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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Wednesday
Apr262017

Hoops Top Executive In Play To Oversee Upcoming NBA 2K eSports League

Special to NYSportsJournalism.com

April 25, 2017: The NBA 2K eSports League, unveiled in February with a planned launch in 2018, now has a lead player.

Brendan Donohue, the NBA’s svp-team marketing and business operations, has been named as managing director for the jointly operated eSports platform, effective immediately.

More than half of the NBA's team are expected to participate in the NBA 2K eSports league’s inaugural season, with the participants to be unveiled in the next few weeks.

According to the NBA, since joining the league in 2009, Donohue has been "instrumental in the success of TMBO. He led strategic planning and management for all 64 teams across the NBA, WNBA and NBA Development League, helping them innovate in sales, marketing, digital and analytical areas of their business."

"We're thrilled that we already have in place a seasoned sports executive to lead this new league," NBA commissioner Adam Silver said in a statement. "The fact that Brendan knows the NBA inside and out is a huge bonus and will enable us to ramp up this venture in record time."

Each NBA franchise will select five gamers to represent its team in the NBA 2K eLeague.

Gamers will be chosen through a recruiting process by NBA teams and Take-Two. They will go through a virtual version of a combine and be selected in a draft, which the NBA and 2K said would either be televised or streamed online.

The teams of gamers will play in an 82-game regular season and advance to a playoff, with the top teams competing for a championship, "which most likely will take place at an NBA arena," according to the NBA.

Silver said his avatar would present the championship trophy to the winner.

According to Strauss Zelnick, CEO of Take-Two, the parent company for 2K games, "We want to make this as real as possible."

There will be a cash prize for the winner similar to some of the past NBA 2K tournaments that awarded a $250,000 grand prize.

"We are very pleased to have Brendan join our team and lend his extensive professional basketball acumen to the NBA 2K esports league," said Zelnick.

"The league will have all of the structure and polish of the NBA, coupled with the thrills and engagement of our industry-leading NBA 2K franchise to provide an exciting new entry into the world of competitive gaming," he said.

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