Top
NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Oct112010

NBA Builds Hispanic Marketing As Part Of Campaign For 2010-11 Launch

Shaquille O'Neal gets ready for the new season and his new Boston Celtics team in 'Bobble Heads.'October 11, 2010: The NBA is leaving no stones — or demographic groups — unturned as it continues to ramp up marketing for the 2010-11 season. Even as LeBron James, Chris Bosh, Shaquille O'Neal, Amar'e Stoudemire and other high-profile players settle in with their new teams, the NBA is using these and other players to support the coming season, which begins Oct. 26.

Several new TV spots will hit the airwaves this week, including marketing to support the NBA's biggest Hispanic effort and a quirky spot called "Bobble Heads," which depicts a bevy of the league's stars with oversized heads that bob up and down as their normal size bodies go from off-season to training camp to pre-season mode. Several generic "Anticipation" spots, from NBA Entertainment, will also break on ESPN, TNT, NBA TV and NBA.com during the pre-season and the first three weeks of the regular season. Support includes such social media sites as Facebook, Twitter and YouTube.

The NBA for the second season is putting significant marketing muscle behind it's éne-bé-a Hspanic marketing campaign, which will break Oct 25. NBA All-Star and Atlanta Hawks center Al Horford (Dominican Republic) and former player Felipe Lopez (Dominican Republic) will act as spokespersons for the campaign, which will be anchored by a multi-media effort, Guarda Tu Pasión (“Save Your Passion”). Two spots, “Tow Truck” and “Kiss,” will air on Telemundo, Telefutura, Galavision, Mun2, MTV3, ESPN Deportes, Fox en Espanol and Discovery en Espanol. Support includes Internet at such sites as Yahoo! sports, Fox sports, Univision.com and Batanga.

Fans get emotional in 'Tow Truck,' part of the NBA's 2010-11 Hispanic marketing campaign.The effort this season features a new alliance with Univision Interactive, which the NBA said would "bring to life the league’s dynamic Spanish-language Web site, www.NBA.com/enebea." The site will include exclusive blogs by Latino NBA players, video highlights, the latest news, photo galleries, interactive fan content, and other offerings.

In addition, the NBA said it would continue to connect with Hispanic fans through in-arena promotions and special events, such as Noche Latina, with six nationally televised games in March, and Centro Latino during NBA All-Star, as well as grassroots events, including Es Tu Cancha, a program to improve and renovate basketball courts in Hispanic neighborhoods throughout the U.S. ESPN Deportes will again carry Spanish-language telecasts during the 2010-11 regular season. Consumers will be able to purchase éne-bé-a-branded merchandise and other related consumer products, such as Noche Latina jerseys, at the NBA Store on Fifth Avenue in New York, select team arena stores and online at NBAstore.com.

The NBA said that its Hispanic fan base grew 9% between 2008 and 2009, outpacing the growth of the U.S. Hispanic population. Viewership among Hispanics increased 17% during the 2009-10 season versus a year ago, and the NBA on ESPN Deportes was up 57% in unique viewers. Hispanic traffic to NBA.com grew 20% compared to last season, and numbers on éne-bé-a’s social networking sites continue to grow at an impressive rate, with Facebook's éne-bé-a page boasting more than 220,000 fans, according to the NBA. The Hispanic campaign also is featured at a dedicated Twitter site. 

“Following the launch of last year's éne-bé-a campaign, we saw significant increases in interest and consumption of our game across a variety of media among U.S. Hispanic sports fans,” Saskia Sorrosa, NBA senior director of U.S. Hispanic Marketing, said in a statement. “By continuing to engage our Hispanic fans in an inclusive and culturally relevant way, we not only can build life-long fans, but it will have an immediate positive impact on our business and create opportunities for partners to connect with passionate consumers across multiple platforms.”

NBA analyst Steve Kerr (L) and Boston Celtics head coach Doc Rivers as seen in 'Bobble Heads.'Among the players depicted in "Bobble Heads," from Goodby, Silverstein & Partners, Kobe Bryant, Derek Fisher and Pau Gasol are seen enjoying the Los Angeles Lakers second consecutive championship; new Miami Heat teammates James, Bosh and Dwyane Wade are depicted enjoying a motor boat outing;  O'Neal, now with the Boston Celtics, and the Houston Rockets Yao Ming are shown working out; and Dwight Howard is shown dancing amidst his Orlando Magic teammates after being introduced to the home crowd. NBA analyst Steve Kerr and Celtics head coach Doc Rivers also are given the bobble had treatment during a TV interview. Tag: "Here's to a big season."

According to the NBA, Guarda Tu Pasión shows how Latinos "prioritize their energy strictly for the NBA season." In "Kiss," an Hispanic couple have a subdued, but passionate parting kiss; the guy is then seen being overly emotional with his friend at an NBA game. In "Tow Truck," two guys control their emotions as their car gets towed away, but then unleash their inhibitions during a Dallas Mavericks game. The spots play off of the 2009-10 post-season Hispanic campaign Pobre Garganta ("Poor Throat") in which Latino fans are stricken hoarse from relentless cheering.

Back to NBA Tipoff 2010-11

Back to Home Page