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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov072013

New NBA-Amex Online Site Shows Players Off-Court With Fashion, Food, Music

By Barry Janoff

November 7, 2013: Rajon Rondo of the Boston Celtics loves to shop for clothes, Mike Scott of the Atlanta Hawks enjoys photo-bombing his teammates, Orlando Magic rookie guard Victor Oladipo gets on stage and sings classics from Bill Withers and members of the Oklahoma City Thunder are adapt at selling cars.

All this and other adventures of NBA players are now accessible to people at Off the Court, a new Web destination from the league and American Express, the official credit card of the NBA, WNBA, and NBA D-League.

The site, housed on NBA.com, is an aggregation of articles from other sites and blogs that cover the NBA 24/7, filtered to eliminate the tedious discussions of Jordan vs. LeBron and Dwight Howard of the Houston Rockets vs. Dwight Howard of the Los Angeles Lakers.

Here, it's all about the fashion, music, food, travel and lifestyles of NBA players.

“The excitement of the NBA goes far beyond what happens on the court,” Deborah Curtis,vp-sports & entertainment marketing for American Express, said in a statement. “We saw an opportunity to create a new destination where fans can go to see the person behind the player, and connect with the game in a completely new and intimate way. With our NBA partnership, we want to redefine the way that fans experience the game by giving basketball fans a chance to celebrate and explore shared passions with NBA players they love.”

As part of the launch, Off the Court is running the first of a multi-part video series featuring four-time NBA All-Star Rajon Rondo and his love of fashion. Future videos will include two-time NBA champion Chris Bosh and NBA All-Star Joakim Noah discussing their own off-the-court passions.
 
To help keep the site sticky, visitors will be able to participate in live video chats with NBA players, legends and coaches, hosted by former NBA player Rick Fox.

An "Off the Court Challenge" will give visitors access to special offers, ticket and merchandise promotions from NBATickets.com and NBAStore.com, plus the opportunity via American Express to win such experiences as premium game tickets and meet-and- greets with NBA players. (Details here.)

According to Emilio Collins, svp-global marketing partnerships for the NBA, “Our partnership with American Express has been defined by our collaboration to provide all NBA fans with unique live experiences and insider perspectives on our game. The launch of Off the Court gives fans access to a wealth of new and exciting NBA content and reinforces American Express’ commitment to innovation.”

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