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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Feb122019

NBA 2K League Builds Non-Endemic Sponsor Roster With Champion Alliance

NYSJ Sports-Entertainment Business News Service

February 12, 2019:
The NBA 2K League, prepping for is second season, has added to its roster of non-endemic marketing partners via a multi-year deal naming Champion Athleticwear as the league’s official outfitter.

Champion said it would provide the NBA 2K League’s 21 teams with game uniforms as well as warmup, travel and practice apparel.

In-game avatars will also be outfitted in Champion-branded uniforms.

Throughout the season, Champion will provide apparel for such marquee events as the NBA 2K League Draft Clash, in-season tournaments and the NBA 2K League Finals.

Financial terms of the deal were not shared.

NBA 2K League partners also include State Farm, Intel, New Era, HyperX and Scuff Gaming.

“We are thrilled to have an iconic brand like Champion as our official outfitter,” Brendan Donohue, NBA 2K League managing director, said via the league.

“Champion’s authentic designs and innovative products make them a great partner for the league, and we can’t wait to see our teams compete in their new uniforms this season.”

The first appearance of Champion apparel could come next month during the 2019 NBA 2K League Draft, scheduled for March 5 in Barclays Center, home for the NBA’s Brooklyn Nets.

Items are now for sale at Champion's on-line shop.

Champion this month also unveiled a multi-media campaign to celebrate its 100th anniversary, “100 Years For The Team,” fronted by hoops Hall of Famer Magic Johnson.

According to Jon Ram, Champion group president-global activewear, “The need for eSports apparel is quickly evolving and Champion is pleased to be an integral part of this historical opportunity.

“Being the official outfitters for the NBA 2K League is an exciting and pivotal opportunity for Champion to continue our evolution and expansion to outfit teams within the eSports and traditional sports communities.

“Together we can push the boundaries and bring eSports to a wider audience.”

The Overwatch League just signed Coca-Cola as its official beverage sponsor, adding to its roster of non-endemic partners including Toyota, T-Mobile, HP and Intel.

Global revenue from eSports will reach a record $1.1 billion this year, topping one billion for the first time and up 27% from 2018, driven by advertising, sponsorship and media rights deals, according to a just-released report from industry research and consulting firm NewZoo, San Francisco.

That could reach $3.2 billion by 2022 on the optimistic side but potentially $1.8 billion.

Deals with brand marketers such as State Farm — which last month continued to build its eSports roster by signing a deal with Benjamin “DrLupo” Lupo, Fortnite captain and streamer for ReKTGlobal's Rogue — are the largest category, with nearly $457 million in revenue anticipated for 2019.

Income-generating categories this year also include media rights ($251.3 million), advertising ($189.2 million), merchandise and tickets (($103.7 million) and game publisher fees ($95.2 million), according to NewZoo’s 2019 Global eSports Market Report.

Audiences will grow to 453.8 million this year.

The 2019 NBA 2K League Draft will be live-streamed on the league’s Twitch channel.

With the addition of four expansion teams, 126 players will compete in the NBA 2K League’s second season.

During the off-season, 52 players from the inaugural season were retained, leaving 74 roster spots available.

Magic Johnson Leads Champion 100 Celebration

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