Hoops Top Executive In Play To Oversee Upcoming NBA 2K eSports League
Wednesday, April 26, 2017 at 08:42AM
NYSportsJournalism.com in 2K, NBA, eSports, eSports, eSports League, sports marketing

Special to NYSportsJournalism.com

April 25, 2017: The NBA 2K eSports League, unveiled in February with a planned launch in 2018, now has a lead player.

Brendan Donohue, the NBA’s svp-team marketing and business operations, has been named as managing director for the jointly operated eSports platform, effective immediately.

More than half of the NBA's team are expected to participate in the NBA 2K eSports league’s inaugural season, with the participants to be unveiled in the next few weeks.

According to the NBA, since joining the league in 2009, Donohue has been "instrumental in the success of TMBO. He led strategic planning and management for all 64 teams across the NBA, WNBA and NBA Development League, helping them innovate in sales, marketing, digital and analytical areas of their business."

"We're thrilled that we already have in place a seasoned sports executive to lead this new league," NBA commissioner Adam Silver said in a statement. "The fact that Brendan knows the NBA inside and out is a huge bonus and will enable us to ramp up this venture in record time."

Each NBA franchise will select five gamers to represent its team in the NBA 2K eLeague.

Gamers will be chosen through a recruiting process by NBA teams and Take-Two. They will go through a virtual version of a combine and be selected in a draft, which the NBA and 2K said would either be televised or streamed online.

The teams of gamers will play in an 82-game regular season and advance to a playoff, with the top teams competing for a championship, "which most likely will take place at an NBA arena," according to the NBA.

Silver said his avatar would present the championship trophy to the winner.

According to Strauss Zelnick, CEO of Take-Two, the parent company for 2K games, "We want to make this as real as possible."

There will be a cash prize for the winner similar to some of the past NBA 2K tournaments that awarded a $250,000 grand prize.

"We are very pleased to have Brendan join our team and lend his extensive professional basketball acumen to the NBA 2K esports league," said Zelnick.

"The league will have all of the structure and polish of the NBA, coupled with the thrills and engagement of our industry-leading NBA 2K franchise to provide an exciting new entry into the world of competitive gaming," he said.

Back to Home Page

Article originally appeared on NYSportsJournalism.com (http://www.nysportsjournalism.com/).
See website for complete article licensing information.