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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep192013

Nationwide Insurance Changing Position, Shifting Dollars As Nascar Marketing Partner

By Barry Janoff

September 18, 2013: In its advertising campaign, insurance company Nationwide claims, "Nationwide is on your side."

The Columbus,Ohio-based company will remain on Nascar's side, but in a significantly different position.

Nationwide Insurance said that after the 2014 season, it would no longer be the title sponsor for Nascar's No. 2 series. The company has been the lead partner for the Nascar Nationwide Series since 2008 and is currently in the sixth year of a seven-year deal.

Nascar said that it would seek a new title sponsor for the 33-race series, all of which currently air on ESPN, ESPN 2 and sibling ABC. Broadcast coverage of the series will shift in 2015 to Fox (the first 14 races of the season) and NBC (the last 19 races) under recently signed deals.

As part of its role, Nationwide and Nascar have extended Nationwide’s position as the official auto, home, life and business insurance partner of the racing circuit through 2017. Under the new agreement, Nationwide also becomes the presenting sponsor of the Betty Jane France Humanitarian Award.

Nationwide said it plans to remain a major partner with Nascar but will shift its dollars into the Nascar Sprint Cup Series and also seek a driving team sponsorship deal. The company currently has a two-year, seven-race deal with Ricky Stenhouse Jr.

Drivers Danica Patrick and Dale Earnhardt Jr. appear in Nationwide commercials. The firm recently signed a deal with the NFL's Dallas Cowboys and also with defensive end DeMarcus Ware.

“The Nascar Nationwide Series is a great proving ground not only for drivers and crew members, but for sponsors too,” Matt Jauchius, CMO for Nationwide, said in a statement. “We’re proud of the success Nationwide Insurance has attained through our relationships with Nascar and the Nationwide Series. It’s a natural evolution for Nationwide Insurance to move our marketing investment to the Nascar Sprint Cup Series and we’ll continue to put tremendous effort behind all of our Nascar marketing platforms in the years to come.”

According to Steve Phelps,  Nascar's CMO, “As a series entitlement sponsor and savvy marketer, Nationwide Insurance has been an ideal partner to our sport and we’re proud to have them continue to be part of our family of official Nascar partners. The company has been highly successful in using our sport as a platform to enhance its brand and drive its business and has stated publicly how much value they glean as a series sponsor."

Phelps said that Nationwide's plan to continue and expand ts investment in Nascar "is encouraging and speaks to the power of Nascar as a marketing platform.”

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