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• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul022015

Ford, Nike Among Marketers Ready To Participate In First NBA Game In Africa

Special to NYSportsJournalism.com

July 3, 2015: A group of marketing partners have come on board as the NBA prepares for its first game in Africa, including Nike, Ford Motor Company of Southern Africa and South African Airways (SAA).

The exhibition game, featuring a group of NBA stars in a Team Africa vs.Team World format rather pitting two NBA teams against each other, is scheduled for Aug. 1 in Ellis Park Arena, Johannesburg, South Africa.

Partners for the game, being played to support the Boys & Girls Clubs of South Africa, SOS Children’s Villages Association of South Africa and the Nelson Mandela Foundation, also include Econet Global Limited; SuperSport  an official NBA broadcast partner since 2013, which will broadcast the game live across Sub-Saharan Africa; and 947, the official radio partner of NBA Africa Game 2015.

Among marketing support, Econet Global Limited, the official mobile and telecommunications partner of NBA Africa Game 2015, will launch a co-branded NBA Africa Game marketing campaign across Africa.

“This is an historic moment for the NBA and the sport of basketball in Africa, and we are excited to work with such a broad range of partners to make this game possible,” Amadou Gallo Fall, NBA vp and managing director-Africa, said in a statement. “The game will impact young people throughout the continent, both on the court and in the community, as we bring some of the world’s most recognizable athletes to Johannesburg to celebrate our long tradition in Africa.”

Team Africa will be comprised of players from Africa and second-generation African players, including team captain Luol Deng (Miami Heat), Serge Ibaka (Oklahoma City Thunder) and Gorgui Dieng (Minnesota Timberwolves).

"This is an historic moment for the NBA and the sport of basketball in Africa, and we are excited to work with such a broad range of partners."
 
Team World will feature team captain Chris Paul (Los Angeles Clippers), Bradley Beal (Washington Wizards) and Kenneth Faried (Denver Nuggets).
 
The NBA said it would unveil the full Team Africa and Team World rosters later this month.

The said it has had more than 35 players from Africa on NBA rosters since Hakeem Olajuwon was drafted in 1984. The league opened an African headquarters in Johannesburg in 2010 and recently launched Jr. NBA leagues in Mozambique and Uganda as part of its "comprehensive grassroots programs across the continent."

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