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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct182013

NBA's Growth In China Now Includes Expanded SINA Alliance, Yao Ming School

By Barry Janoff

October 18, 2013: The NBA, which has been big on growth in China for nearly three decades, this week unveiled new moves intended to enhance and expand that growth for upcoming decades.

Earlier this week, NBA China and former player Yao Ming shared details about the first NBA Yao School, located in Beijing, which will beginning in February 2014 offer after-school basketball training and fitness programs for kids up to the age of 16.

On the heels of that, NBA China said it has expanded in alliance with Internet media company SINA Corp. to provide fans in China with "unprecedented access to NBA content on multiple SINA platforms."

According to the league, the enhanced multi-year partnership makes the NBA the first U.S. professional sports league to offer specific destinations for all of its teams online and via mobile, a live game streamed daily on mobile and original programming. It also includes the launch of an NBA online community.
 
The deal enables SINA to continue as the official Internet and online community partner of the NBA in China, under which it operates NBA.com/China and provides NBA features on SINA.com and SINA.com's mobile Web, SINA Sports (SINA’s multi-sport application) and SINA Weibo (SINA’s micro-blog).

The league said that during the last three NBA seasons combined, a record 16 billion page views and 9 billion videos have been viewed by fans on NBA.com/China. This past season, total page views were up more than 40% and videos nearly 180% on the site versus the 2010-11 NBA season, the first year of the partnership.

The popularity of NBA players in China extends well beyond Ming, who played for the Chinese National Team before joining the Houston Rockets. According to the NBA, the Top Ten selling jerseys in the nation during the 2012-13 season were Derrick Rose (Chicago Bulls), LeBron James (Miami Heat), Kobe Bryant (Los Angeles Lakers), Jeremy Lin (Houston Rockets), Kevin Durant (Oklahoma City Thunder), Dwyane Wade (Heat), Blake Griffin (Los Angeles Clippers), Ricky Rubio (Minnesota Timberwolves), Steve Nash (Lakers) and Chris Paul (Clippers).

"Our expanded partnership with SINA will provide fans more ways to connect directly with our game, whether they are online, on mobile, or interacting with millions of other fans via social media,” NBA commissioner David Stern said during a media conference, which also supported two games in the country (Los Angeles Lakers-Golden State Warriors in Beijing and Shanghai, both won by the Warriors) as part of its 2013-14 Global Games tour. “NBA fans in China are among the most passionate in the world, and with our great partner SINA we will continue to provide them with the definitive NBA experience.”

Among the enhanced content being made available on the SINA Sports mobile application will be one live NBA game streamed daily during the regular season and a series of live games during the NBA playoffs, including the entire NBA Conference Finals and the NBA Championship Finals.
 
SINA and the NBA said they also would launch "multi-platform original programming" during the season, including a new weekly NBA show.

“NBA fans in China are among the most passionate in the world, and with our great partner SINA we will continue to provide them with the definitive NBA experience.”

“As one of the leading sports media platforms, we are excited to extend our partnership with the NBA, which is the most renowned professional sports league in the world. With this partnership, we will be able to continue to grow our business in China,” Charles Chao SINA president and CEO, said during the media conference. “We will work with the NBA to establish a brand new cross-platform and multi-destination NBA streaming platform by integrating resources through SINA.com, SINA Weibo, the SINA.com Mobile Web and SINA Mobile Application.”

The partnerships with SINA and Yao Ming continue what the NBA called a "long-term commitment to basketball development in China." The NBA first hosted the Chinese national team in 1985 and is currently in the fourth year of a joint coaching program with the Chinese Basketball Assn., which has trained nearly 700 coaches. In September 2011, the CBA Dongguan Basketball School, an NBA Training Center, was launched for elite players ages 12-17. The school has trained more than 1,200 players and coaches.

NBA Seeks To Boost Global Marketing, Presence

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