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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov072013

New NBA-Amex Online Site Shows Players Off-Court With Fashion, Food, Music

By Barry Janoff

November 7, 2013: Rajon Rondo of the Boston Celtics loves to shop for clothes, Mike Scott of the Atlanta Hawks enjoys photo-bombing his teammates, Orlando Magic rookie guard Victor Oladipo gets on stage and sings classics from Bill Withers and members of the Oklahoma City Thunder are adapt at selling cars.

All this and other adventures of NBA players are now accessible to people at Off the Court, a new Web destination from the league and American Express, the official credit card of the NBA, WNBA, and NBA D-League.

The site, housed on NBA.com, is an aggregation of articles from other sites and blogs that cover the NBA 24/7, filtered to eliminate the tedious discussions of Jordan vs. LeBron and Dwight Howard of the Houston Rockets vs. Dwight Howard of the Los Angeles Lakers.

Here, it's all about the fashion, music, food, travel and lifestyles of NBA players.

“The excitement of the NBA goes far beyond what happens on the court,” Deborah Curtis,vp-sports & entertainment marketing for American Express, said in a statement. “We saw an opportunity to create a new destination where fans can go to see the person behind the player, and connect with the game in a completely new and intimate way. With our NBA partnership, we want to redefine the way that fans experience the game by giving basketball fans a chance to celebrate and explore shared passions with NBA players they love.”

As part of the launch, Off the Court is running the first of a multi-part video series featuring four-time NBA All-Star Rajon Rondo and his love of fashion. Future videos will include two-time NBA champion Chris Bosh and NBA All-Star Joakim Noah discussing their own off-the-court passions.
 
To help keep the site sticky, visitors will be able to participate in live video chats with NBA players, legends and coaches, hosted by former NBA player Rick Fox.

An "Off the Court Challenge" will give visitors access to special offers, ticket and merchandise promotions from NBATickets.com and NBAStore.com, plus the opportunity via American Express to win such experiences as premium game tickets and meet-and- greets with NBA players. (Details here.)

According to Emilio Collins, svp-global marketing partnerships for the NBA, “Our partnership with American Express has been defined by our collaboration to provide all NBA fans with unique live experiences and insider perspectives on our game. The launch of Off the Court gives fans access to a wealth of new and exciting NBA content and reinforces American Express’ commitment to innovation.”

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