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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Mar072019

NBA Enhances Presence In China With Expanded Alibaba Group Alliance

By Barry Janoff

March 6, 2019: The NBA has taken a major step in its ongoing strategy to build its presence in China.

NBA China and China-based Alibaba Group said an expansion of their existing partnership would bring NBA content to Alibaba’s platforms for the first time, along with an enhanced online shopping experience for consumers in China.

Alibaba Group, founded in 1999, had nearly $40 billion in revenue in 2018.
 
Key to the expanded alliance will be a “NBA Section” to launch across Alibaba’s platforms.

The section will “leverage Alibaba’s technology and consumer insights, allowing fans in China to enjoy personalized and engaging content, in addition to shopping for NBA merchandise all in one ecosystem.”

The NBA and Alibaba will also “provide business partners with robust marketing solutions to promote their products and brands across Alibaba’s platforms.”

Joe Tsai, a co-founder of the Alibaba Group, is a minority owner of the Brooklyn Nets and recently acquired a majority ownership in the WNBA New York Liberty.

He also is a member of the NBA China board of directors.

The league recently said that the NBA China Games 2019 Presented by Vivo would feature two pre-season games between LeBron James and the Los Angeles Lakers and the Nets: Oct. 10 in Shanghai and Oct. 12 in Shenzhen on Oct. 12.

The NBA China Games 2019 will be the NBA’s 27th and 28th games in China, with 17 NBA teams having played games in Beijing, Guangzhou, Macao, Shanghai, Shenzhen and Taipei since 2004.

In the U.S., the NBA has had league-wide celebrations for Chinese New Year for eight seasons, supported by multi-media marketing featuring NBA players, Chinese New Year-themed jerseys and in-arena fan activation.

“The NBA is always looking to innovate, and we are absolutely thrilled to expand our partnership with Alibaba,” Derek Chang, CEO for NBA China, said via the league.

“We share the same goal, which is to provide fans with one-of-a-kind online content consumption and shopping that leverages the latest technology. We look forward to working with Alibaba to continue to grow the game of basketball in China.”

NBA game highlights, original programming and classic NBA games will be offered via Alibaba platforms to nearly 700 million consumers, including leading B2C marketplace Tmall, social commerce destination Taobao, video-streaming platform Youku and browser and content platform UC.
 
The NBA said that original programming would cover a “wide range of popular basketball and cultural topics, including game predictions, fashion, sneakers, and memorabilia.

Content will be available throughout the regular season, All-Star Game, playoffs and The Finals through such interactive formats as short videos and live-streaming by celebrities and influencers.

According to Toby Xu, vp-Alibaba Group, “The NBA is one of the most popular sports leagues in the world, with a sizable and passionate fan base in China.

With this expanded partnership, we will fully leverage Alibaba’s ecosystem to create a unique digital experience and bring the NBA closer to fans and consumers in China.”
 
The content offering is the latest collaboration between the NBA and Alibaba.

The NBA Tmall flagship store,, hosted by Alibaba, was launched in 2012, offering a wide variety of NBA-licensed merchandise.

The NBA opened its first office in Honk Kong in 1992. China, which conducts all of the league’s businesses in the nation, was formed in January 2008.

The NBA currently has relationships with several TV and digital media outlets in China, including a partnership with CCTV that goes back more than 30 years.

The league said it hosts hundreds of touring basketball events in the country for fans, conducts community enrichment programs and maintains marketing partnerships with a combination of world-class China-based and international corporations.

NBA-licensed merchandise is available through retail and authorized online stores on e-commerce and social media platforms, including NBAStore.cn, NBA.Tmall.com, NBAStore.hk and NBAStore.tw.

WNBA New York Liberty Sold To NBA Brooklyn Nets Billionaire Owner Tsai

Antetokounmpo, Thompson, Lillard Star In NBA Chinese 'Year Of Pig' Campaign

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