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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb172011

NBA Using All-Star Stage In Los Angeles To Hype WNBA's 15th Season

By Barry Janoff, Executive Editor

Candace Parker sports a Sparks jersey with Farmers Insurance logo in new ad.February 17, 2011: Farmers Insurance, which recently unveiled plans to sign a 30-year naming rights deal valued at upward of $700 million for an NFL-centic stadium being planned for Los Angeles, continues to flex its muscles in the sports category.

The Los Angeles-based company said that it has renewed and expanded its alliance with the Los Angeles Sparks of the WNBA. The new deal builds on a pact formed in 2009 that includes jersey-front branding.

Financial terms of the new deal were not disclosed.

Separately, the WNBA said it would unveil a promotional spot as part of its "Basketball is Basketball" campaign on Feb. 20 during the NBA All-Star Game on TNT. The game is being played at Staples Center, home to the Sparks and the NBA's Lakers and Clippers.

The 30-second spot, created by NBA Entertainment, supports the WNBA's 15th season, scheduled to begin in June. In the spot, the WNBA focuses on "the skill and athleticism elite players bring to the game at the professional level and highlights extraordinarily skilled athletes, intense competition, passion for the game, and the power of team work." Players featured include Sue Bird, Tamika Catchings, Becky Hammon, Candace Parker, Cappie Pondexter and Katie Douglas. NBA All-Stars Kevin Durant and Dwight Howard make cameo appearances.

After Sunday, the spot will go into regular rotation this summer on ABC, ESPN, ESPN 2 and NBA TV.

As in previous seasons during All-Star Saturday Night, the Haier Shooting Stars competition will feature WNBA players on teams with current NBA players and NBA legends.

Farmers Insurance will be part of its third WNBA campaign with increased activation and marketing. In addition to its logo on Sparks game uniforms, the Farmers logo will appear on team shooting shirts, in-arena signage and on the Staples Center court.

Sparks’ advertising, the team’s official Web site, tickets and pocket schedules will now feature the Farmers’ logo. The relationship extends to cross-promotion via the social media platforms of both Farmers and the Sparks.

Farmers also said it would play a "proactive role in the Sparks’ community relations endeavors," including youth basketball clinics, health and wellness outreach and the WNBA’s Inspiring Women campaign, developed leaguewide to celebrate the achievements of women in all walks of life.

“Farmers is proud to renew our sponsorship of the Los Angeles Sparks,” Faye McClure, Farmers vp-strategic marketing, said in a statement. “Supporting women’s basketball and championing women’s issues is an inherent component of Farmers philosophy.”

According to Christopher Granger, NBA evp-team marketing and business operations, "With the WNBA celebrating its historic 15th season this summer, we are pleased that an outstanding brand in Farmers Insurance will continue its alignment with one of our most accomplished franchises in the Los Angeles Sparks. This partnership has been a tremendous success since 2009, broadening both organizations' reach to WNBA fans and to the community as a whole.”

"This partnership has been a tremendous success since 2009, broadening both organizations' reach to WNBA fans and to the community as a whole.”

Other WNBA teams that had jersey-front sponsors last season were the Seattle Storm (Bing), Phoenix Mercury (Lifelock) and the New York Liberty (Foxwoods).

“We are elated to have a community leader such as Farmers Insurance serve as the presenting partner of the Los Angeles Sparks,” said Sparks president Mike Levy. “We look forward to further connecting our brand and our fans with Farmers, and consider this partnership a cornerstone of the Sparks' success."

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