Wednesday
Nov112009

NBA, Marketers Get The Party Started For 2010 All-Star Game

November 11, 2009: The NBA has officially initiated voting for the 2010 NBA All-Star Game, releasing a ballot with 160 players on it, ranging from the obvious — Kobe Bryant, LeBron James and Dwyane Wade — to the dubious, such as Allen Iverson, who this week was given a leave of absence by the Memphis Griizzlies and might not play again, and Chris Duhon, who is averaging just 7.5 points per game for the 1-7 New York Knicks.

All-Star balloting and All-Star Weekend comes with the usual bounty of NBA marketing partners. NBA all-star balloting is presented by T-Mobile with associate partner 2K Sports. The 2010 NBA All-Star Game will be played Feb. 14 at Cowboys Stadium in Arlington, Texas, before an expected crowd of more than 80,000. The NBA said that would be the largest crowd to attend a basketball game. Dallas last hosted the event in 1986.

The NBA has added a new wrinkle to this year's balloting: For the first time, fans can vote for all-stars any time by texting a player’s last name from their mobile phones. Fans can cast one SMS vote per day, per phone number. Fans can a;so cast their votes at NBA arenas, at NBA.com; and through mobile phones by texting the player’s last name to 6-9-6-2-2 (“MYNBA”), via Web2Go on T-Mobile phones or wap.nba.com for any wireless carrier. A T-Mobile-branded all-star balloting widget will also be available on NBA.com so that fans can “grab” the widget and place it on their blogs, social network pages, or personal Web sites allowing others to vote directly from the widget.

Paper balloting will continue through Jan. 10, while wireless balloting and voting on NBA.com will conclude Jan. 18. Starters will be unveiled live on TNT on Jan. 21, 2010.

NBA All-Star Weekend also will feature NBA All-Star Jam Session presented by adidas and the T-Mobile Rookie Challenge & Youth Jam, pitting NBA rookies against NBA sophomores. NBA All-Star Saturday Night will take place at American Airlines Arena and feature the Sprite Slam Dunk Contest, the Taco Bell Skills Challenge (previously sponsored by former NBA partner Toyota) and the Foot Locker Three-Point Shootout, with players in each still to be determined.

In conjunction with all-star balloting, 2K Sports will give consumers the opportunity to enter the NBA 2K10 sweepstakes for a chance to win a trip to the 2010 All-Star Game and also have their likeness as a digitized player incorporated in next year’s game, NBA 2K11.

2010 NBA ALL-STAR BALLOT
EAST GUARDS (24)
Allen, Ray, Boston
Arenas, Gilbert, Washington
Bibby, Mike, Atlanta
Calderon, Jose, Toronto
Carter, Vince, Orlando
Crawford, Jamal, Atlanta
Duhon, Chris, New York
Felton, Raymond, Charlotte
Ford, T.J., Indiana
Gordon, Ben, Detroit
Hamilton, Richard, Detroit
Harris, Devin, New Jersey
Hinrich, Kirk, Chicago
Johnson, Joe, Atlanta
Lee, Courtney, New Jersey
Nelson, Jameer, Orlando
Redd, Michael, Milwaukee
Robinson, Nate, New York
Rondo, Rajon, Boston
Rose, Derrick, Chicago
Salmons, John, Chicago
Stuckey, Rodney, Detroit
Wade, Dwyane, Miami
Williams, Mo, Cleveland

EAST FORWARDS (24)
Beasley, Michael, Miami
Bosh, Chris, Toronto
Brand, Elton, Philadelphia
Butler, Caron, Washington
Deng, Luol, Chicago
Diaw, Boris, Charlotte
Garnett, Kevin, Boston
Granger, Danny, Indiana
Harrington, Al, New York
Haslem, Udonis, Miami
Iguodala, Andre, Philadelphia
James, LeBron, Cleveland
Jamison, Antawn, Washington
Lee, David, New York
Lewis, Rashard, Orlando
Murphy, Troy, Indiana
Pierce, Paul, Boston
Prince, Tayshaun, Detroit
Smith, Josh, Atlanta
Turkoglu, Hedo, Toronto
Varejao, Anderson, Cleveland
Villanuava, Charlie, Detroit
Wallace, Gerald, Charlotte
Warrick, Hakim, Milwaukee

EAST CENTERS (12)
Bargnani, Andrea, Toronto
Bogut, Andrew, Milwaukee
Chandler, Tyson, Charlotte
Dalembert, Samuel, Philadelphia
Horford, Al, Atlanta
Howard, Dwight, Orlando
Lopez, Brook, New Jersey
Miller, Brad, Chicago
O'Neal, Jermaine, Miami
O'Neal, Shaquille, Cleveland
Perkins, Kendrick, Boston
Wallace, Rasheed, Boston

2010 NBA ALL-STAR BALLOT
WEST GUARDS (24)
Barbosa, Leandro, Phoenix
Billups, Chauncey, Denver
Brooks, Aaron, Houston
Bryant, Kobe, L.A. Lakers
Davis, Baron, L.A. Clippers
Ellis, Monta, Golden State
Ginobili, Manu, San Antonio
Howard, Josh, Dallas
Iverson, Allen, Memphis
Jackson, Stephen, Golden State
Kidd, Jason, Dallas
Martin, Kevin, Sacramento
Mayo, O.J., Memphis
McGrady, Tracy, Houston
Miller, Andre, Portland
Nash, Steve, Phoenix
Parker, Tony, San Antonio
Paul, Chris, New Orleans
Richardson, Jason, Phoenix
Roy, Brandon, Portland
Sessions, Ramon, Minnesota
Terry, Jason, Dallas
Westbrook, Russell, Oklahoma City
Williams, Deron, Utah

WEST FORWARDS (24)
Aldridge, LaMarcus, Portland
Anthony, Carmelo, Denver
Ariza, Trevor, Houston
Artest, Ron, L.A. Lakers
Boozer, Carlos, Utah
Duncan, Tim, San Antonio
Durant, Kevin, Oklahoma City
Gasol, Pau, L.A. Lakers
Gay, Rudy, Memphis
Green, Jeff, Oklahoma City
Griffin, Blake, L.A. Clippers
Hill, Grant, Phoenix
Jefferson, Richard, San Antonio
Love, Kevin, Minnesota
Marion, Shawn, Dallas
Martin, Kenyon, Denver
Millsap, Paul, Utah
Nowitzki, Dirk, Dallas
Odom, Lamar, L.A. Lakers
Randolph, Anthony, Golden State
Scola, Luis, Houston
Thompson, Jason, Sacramento
Thornton, Al, L.A. Clippers
West, David, New Orleans

WEST CENTERS (12)
Biedrins, Andris, Golden State
Bynum, Andrew, L.A. Lakers
Camby, Marcus, L.A. Clippers
Gasol, Marc, Memphis
Hawes, Spencer, Sacramento
Jefferson, Al, Minnesota
McDyess, Antonio, San Antonio
Nene, Denver
Oden, Greg, Portland
Okafor, Emeka, New Orleans
Okur, Mehmet, Utah
Stoudemire, Amar’e, Phoenix

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