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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb292016

NBA Celebrates Fans During 'Noches Ene-Bé-a' With Marketing, Porzingas

By Barry Janoff

March 1, 2016: Fresh off of celebrating Chinese New Year, the NBA unites its teams, players and marketing acumen for the 10th annual celebration of Noches éne-bé-a, with limited-edition jerseys, special edition Stance socks, multi-media marketing anchored by a TV spot in Spanish only, "Los NBA Fans," in-arena Latin Night programs and Noches éne-bé-a-themed national TV broadcasts.

All 30 NBA teams will wear specially designed Noches éne-bé-a shooting shirts from adidas, the league’s official on-court apparel provider, during the first two weeks of March.

Taking that a step farther, several teams will wear their own Noches éne-bé-a jerseys during this month during nationally televised games, including the Brooklyn (Los Nets) Nets, Chicago (Los Bulls) Bulls, Miami (El Heat) Heat, New York (Nueva York) Knicks and the Phoenix (Los Suns) Suns.

The NBA tonight unveils “Los NBA Fans,” a TV spot to air during game coverage under this year's "This Is Why We Play" umbrella campaign, scheduled to run during NBA telecasts.

Marketing support includes TV and radio on Spanish-language media across the U.S., by unique content on the league’s Spanish-language Web site, and social media on the league’s English and Spanish-language pages.

Among marketing partners, Anheuser-Busch recently expanded its long-term alliance with the NBA to include Noches éne-bé-a activations.

Noches éne-bé-a merchandise includes jerseys, hats and special-edition Stance socks, available via NBAStore.com and in the NBA Store in New York.

The humorous TV spot envisions Hispanic fans being so popular that they are drafted by their favorite NBA teams.

In the Fan Draft, Phoenix selects "El Gallo" (The Rooster) Ruiz, Miami picks "La Chispa" (The Skeptic) Lopez; and the New York Knicks pick, an Hispanic voiceover says, "the fan who lights more veladoras (candles), who owns a blue and orange guayabera (jersey) and who can't spell chimichurri but can spell Kristaps Porzingis: Carlos Poveda!"

The voiceover then says in Spanish, "Ellos son fans como ningún otro." ("They are fans like no other.") "Y la NBA los celebra a todos en Marzo con las Noches Ené-Bé-A. ¡Sé parte de ellas!" ("And the NBA celebrates them all March with Noches Ené-Bé-A. Be a part of it!")

Text then reads, "Por los fans." (See the full spot here.)

TV begins with a nationally televised game March 5 on ABC with the Houston Rockets at Los Bulls. It runs through March 24 when Nueva York Knicks visit the Bulls.

The schedule also includes the Knicks at Los Suns (March 9), Milwaukee Bucks at Los Nets (March 13), Denver Nuggets at El Heat (March 14), Charlotte Hornets at El Heat (March 17), Cleveland Cavaliers at El Heat (March 19), the Los Angeles Lakers at Los Suns (March 23) and Nueva York at Los Bulls (March 23).

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