, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.


Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics




Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles


SEARCH + Topic Of Requested Search


CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Playoff Payoff: NBA Partners, Players Vie For Post-Season Marketing Gold

By Barry Janoff

April 20, 2014: The NBA's second season has started, which means the first team to 16 wins gets to hoist the Larry O'Brien Trophy in June as champions of the 2013-14 season.

Before we get there, however, marketers, media partners and the 16 teams in the playoffs have some selling to do on broadcast and cable, including TNT, ESPN/ABC and NBA TV, via a bevy of hoops-themed commercials or spots featuring NBA players.

Among them:

• The next installment of State Farm's tale of Chris Paul of the Los Angeles Clippers and his faux twin Cliff, "Future of the Assist," which adds to the mix Stephen Curry of the Golden State Warriors and his faux twin.

• Sprint's Framily plan sage, in which The Frobinsons invite Kevin Durant of the Oklahoma City Thunder to join their eccentric clan.

• Anheuser-Busch's next installment in its "Up For Whatever" campaign, the first of which broke during Super Bowl XLVIII. Here, two "unsuspecting" guys get into a series of competitive situations (video games, H*O*R*S*E) with such NBA legends as Alonzo Mourning, Karl Malone, Clyde Drexler, Penny Hardaway, Bruce Bowen and Darryl Dawkins, plus Chicago mascot Benny the Bull Mascot.

• Foot Locker, which last week unveiled "No Rings" with Damien Lillard of the Portland Trail Blazers. His aim is to win an NBA championship ring to avoid the plight of sports icons who had great careers but no ring, with guest appearances from former NFL players Barry Sanders and LaDamian Tomlinson and former NBA stars Chris Webber and Karl Malone.

In addition, Gatorade will continue to run its new spot for Fierce starring Paul George of the Indiana Pacers; McDonald's will air its commercial with LeBron James for its Bacon Clubhouse Sandwich that features guest appearances from soon-to-be NFL rookie Johnny Manziel and soccer star Alex Morgan; and Blake Griffin of the Clippers will continue to front spots for Kia Motors and GameFly.

Both TNT and ESPN have ads touting their respective playoff coverage, and each has brought in high-power music to pump up the volume.

TNT is going with the effervescent Pharrell Williams (right), who sings "Come Get it Bae" as high-energy clips of such players as LeBron James, Durant, Paul George, Tim Duncan, Blake Griffin, James Harden and Stephen Curry play out.

ESPN has gone with Pitbull and Keisha's "Timber," which plays on as on-court action is interspersed, leading to the tag line, "A Champion Will Rise."

NBA on TNT also has a tie-in with the upcoming The Amazing Spider-Man 2. The scenario finds hoops analyst Kenny Smith stuck in traffic en route to the studio. As his studio mates — including Ernie Johnson, Charles Barkley and Shaquille O'Neal — get impatient, Johnson puts it a call for help that sends Spider-Man to the rescue, who uses his web powers to carry Smith over traffic and into the studio.

At the local level, every team has created a playoff theme, but some are more vibrant than others.

The San Antonio Spurs come out rough and ready, and dressed in team black, in the aptly named "Blackout" spot (top photo). And the Toronto Raptors, the NBA's lone Canadian franchise, pits itself against the world in its campaign, "We The North."

Other team playoff campaign tag lines include Atlanta Hawks "Hawks Pride", Brooklyn Nets "Only In Brooklyn", Charlotte Bobcats "Our Time" (Presented by Sprite, Novant Health, Papa John's), Chicago Bulls "See Red", Dallas Mavericks "So We Meet Again" (opening series vs. San Antonio), Golden State Warriors "Loud. Proud. Warriors" (Presented by Kaiser Permanente), Houston Rockets "This Is H-Town", Indiana Pacers "Blue Collar. Gold Swagger", Los Angels Clippers "One Team. One Goal. #ItsTime" (Presented by Chumash Casino Resort), Memphis Grizzlies "Believe Memphis" (Presented by First Tennessee and Toyota), Miami Heat "White Hot" (Presented by Miccosukee Resort & Gaming), Oklahoma City Thunder "We Are Thunder", Portland Trailblazers "Rip City" and the Washington Wizards "DC Rising."

Per tradition, basketball shoe companies have unveiled new kicks for their top endorsers. Nike's roster includes James, Durant, Kobe Bryant (whose Los Angeles Lakers did not make the post-season) and, from its Jordan Brand, playoff specials for Russell Westbrook of the Thunder and Clippers teammates Paul and Griffin.

Adidas' line-up includes Lillard, and Houston Rockets teammates Dwight Howard and Jeremy Lin, John Wall (Washington Wizards).

Durant Again Seeks No. 1 Position In NBA Playoff Marketing Picture

Damien Lillard Rings In New adidas Deal With New 'No Rings' Foot Locker Spot

Back to Home Page