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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Thursday
Mar072019

NBA Enhances Presence In China With Expanded Alibaba Group Alliance

By Barry Janoff

March 6, 2019: The NBA has taken a major step in its ongoing strategy to build its presence in China.

NBA China and China-based Alibaba Group said an expansion of their existing partnership would bring NBA content to Alibaba’s platforms for the first time, along with an enhanced online shopping experience for consumers in China.

Alibaba Group, founded in 1999, had nearly $40 billion in revenue in 2018.
 
Key to the expanded alliance will be a “NBA Section” to launch across Alibaba’s platforms.

The section will “leverage Alibaba’s technology and consumer insights, allowing fans in China to enjoy personalized and engaging content, in addition to shopping for NBA merchandise all in one ecosystem.”

The NBA and Alibaba will also “provide business partners with robust marketing solutions to promote their products and brands across Alibaba’s platforms.”

Joe Tsai, a co-founder of the Alibaba Group, is a minority owner of the Brooklyn Nets and recently acquired a majority ownership in the WNBA New York Liberty.

He also is a member of the NBA China board of directors.

The league recently said that the NBA China Games 2019 Presented by Vivo would feature two pre-season games between LeBron James and the Los Angeles Lakers and the Nets: Oct. 10 in Shanghai and Oct. 12 in Shenzhen on Oct. 12.

The NBA China Games 2019 will be the NBA’s 27th and 28th games in China, with 17 NBA teams having played games in Beijing, Guangzhou, Macao, Shanghai, Shenzhen and Taipei since 2004.

In the U.S., the NBA has had league-wide celebrations for Chinese New Year for eight seasons, supported by multi-media marketing featuring NBA players, Chinese New Year-themed jerseys and in-arena fan activation.

“The NBA is always looking to innovate, and we are absolutely thrilled to expand our partnership with Alibaba,” Derek Chang, CEO for NBA China, said via the league.

“We share the same goal, which is to provide fans with one-of-a-kind online content consumption and shopping that leverages the latest technology. We look forward to working with Alibaba to continue to grow the game of basketball in China.”

NBA game highlights, original programming and classic NBA games will be offered via Alibaba platforms to nearly 700 million consumers, including leading B2C marketplace Tmall, social commerce destination Taobao, video-streaming platform Youku and browser and content platform UC.
 
The NBA said that original programming would cover a “wide range of popular basketball and cultural topics, including game predictions, fashion, sneakers, and memorabilia.

Content will be available throughout the regular season, All-Star Game, playoffs and The Finals through such interactive formats as short videos and live-streaming by celebrities and influencers.

According to Toby Xu, vp-Alibaba Group, “The NBA is one of the most popular sports leagues in the world, with a sizable and passionate fan base in China.

With this expanded partnership, we will fully leverage Alibaba’s ecosystem to create a unique digital experience and bring the NBA closer to fans and consumers in China.”
 
The content offering is the latest collaboration between the NBA and Alibaba.

The NBA Tmall flagship store,, hosted by Alibaba, was launched in 2012, offering a wide variety of NBA-licensed merchandise.

The NBA opened its first office in Honk Kong in 1992. China, which conducts all of the league’s businesses in the nation, was formed in January 2008.

The NBA currently has relationships with several TV and digital media outlets in China, including a partnership with CCTV that goes back more than 30 years.

The league said it hosts hundreds of touring basketball events in the country for fans, conducts community enrichment programs and maintains marketing partnerships with a combination of world-class China-based and international corporations.

NBA-licensed merchandise is available through retail and authorized online stores on e-commerce and social media platforms, including NBAStore.cn, NBA.Tmall.com, NBAStore.hk and NBAStore.tw.

WNBA New York Liberty Sold To NBA Brooklyn Nets Billionaire Owner Tsai

Antetokounmpo, Thompson, Lillard Star In NBA Chinese 'Year Of Pig' Campaign

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