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POLL POSITION
What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in NBA (1)

Tuesday
May092017

Under Armour Ready To Unveil Jerseys, Gear, Activation At NBA Draft Combine

By Barry Janoff

May 9, 2017: The NBA Draft is scheduled for June 22, and there will be endless hours of player evaluation between now and then to help teams determine which incoming athletes may best help their immediate and long-term future.

First up is the NBA Draft Combine with first-year title partner Under Armour, which plans an activation takeover similar to its strategy at the NFL Scouting Combine.

NBA Draft Combine Powered by Under Armour includes more than 65 undergrads who appearance is by invitation only. The event will take place in Chicago’s Quest Multisport May 11-12.

Predicted top draft picks including Markelle Fultz (Washington), De’Aaron Fox (Kentucky) and Jayson Tatum (Duke) have accepted invitations, but others, such as Lonzo Ball (UCLA) have not.

(See the updated list of invitees here.)

To highlight the new NBA Draft Combine partnership, Under Armour — the event’s new official outfitter — has unveiled a line of NBA Combine Apparel, with draft prospects taking the court in exclusive player apparel and accessories this week

The line features all 30 NBA team logos on Under Armour product for the first time across men’s, women’s and youth apparel and accessories.

Under Armour said the NBA Combine Authentic Collection would be available in Fall 2017.

Products include jerseys, T-shirts, hats, shorts and sweats.

In addition, Under Armour said it would "seed special-edition Combine Athlete Recovery Sleepwear to the prospects" and a red-and-white colorway of the Curry 3ZER0.

Select apparel pieces will be offered exclusively at the Under Armour Chicago Brand House for the duration of Draft Combine.

According to Under Armour, "These pieces represent what consumers will see in the NBA Combine Authentic Collection from Under Armour, beginning this fall."

ESPN2 will televise the NBA Draft Combine powered by Under Armour May 11 and May 12 (3-7 PM ET).

ESPN will also cover the 2017 NBA Draft Lottery presented by State Farm (May 16) and the 2017 NBA Draft (June 22), the latter in Barclays Center, Brooklyn, NY.

ESPN said its ESPN2 telecasts would include "whip-around coverage from strength and agility drills and the four scheduled five-on-five scrimmages throughout Thursday and Friday."

ESPN3 will carry six surround feeds (no-step vertical leap, maximum vertical leap, pro lane agility, ¾ court sprint, pro lane shuttle drill and scrimmages) on both days. The 2017 NBA Draft Combine will also be streaming via WatchESPN and the ESPN app.

Under Armour’s activation during the NBA Draft Combine also includes:

• Jr. NBA presented by Under Armour will team up with Ross Initiative in Sports for Equality (RISE) and the Union League Boys & Girls Club to tip off a Bridges Through Basketball program "to improve the health and wellness of our shared communities in Chicago."

• Engagement with local youth in "constructive conversation using basketball as the vehicle to positive change."

• The first Jr. NBA Youth Basketball Leadership Conference, scheduled for May 12, will include coaches, administrators and other basketball leaders to discuss the state of youth basketball and how the game can be improved at the grassroots level.

Speakers are scheduled to include Mike Brey, Kenny Atkinson, Frank Martin, Fran Fraschilla, Swin Cash and Shane Battier.

• NBA analyst Doug Collins and his son, Northwestern basketball coach Chris Collins, will host "Chalk Talk" on May 13 at the Under Armour Chicago Brand House (for media and select members of the public).

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