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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb092015

NBA All-Star Game Fans, Consumers Get Carded By Panini America, Modell's, MTA

Special to NYSportsJournalism.com

February 9, 2015: In anticipation of the NBA All-Star Game and related events, Panini America and the New York MTA want to make sure that as many people as possible get carded this week.

In separate campaigns, Panini and sporting goods retailer Modell's are teaming this week to offer an 11-card set (ten All-Stars and rookie Andrew Wiggins) as a preview of Panini's upcoming 2014-15 Donruss Basketball collection (to be released later this month).

In a separate campaign, the NBA has purchased through New York's mass transit MTA a double-sided ad run of 600,000 MetroCards for distribution to support All-Star Game-related events this weekend in Barclays Center in Brooklyn and Madison Square Garden in Manhattan, as well as other NBA activations throughout the city.

The Panini America set includes cards of Anthony, LeBron James, Stephen Curry, John Wall, Marc Gasol, Pau Gasol, Kobe Bryant, Anthony Davis and Blake Griffin.

A set of six commemorative All-Star patches also has been produced, for distribution with a related purchase. (See details here.)

In addition, Panini American is sponsoring within Modell's Times Square location autograph sessions this weekend with NBA players. (See details here.)

The MTA, which said it produces 4-5 million MetroCards a month, is running a multi-media campaign to support the Metro cards, similar to the effort last year with the New York/New Jersey Super Bowl Host Committee to commemorate Super Bowl XLVIII.

In addition, a special ten-car subway train now in service on the S line features exterior and interior wraps with NBA All-Star and New York Knicks forward Carmelo Anthony.

“Both of the venues for this year’s All-Star Game events are on top of major transportation hubs for Long Island Rail Road and New York City subways and easily reached by several local bus lines,” Paul Fleuranges, the MTA’s senior director of corporate and internal communications, said in a statement. “Whether it’s the bus, commuter rail or the subway, the MTA is the best way to get to the games without having to worry about traffic or parking.”

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