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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct132016

Westbrook, Irving Help NBA Prep For Season With 'This Is Why We Play' Ads

By Barry Janoff

October 13, 2016: With the 2016-17 season about to tip off, the NBA is unveiling the latest incarnation of its multi-platform “This Is Why We Play” umbrella campaign. Initial spots break this week online, with the first ad hitting broadcast tonight (Oct. 13) on TNT during a pre-season double-header (Toronto Raptors vs. Cleveland Cavaliers, Portland Trail Blazers vs. Los Angeles Clippers).

The spot, “Zeroes,” features a voiceover by Russell Westbrook, who explains how, at the beginning of a season, despite what happened the previous year, all teams have a clean slate and start with the same record.

The second launch spot, "29," features a voiceover by Kyrie Irving, who helped to lead the Cavaliers to the NBA title last season, relating how hard it was to win the championship, but that it would be at least as difficult to repeat.

"This Is Why We Play" was unveiled as the league’s global marketing mantra last season.

"Zeroes” features shots of league stars, including Stephen Curry and LeBron James, as team records from last season flash across the screen: the record-setting Golden State Warriors (73-9), NBA champion Cavaliers (57-25), San Antonio Spurs (67-15), Toronto Raptors (56-26) and even the Minnesota Timberwolves (29-53), Brooklyn Nets (21-61) and Philadelphia 76ers (10-72).

But, according to Westbrook, “You can’t live in the past. The wins and the losses. The joy. The drama. The what-ifs and should-haves. All that means zero now. We all start from zero. This is why we play.”

“29” opens with close-ups of Irving, shows the Cavs lifting the NBA title trophy, then cuts to other stars — including James Harden, Karl-Anthony Davis, Dirk Nowitzki and Aaron Gordon — on other teams who are hungry to win the championship this season.

“Winning was a challenge,” says Irving. “But repeating will be, too. Because there are 29 teams in our way again. And they’ve all come back stronger. More determined. More experienced. And ready. they won’t back down. But neither will we. This is why we play.”

The NBA said that more spots in the “This Is Why We Play” campaign will break during the season.

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