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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Wednesday
Apr262017

Hoops Top Executive In Play To Oversee Upcoming NBA 2K eSports League

Special to NYSportsJournalism.com

April 25, 2017: The NBA 2K eSports League, unveiled in February with a planned launch in 2018, now has a lead player.

Brendan Donohue, the NBA’s svp-team marketing and business operations, has been named as managing director for the jointly operated eSports platform, effective immediately.

More than half of the NBA's team are expected to participate in the NBA 2K eSports league’s inaugural season, with the participants to be unveiled in the next few weeks.

According to the NBA, since joining the league in 2009, Donohue has been "instrumental in the success of TMBO. He led strategic planning and management for all 64 teams across the NBA, WNBA and NBA Development League, helping them innovate in sales, marketing, digital and analytical areas of their business."

"We're thrilled that we already have in place a seasoned sports executive to lead this new league," NBA commissioner Adam Silver said in a statement. "The fact that Brendan knows the NBA inside and out is a huge bonus and will enable us to ramp up this venture in record time."

Each NBA franchise will select five gamers to represent its team in the NBA 2K eLeague.

Gamers will be chosen through a recruiting process by NBA teams and Take-Two. They will go through a virtual version of a combine and be selected in a draft, which the NBA and 2K said would either be televised or streamed online.

The teams of gamers will play in an 82-game regular season and advance to a playoff, with the top teams competing for a championship, "which most likely will take place at an NBA arena," according to the NBA.

Silver said his avatar would present the championship trophy to the winner.

According to Strauss Zelnick, CEO of Take-Two, the parent company for 2K games, "We want to make this as real as possible."

There will be a cash prize for the winner similar to some of the past NBA 2K tournaments that awarded a $250,000 grand prize.

"We are very pleased to have Brendan join our team and lend his extensive professional basketball acumen to the NBA 2K esports league," said Zelnick.

"The league will have all of the structure and polish of the NBA, coupled with the thrills and engagement of our industry-leading NBA 2K franchise to provide an exciting new entry into the world of competitive gaming," he said.

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