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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Feb112010

Nascar Drivers Navigate A 'New' Track: "I'd Like To Buy The World A Coke"

February 10, 2010: Call it American Idol on wheels. Coca-Cola, a prime sponsor of the über-popular show on Fox, will break a TV spot during the Daytona 500 Feb. 14, also on Fox, featuring a chorus of Nascar drivers attempting to sing the classic marketing anthem, “I’d Like To Buy The World A Coke." Coca-Cola is the "official sparkling beverage" of Nascar.

The spot channels the iconic "Hilltop," which first aired in 1971 showing people gathering on a hill in a Woodstock-era of peace and love, joining hands as they sing about “apple trees and honey bees and snow white turtle doves.”

Here, the crooners laying down the track and showing off their racing and vocal pipes include Greg Biffle, Clint Bowyer, Jeff Burton, Denny Hamlin, Kevin Harvick, Bobby Labonte, Joey Logano, Ryan Newman, David Ragan, Elliott Sadler and Tony Stewart. The spot was filmed on location at Charlotte Motor Speedway in Concord, NC, this past December. Lead agency is Wieden + Kennedy, Portland, Ore.

The commercial, “Harmony,” shows the Nascar drivers embroiled in action during the heat of a race. They each pull in for a pit stop after complaining to their respective crew chiefs over the radio and calling for adjustments. Before heading back out, the drivers are handed a Coke for refreshment. As we monitor subsequent driver radio chatter, we hear that the previously exasperated drivers are now harmonious in their thoughts, although not quite singing in harmony.

An updated version of the original Coke spot aired during Super Bowl XXIV on CBS in 1990 to help launch the "Can't Beat the Real Thing" ad campaign. According to Coke, 15 members of the original "Hilltop" commercial reprised their roles for that reunion ad.

“In the original ad, Coca-Cola was the bond that connected people through a spirit of optimism. That uplifting outlook still rings true today and is reflected in our Nascar-themed commercial in a fun, unexpected way,” Katie Bayne, CMO for Coca-Cola North America, said in a statement. “By showing how a refreshing Coca-Cola can bring together even the most competitive rivals, we’re reminding people to take a moment to have fun, open a little happiness and enjoy the simple pleasures in life.”

Added Kevin Harvick, “It’s been both fun and an honor to be a part of creating a new Nascar take on a commercial that is such a big part of Coke’s history. Most of us drivers should probably stick to our day jobs, though, because I’m pretty sure our version of the famous Coca-Cola song won’t make it to the top of the charts.”

Consumers can hear exclusive audio of the drivers singing “I’d Like To Buy The World A Coke”  at www.MyCokeRewards.com. A video featuring behind-the-scenes footage and the “Harmony” ad is available at YouTube.

Closing scene from the original "Hilltop" commercial in 1971.According to Coke, the song was recorded for the original spot by Australian pop group The New Seekers. Lead agency at the time was McCann-Erickson. It was slightly reworded to remove references to Coca-Cola and released in non-commercial form as "I'd Like To Teach The World To Sing" by The New Seekers and also The Hilltop Singers (a group formed by McCann-Erickson). Both versions sold more than a combined one million copies within the first year.

Others who have recorded the song as recently as 2002 include Chet Atkins, Jan Howard, Willis "Gator" Jackson, Ray Conniff Singers, Jessi Colter & Waylon Jennings, Bobby Bare Jr., Tennessee Ernie Ford, The Jordanaires, Vera Lynn, Lea Salonga, Joe Loss & His Orchestra, Jim Nabors and Erich Kunzel & The Cincinatti Pops.

ORIGINAL COCA-COLA VERSION

"I'd Like To Buy The World A Coke"
(Bill Backer / Billy Davis / Roger Cook / Roger Greenaway)

On a hilltop in Italy
We assembled young people
From all over the world
To bring you this message
From Coca-Cola Bottlers
All over the world
It's the real thing - Coke
And they sang...

I'd like to buy the world a home
And furnish it with love
Grow apple trees and honey bees
And snow white turtle doves

I'd like to teach the world to sing (Sing with me)
In perfect harmony (Perfect harmony)
I'd like to buy the world a Coke
And keep it company (That's the real thing)
I'd like to teach the world to sing
(What the world wants today)
In perfect harmony (Perfect harmony)
And I'd like to buy the world a Coke
And keep it company (It's the real thing)
I'd like to buy the world a coke
(Coke is what the world wants today)
And keep it company (Coca-Cola)
(It's the real thing)
I'd like to buy the world a coke
(Coke is what the world wants today)
And keep it company (Coca-Cola).

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