Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov202014

NBA Champion San Antonio Spurs, Duncan Reap Benefits Of (Super) Marketing

By Barry Janoff

November 19, 2014: It's good to be the NBA's defending champions, as the San Antonio Spurs are, especially when it comes to marketing and promoting goods and services.

A group of the Spurs, including Tim Duncan, Tony Parker, Manu Ginobili, Kawhi Leonard and Patty Mills, get a starting role in a series of new humorous spots  for supermarket chain H*E*B, an alliance that supports the partnership between the team and the grocer.

Duncan, who has won five NBA titles since joining the Spurs in 1997, also appears in a new national push for sports footwear and apparel retailer Foot Locker for its "Week of Greatness" promotion, which showcases releases from such brands as Nike, Under Armour and adidas, the latter of which Duncan also is a spokesman.

The Spurs-H*E*B alliance dates back two decades and includes presenting sponsorship status, player appearances, fan appreciation events, support of community endeavors and a variety of marketing on TV, in-arena, print, Internet and social media.

H*E*B also is the presenting sponsor for the WNBA San Antonio Stars and has deals with the American Hockey League's San Antonio Rampage and the Austin Spurs of the NBA's Development Leauge.

“The H-E-B Spurs commercials reflect the very unique partnership we have enjoyed with the Spurs for over 20 years,” Cory Basso, group vp-marketing and advertising for H-E-B, said in a statement. "We have a unique ability to showcase each player’s sense of humor in a way that fans may not see during a courtside or post-game interview."

In the four new spots, the Spurs appear in uniform in various scenarios, each touting a different aspect of the supermarket destination.

In "Barbie," the teammates are at a barbecue enjoying H*E*B's assortment of specialty burgers. The title comes from Australian-born Mills being coerced into saying, "Toss another burger on the barbie," which Leonard misinterprets as a Barbie doll.

"Wise" sees Ginobili doing a Dali Lama impersonation to tout H*E*B organic items, which make him feel "more one with nature, more one with myself.

In "Toga," everyone but Duncan has morphed into Greek gods complete with togas to push the grocer's line of 100-calorie Greek Yogurt, which turns into a mini-Animal House version of the chant, "Toga! Toga! Toga!."

The guys put their marketing skills to use in "Slogans," coming up for tag lines for H*E*B's Creamy Creations ice cream.

"The response to the new line of commercials has been overwhelmingly positive," said Basso. "H*E*B is pleased that our longstanding partnership with the Spurs creates the best opportunities for our customers and Spurs fans to enjoy the team together."

The alliance with the Spurs has helped the chain, founded in 1905, expand to more than more than 350 stores in Texas and Mexico and grow sales to more than $20 billion

"In just 15 seconds, we can give the fans a glimpse into the genuine personality of our hometown team," said Basso.

Back to Home Page