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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Mar282017

Let’s Be Frank(furter): MLB Deal Names Nathan’s Famous As First Official Hot Dog

By Barry Janoff

(Originally Published in MediaPost)

March 28, 2017: According to the National Hot Dog and Sausage Council, people ate more than 19.4 million hot dogs in MLB stadiums last year, a figure that could rise this season; and on average each hot dog vendor sold about 150 hot dogs per MLB game — 10,000-12,000 hot dogs per season.

Among all of its marketing alliances, MLB has never had an official hot dog. Until now.

MLB has signed a deal naming New York-based Nathan’s Famous Inc. as the league’s official hot dog.

"A game doesn’t feel complete without enjoying a hot dog," Wayne Norbitz, executive board member and former president and COO for Nathan’s, said in a statement.

Financial terms of the pact were not disclosed.

Under terms of the deal, Nathan’s gets use of MLB trademarks in advertising, which the company said it would use to support the alliance. Nathan’s has already unveiled a sweeps to "grant one lucky dog the chance of a lifetime" — winning a trip to the MLB All-Star Game this July in Miami — as well as a potential umbrella tag, "Nathan’s and MLB: Two American Originals."

Nathan’s also becomes an official supporter of MLB’s "Play Ball" platform, which promotes participation in baseball and softball.

Activation during baseball season makes beyond the ballpark.

Americans eat seven billion hot dogs during peak season, from Memorial Day to Labor Day — 818 hot dogs per second, according to the National Hot Dog and Sausage Council.

The brand, founded in 1916 in Brooklyn, NY — its original Coney Island home is at the corner of Surf and Stillwell, also named after its founders, Nathan and Ida Handwerker Way — said it currently has deals with several MLB teams, including the New York Yankees, New York Mets, Miami Marlins and St. Louis Cardinals.

Although the deal boosts Nathan’s visibility among baseball fans, it does not give it access into stadiums or with team’s that have their own hot dog deals.

Aramark, Levy and Delaware North are among the food service providers working with MLB stadiums to supply hot dog variations. Some teams have alliances with local companies.

People who attended Los Angeles Dodgers games in Dodger Stadium last season consumed the most hot dogs in MLB, more than 2.6 million last year — including the iconic Farmer John Dodger Dog — according to the National Hot Dog and Sausage Council.

The Yankees were second, with more than 1.55 million hot dogs consumed, followed by the Cleveland Indians (more than 1.25 million), Texas Rangers (1.2 million) and the World Series champion Chicago Cubs (more than 1 million).

Nathan’s Famous 101st Anniversary Hot Dog Eating Contest is scheduled for July 4 (ESPN).

According to Eric Mittenthal, president for NHDSC, "There are challengers galore, but hot dogs remain king of the concession stand. From childhood through old age there are two things guaranteed to put a smile on your face: baseball and hot dogs. It’s the perfect combination."

NHDSC is currently running its 5th Annual Hot Dog Madness Bracket to determine which MLB team offers the best hot dog and sausage experience. The top dog will be named on April 3. (Details here.)

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