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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov202014

NBA Champion San Antonio Spurs, Duncan Reap Benefits Of (Super) Marketing

By Barry Janoff

November 19, 2014: It's good to be the NBA's defending champions, as the San Antonio Spurs are, especially when it comes to marketing and promoting goods and services.

A group of the Spurs, including Tim Duncan, Tony Parker, Manu Ginobili, Kawhi Leonard and Patty Mills, get a starting role in a series of new humorous spots  for supermarket chain H*E*B, an alliance that supports the partnership between the team and the grocer.

Duncan, who has won five NBA titles since joining the Spurs in 1997, also appears in a new national push for sports footwear and apparel retailer Foot Locker for its "Week of Greatness" promotion, which showcases releases from such brands as Nike, Under Armour and adidas, the latter of which Duncan also is a spokesman.

The Spurs-H*E*B alliance dates back two decades and includes presenting sponsorship status, player appearances, fan appreciation events, support of community endeavors and a variety of marketing on TV, in-arena, print, Internet and social media.

H*E*B also is the presenting sponsor for the WNBA San Antonio Stars and has deals with the American Hockey League's San Antonio Rampage and the Austin Spurs of the NBA's Development Leauge.

“The H-E-B Spurs commercials reflect the very unique partnership we have enjoyed with the Spurs for over 20 years,” Cory Basso, group vp-marketing and advertising for H-E-B, said in a statement. "We have a unique ability to showcase each player’s sense of humor in a way that fans may not see during a courtside or post-game interview."

In the four new spots, the Spurs appear in uniform in various scenarios, each touting a different aspect of the supermarket destination.

In "Barbie," the teammates are at a barbecue enjoying H*E*B's assortment of specialty burgers. The title comes from Australian-born Mills being coerced into saying, "Toss another burger on the barbie," which Leonard misinterprets as a Barbie doll.

"Wise" sees Ginobili doing a Dali Lama impersonation to tout H*E*B organic items, which make him feel "more one with nature, more one with myself.

In "Toga," everyone but Duncan has morphed into Greek gods complete with togas to push the grocer's line of 100-calorie Greek Yogurt, which turns into a mini-Animal House version of the chant, "Toga! Toga! Toga!."

The guys put their marketing skills to use in "Slogans," coming up for tag lines for H*E*B's Creamy Creations ice cream.

"The response to the new line of commercials has been overwhelmingly positive," said Basso. "H*E*B is pleased that our longstanding partnership with the Spurs creates the best opportunities for our customers and Spurs fans to enjoy the team together."

The alliance with the Spurs has helped the chain, founded in 1905, expand to more than more than 350 stores in Texas and Mexico and grow sales to more than $20 billion

"In just 15 seconds, we can give the fans a glimpse into the genuine personality of our hometown team," said Basso.

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