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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar082017

Nascar Serious About Satellite Radio, Extends SiriusXM Alliance For Six Years

Special to NYSportsJournalism.com

March 8, 2017: Calling it a "level of coverage unmatched by anyone in audio entertainment," Nascar has signed a six-year deal with SiriusXM to extend their broadcasting and marketing agreement through 2022.

SiriusXM said the alliance would enable them to "continue to deliver 24/7 racing content to millions of listeners across North America, including live broadcasts of every race, plus daily Nascar talk and interviews with voices across the industry through its exclusive SiriusXM Nascar Radio channel."

SiriusXM will also retain exclusive category rights to utilize Nascar branding and trademarks for advertising and promotion.

Financial terms of the pact were not disclosed.

This year marks Nascar’s 16th season on satellite radio.

From 2002-2006, Nascar Radio was heard exclusively on XM. Nascar moved to rival Sirius on Jan. 1, 2007. SiriusXM Nascar Radio was formed when the two satellite radio firms merged in mid-2008.

"We have more than a successful decade of partnership already under our belts with SiriusXM and look forward to continuing our relationship over the next six years," Steve Herbst, svp-broadcasting and production for Nascar, said in a statement.

"SiriusXM provides robust coverage of both our live events and breaking news, acting as a trusted resource for our sport and helping Nascar content to reach new, diverse audiences nationwide,” said Herbst.

SiriusXM Nascar Radio airs 24/7 all year, with "in-depth racing coverage and inside access to Nascar news, including live broadcasts of every Monster Energy Nascar Cup Series, Nascar Xfinity Series and Nascar Camping World Truck Series event," according to both parties.

The channel's roster of expert hosts includes current and former drivers, crew chiefs, crew members and a host of Nascar insiders.
 
According to Steve Cohen, SiriusXM's svp-sports programming, "For the last 15 years we've proudly delivered the excitement of Nascar to fans nationwide, providing them with a level of coverage unmatched by anyone in audio entertainment, and we are very pleased to continue our relationship for years to come. Nascar has always had one of the most loyal fan bases in sports, and it continues to innovate to constantly improve the racing on the track.

"SiriusXM Nascar Radio will continue to give fans, no matter where they are in the country, a terrific platform to follow and discuss the new format put in place this season, and stay connected with their favorite drivers as they vie for the championship," said Cohen.

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