Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr212014

Playoff Payoff: NBA Partners, Players Vie For Post-Season Marketing Gold

By Barry Janoff

April 20, 2014: The NBA's second season has started, which means the first team to 16 wins gets to hoist the Larry O'Brien Trophy in June as champions of the 2013-14 season.

Before we get there, however, marketers, media partners and the 16 teams in the playoffs have some selling to do on broadcast and cable, including TNT, ESPN/ABC and NBA TV, via a bevy of hoops-themed commercials or spots featuring NBA players.

Among them:

• The next installment of State Farm's tale of Chris Paul of the Los Angeles Clippers and his faux twin Cliff, "Future of the Assist," which adds to the mix Stephen Curry of the Golden State Warriors and his faux twin.

• Sprint's Framily plan sage, in which The Frobinsons invite Kevin Durant of the Oklahoma City Thunder to join their eccentric clan.

• Anheuser-Busch's next installment in its "Up For Whatever" campaign, the first of which broke during Super Bowl XLVIII. Here, two "unsuspecting" guys get into a series of competitive situations (video games, H*O*R*S*E) with such NBA legends as Alonzo Mourning, Karl Malone, Clyde Drexler, Penny Hardaway, Bruce Bowen and Darryl Dawkins, plus Chicago mascot Benny the Bull Mascot.

• Foot Locker, which last week unveiled "No Rings" with Damien Lillard of the Portland Trail Blazers. His aim is to win an NBA championship ring to avoid the plight of sports icons who had great careers but no ring, with guest appearances from former NFL players Barry Sanders and LaDamian Tomlinson and former NBA stars Chris Webber and Karl Malone.

In addition, Gatorade will continue to run its new spot for Fierce starring Paul George of the Indiana Pacers; McDonald's will air its commercial with LeBron James for its Bacon Clubhouse Sandwich that features guest appearances from soon-to-be NFL rookie Johnny Manziel and soccer star Alex Morgan; and Blake Griffin of the Clippers will continue to front spots for Kia Motors and GameFly.

Both TNT and ESPN have ads touting their respective playoff coverage, and each has brought in high-power music to pump up the volume.

TNT is going with the effervescent Pharrell Williams (right), who sings "Come Get it Bae" as high-energy clips of such players as LeBron James, Durant, Paul George, Tim Duncan, Blake Griffin, James Harden and Stephen Curry play out.

ESPN has gone with Pitbull and Keisha's "Timber," which plays on as on-court action is interspersed, leading to the tag line, "A Champion Will Rise."

NBA on TNT also has a tie-in with the upcoming The Amazing Spider-Man 2. The scenario finds hoops analyst Kenny Smith stuck in traffic en route to the studio. As his studio mates — including Ernie Johnson, Charles Barkley and Shaquille O'Neal — get impatient, Johnson puts it a call for help that sends Spider-Man to the rescue, who uses his web powers to carry Smith over traffic and into the studio.

At the local level, every team has created a playoff theme, but some are more vibrant than others.

The San Antonio Spurs come out rough and ready, and dressed in team black, in the aptly named "Blackout" spot (top photo). And the Toronto Raptors, the NBA's lone Canadian franchise, pits itself against the world in its campaign, "We The North."

Other team playoff campaign tag lines include Atlanta Hawks "Hawks Pride", Brooklyn Nets "Only In Brooklyn", Charlotte Bobcats "Our Time" (Presented by Sprite, Novant Health, Papa John's), Chicago Bulls "See Red", Dallas Mavericks "So We Meet Again" (opening series vs. San Antonio), Golden State Warriors "Loud. Proud. Warriors" (Presented by Kaiser Permanente), Houston Rockets "This Is H-Town", Indiana Pacers "Blue Collar. Gold Swagger", Los Angels Clippers "One Team. One Goal. #ItsTime" (Presented by Chumash Casino Resort), Memphis Grizzlies "Believe Memphis" (Presented by First Tennessee and Toyota), Miami Heat "White Hot" (Presented by Miccosukee Resort & Gaming), Oklahoma City Thunder "We Are Thunder", Portland Trailblazers "Rip City" and the Washington Wizards "DC Rising."

Per tradition, basketball shoe companies have unveiled new kicks for their top endorsers. Nike's roster includes James, Durant, Kobe Bryant (whose Los Angeles Lakers did not make the post-season) and, from its Jordan Brand, playoff specials for Russell Westbrook of the Thunder and Clippers teammates Paul and Griffin.

Adidas' line-up includes Lillard, and Houston Rockets teammates Dwight Howard and Jeremy Lin, John Wall (Washington Wizards).

Durant Again Seeks No. 1 Position In NBA Playoff Marketing Picture

Damien Lillard Rings In New adidas Deal With New 'No Rings' Foot Locker Spot

Back to Home Page