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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb092015

NBA All-Star Game Fans, Consumers Get Carded By Panini America, Modell's, MTA

Special to NYSportsJournalism.com

February 9, 2015: In anticipation of the NBA All-Star Game and related events, Panini America and the New York MTA want to make sure that as many people as possible get carded this week.

In separate campaigns, Panini and sporting goods retailer Modell's are teaming this week to offer an 11-card set (ten All-Stars and rookie Andrew Wiggins) as a preview of Panini's upcoming 2014-15 Donruss Basketball collection (to be released later this month).

In a separate campaign, the NBA has purchased through New York's mass transit MTA a double-sided ad run of 600,000 MetroCards for distribution to support All-Star Game-related events this weekend in Barclays Center in Brooklyn and Madison Square Garden in Manhattan, as well as other NBA activations throughout the city.

The Panini America set includes cards of Anthony, LeBron James, Stephen Curry, John Wall, Marc Gasol, Pau Gasol, Kobe Bryant, Anthony Davis and Blake Griffin.

A set of six commemorative All-Star patches also has been produced, for distribution with a related purchase. (See details here.)

In addition, Panini American is sponsoring within Modell's Times Square location autograph sessions this weekend with NBA players. (See details here.)

The MTA, which said it produces 4-5 million MetroCards a month, is running a multi-media campaign to support the Metro cards, similar to the effort last year with the New York/New Jersey Super Bowl Host Committee to commemorate Super Bowl XLVIII.

In addition, a special ten-car subway train now in service on the S line features exterior and interior wraps with NBA All-Star and New York Knicks forward Carmelo Anthony.

“Both of the venues for this year’s All-Star Game events are on top of major transportation hubs for Long Island Rail Road and New York City subways and easily reached by several local bus lines,” Paul Fleuranges, the MTA’s senior director of corporate and internal communications, said in a statement. “Whether it’s the bus, commuter rail or the subway, the MTA is the best way to get to the games without having to worry about traffic or parking.”

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