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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Aug102017

Milwaukee Bucks Ride With Harley-Davidson For NBA Jersey Sponsorship Alliance

By Barry Janoff

August 10, 2017: Calling it "a perfect fit for Harley-Davidson and the Bucks," the iconic motorcycle company has signed a multi-layer deal with the NBA’s Milwaukee Bucks, including the team’s first jersey logo patch.

The Bucks become the 12th NBA team with a jersey patch deal, a move that was approved  by the NBA Board of Governors in April 2016 as part of a three-year pilot program.

The alliance was unveiled in the Harley-Davidson Museum in downtown Milwaukee, which also will host a celebration party this evening.

The alliance came with a promo spot, "Bucks x Harley-Davidson: We Build," that focuses on the history of both Harely-Davidson and the Bucks, including the team’s NBA championship in 1970-71 when they were led by Kareem Abdul-Jabbar and Oscar Robertson.

Additional marketing support will appear as the NBA season approaches.

Harley-Davidson said the jersey patch "has the potential to receive over two billion impressions annually globally across the Bucks and NBA broadcast, video and digital platforms."

Harley-Davidson was founded in Milwaukee in 1903.

The Bucks joined the NBA as an expansion team in 1968.

Financial terms of the alliance were not shared.

Most of the logo patch deals unveiled to date have been in the $5-$8 million range annually, coinciding with Nike’s first season as the NBA’s official on-court uniform supplier (taking over from adidas).

However, a recent deal signed between the Cleveland Cavaliers and Goodyear could top $10 million, according to industry analysts.

The NBA champion Golden State Warriors, which have not yet signed a jersey patch deal, were said to be asking $15-$20 million.

All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side, with Nike taking over as the league's official on-court uniform provider.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

According to Sean Cummings, svp-global demand for Harley-Davidson, “We’ve been part of the fabric of this community since 1903 so it’s only natural that our brand is woven into the fabric of the Bucks jerseys.

"At Harley, our goal is to grow the sport of motorcycling across the country and around the world while building the next generation of riders."

Cummings said that the alliance with the Bucks "not only unites two of the world’s favorite sports, it activates our brand in relevant ways to new, young adult audiences across the U.S. and around the world in over 200 countries and territories."

Teams with jersey patch deals also include Boston Celtics (GE), Brooklyn Nets (Infor), Cleveland Cavaliers (Goodyear), Denver Nuggets (Western Union) Detroit Pistons (Flagstaff Bank), Minnesota Timberwolves (Fitbit), Orlando Magic (Disney World), Philadelphia 76ers (StubHub), Sacramento Kings (Blue Diamond), Toronto Raptors (Sun Life) and the Utah Jazz (Qualtrics).

"It’s a perfect fit for Harley-Davidson and the Bucks, two international brands with deep Milwaukee roots, to join together through this partnership," Matt Pazaras, svp-business development and strategy for the Bucks, said during the unveiling.

"Harley evokes as much passion among its riders as the Bucks do for our fans. And with that passion, along with its iconic logo and what it represents, Harley is the coolest brand for our players to sport during games."

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