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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul022015

Ford, Nike Among Marketers Ready To Participate In First NBA Game In Africa

Special to NYSportsJournalism.com

July 3, 2015: A group of marketing partners have come on board as the NBA prepares for its first game in Africa, including Nike, Ford Motor Company of Southern Africa and South African Airways (SAA).

The exhibition game, featuring a group of NBA stars in a Team Africa vs.Team World format rather pitting two NBA teams against each other, is scheduled for Aug. 1 in Ellis Park Arena, Johannesburg, South Africa.

Partners for the game, being played to support the Boys & Girls Clubs of South Africa, SOS Children’s Villages Association of South Africa and the Nelson Mandela Foundation, also include Econet Global Limited; SuperSport  an official NBA broadcast partner since 2013, which will broadcast the game live across Sub-Saharan Africa; and 947, the official radio partner of NBA Africa Game 2015.

Among marketing support, Econet Global Limited, the official mobile and telecommunications partner of NBA Africa Game 2015, will launch a co-branded NBA Africa Game marketing campaign across Africa.

“This is an historic moment for the NBA and the sport of basketball in Africa, and we are excited to work with such a broad range of partners to make this game possible,” Amadou Gallo Fall, NBA vp and managing director-Africa, said in a statement. “The game will impact young people throughout the continent, both on the court and in the community, as we bring some of the world’s most recognizable athletes to Johannesburg to celebrate our long tradition in Africa.”

Team Africa will be comprised of players from Africa and second-generation African players, including team captain Luol Deng (Miami Heat), Serge Ibaka (Oklahoma City Thunder) and Gorgui Dieng (Minnesota Timberwolves).

"This is an historic moment for the NBA and the sport of basketball in Africa, and we are excited to work with such a broad range of partners."
 
Team World will feature team captain Chris Paul (Los Angeles Clippers), Bradley Beal (Washington Wizards) and Kenneth Faried (Denver Nuggets).
 
The NBA said it would unveil the full Team Africa and Team World rosters later this month.

The said it has had more than 35 players from Africa on NBA rosters since Hakeem Olajuwon was drafted in 1984. The league opened an African headquarters in Johannesburg in 2010 and recently launched Jr. NBA leagues in Mozambique and Uganda as part of its "comprehensive grassroots programs across the continent."

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