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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb172011

NBA Using All-Star Stage In Los Angeles To Hype WNBA's 15th Season

By Barry Janoff, Executive Editor

Candace Parker sports a Sparks jersey with Farmers Insurance logo in new ad.February 17, 2011: Farmers Insurance, which recently unveiled plans to sign a 30-year naming rights deal valued at upward of $700 million for an NFL-centic stadium being planned for Los Angeles, continues to flex its muscles in the sports category.

The Los Angeles-based company said that it has renewed and expanded its alliance with the Los Angeles Sparks of the WNBA. The new deal builds on a pact formed in 2009 that includes jersey-front branding.

Financial terms of the new deal were not disclosed.

Separately, the WNBA said it would unveil a promotional spot as part of its "Basketball is Basketball" campaign on Feb. 20 during the NBA All-Star Game on TNT. The game is being played at Staples Center, home to the Sparks and the NBA's Lakers and Clippers.

The 30-second spot, created by NBA Entertainment, supports the WNBA's 15th season, scheduled to begin in June. In the spot, the WNBA focuses on "the skill and athleticism elite players bring to the game at the professional level and highlights extraordinarily skilled athletes, intense competition, passion for the game, and the power of team work." Players featured include Sue Bird, Tamika Catchings, Becky Hammon, Candace Parker, Cappie Pondexter and Katie Douglas. NBA All-Stars Kevin Durant and Dwight Howard make cameo appearances.

After Sunday, the spot will go into regular rotation this summer on ABC, ESPN, ESPN 2 and NBA TV.

As in previous seasons during All-Star Saturday Night, the Haier Shooting Stars competition will feature WNBA players on teams with current NBA players and NBA legends.

Farmers Insurance will be part of its third WNBA campaign with increased activation and marketing. In addition to its logo on Sparks game uniforms, the Farmers logo will appear on team shooting shirts, in-arena signage and on the Staples Center court.

Sparks’ advertising, the team’s official Web site, tickets and pocket schedules will now feature the Farmers’ logo. The relationship extends to cross-promotion via the social media platforms of both Farmers and the Sparks.

Farmers also said it would play a "proactive role in the Sparks’ community relations endeavors," including youth basketball clinics, health and wellness outreach and the WNBA’s Inspiring Women campaign, developed leaguewide to celebrate the achievements of women in all walks of life.

“Farmers is proud to renew our sponsorship of the Los Angeles Sparks,” Faye McClure, Farmers vp-strategic marketing, said in a statement. “Supporting women’s basketball and championing women’s issues is an inherent component of Farmers philosophy.”

According to Christopher Granger, NBA evp-team marketing and business operations, "With the WNBA celebrating its historic 15th season this summer, we are pleased that an outstanding brand in Farmers Insurance will continue its alignment with one of our most accomplished franchises in the Los Angeles Sparks. This partnership has been a tremendous success since 2009, broadening both organizations' reach to WNBA fans and to the community as a whole.”

"This partnership has been a tremendous success since 2009, broadening both organizations' reach to WNBA fans and to the community as a whole.”

Other WNBA teams that had jersey-front sponsors last season were the Seattle Storm (Bing), Phoenix Mercury (Lifelock) and the New York Liberty (Foxwoods).

“We are elated to have a community leader such as Farmers Insurance serve as the presenting partner of the Los Angeles Sparks,” said Sparks president Mike Levy. “We look forward to further connecting our brand and our fans with Farmers, and consider this partnership a cornerstone of the Sparks' success."

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