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Best Marketing Events March 2017
 
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KEEPING SCORE

MLB OPENING DAYS SCHEDULE

Sunday April 2
• NY Yankees @ Tampa Bay Rays 1 PM ET ESPN
• SF Giants @ Arizona Diamondbacks 4 PM ET ESPN 2
• Chicago Cubs @ St. Louis Cardinals 8:35 PM  ET ESPN

Monday April 3
• Miami Marlins @ Washington National
• Atlanta Braves @ NY Mets 1 PM ET ESPN
• Pittsburgh Pirates @ Boston Red Sox
• Colorado Rockies @ Milwaukee Brewers
• Toronto Blue Jays @ Baltimore Orioles
• Detroit Tigers @ Chicago White Sox
• KC Royals @ Minnesota Twins
• Philadelphia Phillies @ Cincinnati Reds
• San Diego Padres @ LA Dodgers 4 PM ET ESPN
• Cleveland Indians @ Texas Rangers
• Seattle Mariners @ Houston Astros
• LA Angels @ Oakland Athletics 10 PM ET ESPN 2

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

'Destiny 2': Worldwide Reveal March 30 (See March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar072017

Chris Paul, Jimmy Butler Put NBA Back On The Road Again To The 'Big Dance'

By Barry Janoff

March 6, 2017: With a league filled with former college players — many of whom competed in March Madness, aka "The Big Dance" — the NBA two years ago found an organic marketing platform in its "March Madness/Road to the Playoffs" campaign.

This time, the second year of the effort, "The Dance Never Ends," stars:

Chris Paul (Los Angeles Clippers/Wake Forest Demon Deacons)

Jimmy Butler (Chicago Bulls/Marquette Golden Eagles)

Gordon Hayward (Utah Jazz/Butler Bulldogs)

Kemba Walker (Charlotte Hornets/UConn Huskies). Walker's Huskies defeated Butler in 2011 to win the National Championship.

Each player is featured in a 15-second video that highlights their former colleges’ signature mascot, colors and fan celebrations.

It also touts the upcoming NBA playoffs, scheduled to begin April 15.

According to the NBA, the campaign illustrates "the pride that ties these players back to their respective alma maters (and) conveys that NBA players possess the same passion and intensity for competition that they showed in college."

Among the NBA players who appeared in the previous "The Dance Never Ends" campaign for March Madness in 2015 are Stephen Curry, James Harden, Russell Westbrook, Dwyane Wade, Paul Pierce, Al Horford and Klay Thompson.

"The Dance Never Ends" is part of the league’s "This Is Why We Play" umbrella platform.

Final Four Site Eyes $150M Economic March Madness Impact

Marriott Books Room For March Madness Marketing

Charles Barkley Finds His Next NBA Battle For NCAA Tourney

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