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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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State Farm: Getting Older Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar082017

Nascar Serious About Satellite Radio, Extends SiriusXM Alliance For Six Years

Special to NYSportsJournalism.com

March 8, 2017: Calling it a "level of coverage unmatched by anyone in audio entertainment," Nascar has signed a six-year deal with SiriusXM to extend their broadcasting and marketing agreement through 2022.

SiriusXM said the alliance would enable them to "continue to deliver 24/7 racing content to millions of listeners across North America, including live broadcasts of every race, plus daily Nascar talk and interviews with voices across the industry through its exclusive SiriusXM Nascar Radio channel."

SiriusXM will also retain exclusive category rights to utilize Nascar branding and trademarks for advertising and promotion.

Financial terms of the pact were not disclosed.

This year marks Nascar’s 16th season on satellite radio.

From 2002-2006, Nascar Radio was heard exclusively on XM. Nascar moved to rival Sirius on Jan. 1, 2007. SiriusXM Nascar Radio was formed when the two satellite radio firms merged in mid-2008.

"We have more than a successful decade of partnership already under our belts with SiriusXM and look forward to continuing our relationship over the next six years," Steve Herbst, svp-broadcasting and production for Nascar, said in a statement.

"SiriusXM provides robust coverage of both our live events and breaking news, acting as a trusted resource for our sport and helping Nascar content to reach new, diverse audiences nationwide,” said Herbst.

SiriusXM Nascar Radio airs 24/7 all year, with "in-depth racing coverage and inside access to Nascar news, including live broadcasts of every Monster Energy Nascar Cup Series, Nascar Xfinity Series and Nascar Camping World Truck Series event," according to both parties.

The channel's roster of expert hosts includes current and former drivers, crew chiefs, crew members and a host of Nascar insiders.
 
According to Steve Cohen, SiriusXM's svp-sports programming, "For the last 15 years we've proudly delivered the excitement of Nascar to fans nationwide, providing them with a level of coverage unmatched by anyone in audio entertainment, and we are very pleased to continue our relationship for years to come. Nascar has always had one of the most loyal fan bases in sports, and it continues to innovate to constantly improve the racing on the track.

"SiriusXM Nascar Radio will continue to give fans, no matter where they are in the country, a terrific platform to follow and discuss the new format put in place this season, and stay connected with their favorite drivers as they vie for the championship," said Cohen.

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