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What Are You Watching In May 2018
 
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QUICK HITS

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Harley-Davidson (1)

Thursday
Aug102017

Milwaukee Bucks Ride With Harley-Davidson For NBA Jersey Sponsorship Alliance

By Barry Janoff

August 10, 2017: Calling it "a perfect fit for Harley-Davidson and the Bucks," the iconic motorcycle company has signed a multi-layer deal with the NBA’s Milwaukee Bucks, including the team’s first jersey logo patch.

The Bucks become the 12th NBA team with a jersey patch deal, a move that was approved  by the NBA Board of Governors in April 2016 as part of a three-year pilot program.

The alliance was unveiled in the Harley-Davidson Museum in downtown Milwaukee, which also will host a celebration party this evening.

The alliance came with a promo spot, "Bucks x Harley-Davidson: We Build," that focuses on the history of both Harely-Davidson and the Bucks, including the team’s NBA championship in 1970-71 when they were led by Kareem Abdul-Jabbar and Oscar Robertson.

Additional marketing support will appear as the NBA season approaches.

Harley-Davidson said the jersey patch "has the potential to receive over two billion impressions annually globally across the Bucks and NBA broadcast, video and digital platforms."

Harley-Davidson was founded in Milwaukee in 1903.

The Bucks joined the NBA as an expansion team in 1968.

Financial terms of the alliance were not shared.

Most of the logo patch deals unveiled to date have been in the $5-$8 million range annually, coinciding with Nike’s first season as the NBA’s official on-court uniform supplier (taking over from adidas).

However, a recent deal signed between the Cleveland Cavaliers and Goodyear could top $10 million, according to industry analysts.

The NBA champion Golden State Warriors, which have not yet signed a jersey patch deal, were said to be asking $15-$20 million.

All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side, with Nike taking over as the league's official on-court uniform provider.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

According to Sean Cummings, svp-global demand for Harley-Davidson, “We’ve been part of the fabric of this community since 1903 so it’s only natural that our brand is woven into the fabric of the Bucks jerseys.

"At Harley, our goal is to grow the sport of motorcycling across the country and around the world while building the next generation of riders."

Cummings said that the alliance with the Bucks "not only unites two of the world’s favorite sports, it activates our brand in relevant ways to new, young adult audiences across the U.S. and around the world in over 200 countries and territories."

Teams with jersey patch deals also include Boston Celtics (GE), Brooklyn Nets (Infor), Cleveland Cavaliers (Goodyear), Denver Nuggets (Western Union) Detroit Pistons (Flagstaff Bank), Minnesota Timberwolves (Fitbit), Orlando Magic (Disney World), Philadelphia 76ers (StubHub), Sacramento Kings (Blue Diamond), Toronto Raptors (Sun Life) and the Utah Jazz (Qualtrics).

"It’s a perfect fit for Harley-Davidson and the Bucks, two international brands with deep Milwaukee roots, to join together through this partnership," Matt Pazaras, svp-business development and strategy for the Bucks, said during the unveiling.

"Harley evokes as much passion among its riders as the Bucks do for our fans. And with that passion, along with its iconic logo and what it represents, Harley is the coolest brand for our players to sport during games."

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