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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jun142014

Nationwide Ensures Peyton Manning Marketing Alliance With Ogilvy & Mather

By Barry Janoff

June 13, 2014: Will Peyton Manning change his infamous call at the line of scrimmage from "Omaha, Omaha" to "Ogilvy, Ogilvy"?

It could happen, at least in commercials, as Nationwide said it has selected Ogilvy & Mather, New York, to develop creative work for its new marketing agreement with the Denver Broncos quarterback.

Manning signed a multi-year marketing agreement with the insurance firm on May 30.

This is Ogilvy's second stint with Nationwide, the first alliance lasting from 1963-1991. Ogilvy come up with the iconic "Nationwide is on your side" tag a half-century ago.

According to Nationwide, their first Manning effort is scheduled to launch to coincide with the 2014 NFL season. Although creative details were not revealed, the company said that O&M would work with Nationwide to "develop a fully integrated brand campaign featuring Manning that promotes Nationwide’s insurance and financial service products."

The firm also said that the campaign would "aim to deepen Nationwide’s long-term presence in professional football to better engage with football fans."

Marketing will include TV, print, digital and out of home. The effort will be both local and national.

“I’m excited about my new partnership with Nationwide,” Manning said in a statement when he signed the Nationwide pact. “I view myself as more than a football player just like Nationwide is ‘More Than A Business.’ Together, we can help people successfully plan for the future and give back to the community.

“We are proud to add Ogilvy & Mather to our creative family and look forward to developing compelling creative that connects the Nationwide brand with consumers across the nation,” Matt Jauchius, CMO for Nationwide, said in a statement. “As the agency that originally helped develop our famous 'On Your Side' slogan 50 years ago, we’re confident in Ogilvy’s unique ability to bring to life the authentic connection that Nationwide shares with Peyton Manning to drive meaningful business results.”

Nationwide said that McKinny, Raleigh, North Carolina, would continue to be the lead agency for its Join the Nation integrated marketing campaign.

“Nationwide is a unique company with diverse marketing needs,” said Jauchius. “We partner with a portfolio of creative agencies to help us bring campaigns to life and effectively reach consumers in meaningful and authentic ways.”

“We're proud to add O&M to our creative family and look forward to developing compelling creative that connects the Nationwide brand with consumers.”

Manning earns about $13-$15 million annually from endorsements, the highest among NFL players, according to industry analysts.

He also has deals that include Papa John's (including ownership of several locations in the Denver area), DirecTV, Gatorade, Reebok and Buick.

Nationwide also has a marketing deal with the Broncos and the team's home venue, Sports Authority Field at Mile High Stadium.

According to  Adam Tucker, president for Ogilvy & Mather, “We are so proud to be working alongside Nationwide once again, a brand that has deep historical ties with Ogilvy. As their new partner, we look forward to expanding and building on the success they’ve achieved as a leading brand in the insurance category.”

In Insurance Game, Peyton Manning, Broncos Have Nationwide On Their Side

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