will move to the new venue, now under construction, in '20.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 T-Mobile Home Run Derby Participants
1. Jesus Aguilar Milwaukee Brewers
2. Bryce Harper Washington Nationals
3. Max Muncy Los Angeles Dodgers
4. Alex Bregman Houston Astros
5. Kyle Schwarzer Chicago Cubs
6. Javier Baez Chicago Cubs
7. Freddie Freeman Atlanta Braves
8. Rhys Hoskins Philadelphia Phillies
July 16 ESPN

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Wimbledon: Novak Wins See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct212009

Coming Soon To A Theater Near You: Pedal To The Metal Nascar Marketing

October 21, 2009: In an effort to bring its drivers, events and marketing partners to consumers beyond its core fans, Nascar said it has signed a deal with cinema advertising company Screenvision to place content and activate programs in more than 2,400 movie theaters and on 15,000 screens nationwide. Financial terms were not revealed.

Marketing will include on-screen content, lobby kiosks and concessions, all of which will be made available to Nascar's corporate partners for sponsorship. Nascar said activation would begin in February 2010 prior to the start of the next Sprint Cup Series. As part of the deal, Nascar Media Group will create and produce a 90-second long-form content piece that could include "racing highlights, top moments, driver profiles, behind-the-scenes vignettes and fan tributes."

The alliance comes as Nascar is nearing the finale of a 2009 season in which TV ratings and total viewership are both down from 2008, according to analysts. Nascar's overall fan base, however, remains strong at about 70 million.

Nascar and Screenvision said that the alliance was prompted in large part to the success of such movies as Days of Thunder, Talladega Nights: The Ballad of Ricky Bobby, Herbie: Fully Loaded, Cars and Nascar 3-D: The Imax Experience.

“At the end of the day, this is all about celebrating the Nascar fans through our nationwide network of passionate consumers – and creating new in-cinema advertising platforms for Nascar sponsors," Andy Blacker, svp-marketing and research for Screenvision, said in a statement. “With this partnership, Screenvision is recognizing the tremendous potential of Nascar, and we are creating the first ever in-cinema platform for partners to wrap their brands around.”

According to Steve Phelps, CMO for Nascar, the deal epitomizes the effort that the racing circuit is putting into growing its fan base while offering new opportunities for its marketing partners. “Screenvision will bring the excitement and drama of Nascar to a half billion moviegoers each year, including some who are avid fans and some who have yet to attend or watch a race on television," Phelps said in a statement. "Fans want to experience our sport in every way possible, and we can’t wait for them to see and hear their favorite drivers running flat out on 40-foot screens with surround sound.” Back to Home Page