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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Tuesday
Mar282017

Let’s Be Frank(furter): MLB Deal Names Nathan’s Famous As First Official Hot Dog

By Barry Janoff

(Originally Published in MediaPost)

March 28, 2017: According to the National Hot Dog and Sausage Council, people ate more than 19.4 million hot dogs in MLB stadiums last year, a figure that could rise this season; and on average each hot dog vendor sold about 150 hot dogs per MLB game — 10,000-12,000 hot dogs per season.

Among all of its marketing alliances, MLB has never had an official hot dog. Until now.

MLB has signed a deal naming New York-based Nathan’s Famous Inc. as the league’s official hot dog.

"A game doesn’t feel complete without enjoying a hot dog," Wayne Norbitz, executive board member and former president and COO for Nathan’s, said in a statement.

Financial terms of the pact were not disclosed.

Under terms of the deal, Nathan’s gets use of MLB trademarks in advertising, which the company said it would use to support the alliance. Nathan’s has already unveiled a sweeps to "grant one lucky dog the chance of a lifetime" — winning a trip to the MLB All-Star Game this July in Miami — as well as a potential umbrella tag, "Nathan’s and MLB: Two American Originals."

Nathan’s also becomes an official supporter of MLB’s "Play Ball" platform, which promotes participation in baseball and softball.

Activation during baseball season makes beyond the ballpark.

Americans eat seven billion hot dogs during peak season, from Memorial Day to Labor Day — 818 hot dogs per second, according to the National Hot Dog and Sausage Council.

The brand, founded in 1916 in Brooklyn, NY — its original Coney Island home is at the corner of Surf and Stillwell, also named after its founders, Nathan and Ida Handwerker Way — said it currently has deals with several MLB teams, including the New York Yankees, New York Mets, Miami Marlins and St. Louis Cardinals.

Although the deal boosts Nathan’s visibility among baseball fans, it does not give it access into stadiums or with team’s that have their own hot dog deals.

Aramark, Levy and Delaware North are among the food service providers working with MLB stadiums to supply hot dog variations. Some teams have alliances with local companies.

People who attended Los Angeles Dodgers games in Dodger Stadium last season consumed the most hot dogs in MLB, more than 2.6 million last year — including the iconic Farmer John Dodger Dog — according to the National Hot Dog and Sausage Council.

The Yankees were second, with more than 1.55 million hot dogs consumed, followed by the Cleveland Indians (more than 1.25 million), Texas Rangers (1.2 million) and the World Series champion Chicago Cubs (more than 1 million).

Nathan’s Famous 101st Anniversary Hot Dog Eating Contest is scheduled for July 4 (ESPN).

According to Eric Mittenthal, president for NHDSC, "There are challengers galore, but hot dogs remain king of the concession stand. From childhood through old age there are two things guaranteed to put a smile on your face: baseball and hot dogs. It’s the perfect combination."

NHDSC is currently running its 5th Annual Hot Dog Madness Bracket to determine which MLB team offers the best hot dog and sausage experience. The top dog will be named on April 3. (Details here.)

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