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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jun062015

'NBA 2K16' Game, Marketing Gets Spike In Interest From Curry, Harden, Davis, Lee

By Barry Janoff

June 5, 2015: 2K Sports' NBA games have always tried to provide something beyond the players on the court and the options available to those who play the game.

Spike Lee, whose resume includes directing such films as She's Gotta Have It, Mo' Better Blues, Malcolm X, He Got Game and Summer of Sam, has written and directed an all-new MyCAREER mode that will be part of NBA 2K16.

Lee also takes a lead role in marketing to support the video game's release, scheduled for Sept. 29.

According to Lee, “Partnering with legendary 2K and Visual Concepts is one of the most unique challenges I’ve had in filmmaking, and allows me to push the boundaries of innovative storytelling. My hope is fans will feel even more connected to the world of basketball in NBA 2K16.”

The cover of the game also is also a change from the norm, featuring three NBA stars each getting their own individual cover: NBA MVP Stephen Curry (Golden State Warriors), James Harden (Houston Rockets) and Anthony Davis (New Orleans Pelicans).

“This season has been an incredible journey for me and my teammates, and being selected as a cover athlete for NBA 2K16 is an amazing way to celebrate this year," Curry said in a statement. "It’s a blessing to be named a member of this special group and I am honored."

MyCAREER, which enables gamers to become the story of an NBA player, in NBA 2K16 features a "rich, original story written and directed by Lee and produced by Lee’s production company, 40 Acres and a Mule," according to 2K.

“Working with Spike Lee on NBA2K16’s MyCAREER has elevated our most popular game experience from both a visual and narrative perspective,” Greg Thomas, president for game developer Visual Concepts, said in a statement. “By writing and directing the MyCAREER storyline, Spike brings the real world experience of the NBA to life like never before making NBA 2K16 the ultimate simulation.”

The theme of the marketing campaign, "Story is Everything," picks up the tagline of the game itself, "Be the Story."

"No basketball game exists in a vacuum," Lee says in the campaign's TV spot, which he narrates while shots of basketball hoops, courts, trophies and NBA action. "What's come before. What will follow. On these courts, the score is everything. It's what makes us cheer and boo. Before the game has even started, it's what turns us into fans and haters. It gives us underdogs, upsets, dynasties, buzzer-beaters, classic rivalries.

"At its best," he continues, "the story can turn a jump shot into The Shot (as we see Michael Jordan hitting the NBA Finals game-winner against the Utah Jazz in 1998)."

Ultimately, Lee asks, "So, what will your story be?" (See the full spot here.)

Support includes Internet and social media destinations.

"Fans had a chance to get a glimpse of what I’m capable of this season, so I’m honored to be recognized as a cover athlete of NBA 2K16," Harden said in a statement about his experience and story. "I’ve dreamed of making it since I was a kid, and seeing myself on the cover is an incredible feeling.”

Added Davis, “I’ve enjoyed working with 2K the past few years and it’s an honor to be selected for a cover of NBA 2K16. Just thinking about the players who have been on NBA 2K covers before me makes me feel humbled to be in such amazing company.”

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