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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb282017

NBA Celebrates Noches éne•bé•a With Games, Marketing, Media, Merchandise

By Barry Janoff

March 1, 2017: The NBA is entering el mes de Marzo como un leon, unveiling a multi-platform campaign to support its 11th annual Noches éne•bé•a (eh-nay-bay-ah) Latin nights platform.

The effort will include all 30 teams and celebrate "NBA fans and players across Latin American and U.S. Hispanic communities."

The effort includes a TV spot, "Vive la Pasión" ("Live the Passion"), under the league’s umbrella "This Is Why We Play" campaign, which will air throughout NBA media partners on-air and online.

Support encompasses special telecasts, in-arena festivities, Internet, original content on the league’s Spanish-language Web site (enebea.com) and on the league’s English and Spanish-language social media channels.

Noches éne•bé•a uniforms will be worn during select games by five NBA teams: Brooklyn Nets (Los Nets), Chicago Bulls (Los Bulls), Miami Heat (El Heat), New York Knicks (Nueva York) and Phoenix Suns (Los Suns).

In addition, all 30 NBA teams will wear specially designed Noches éne•bé•a shooting shirts from adidas, the league’s official on-court apparel provider, during the first two weeks of March.

The lead TV spot, in Hispanic, shows NBA players in action — grabbing rebounds, taking three-point shots, setting picks — interspersed with scenes of Hispanic fans mimicking the moves in supermarkets, offices and at home.

According to the NBA, "'Vive la Pasión' celebrates the Latino fans who weave the NBA into everyday life. It's not just about watching the NBA, but living it. True fans live NBA passion both on and off the court.”

Key Noches éne•bé•a games include the Cleveland Cavaliers at the Boston Celtics (March 1, ESPN), Houston Rockets at the Los Angeles Clippers (March 1, ESPN), Clippers at the Bulls (March 4, ABC), Cleveland at Miami (March 4), the Golden State Warriors at the Knicks (March 5, ABC), the Bulls at the Detroit Pistons (March 6), Charlotte Hornets at Miami (March 6), Toronto Raptors at Miami (March 11), the Knicks at Brooklyn (March 12), Detroit at Chicago (March 22) and the Clippers at Phoenix (March 30).

Noches éne•bé•a merchandise is available at NBAStore.com and at the NBA Store in New York.

Items include adidas jerseys, T-shirts and hats; Stance socks and WinCraft pins.

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