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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Mar022010

NBA Marketing Campaign For Hispanic Fans, Consumers Is 'Muy Grande'

March 2, 2010: The NBA this month plans to ramp up activation behind Éne•bé•a (N-B-A), the league's first fully integrated marketing effort targeting Hispanic fans and consumers. The NBA said that 15% of its fan base, about 16 million people, are Hispanic and that five U.S.-born Latino players and 18 players from Spain and Latin America are or have been on league rosters this season.

The NBA's Éne•bé•a campaign, initiated earlier this season, includes TV, radio, Internet and dedicated adidas merchandise at the NBA Store in New York, Champs Sports retail stores, NBAStore.com and at stores within the arenas of participating teams. Lead agency is Bromley Communications, San Antonio, which focuses on Hispanic marketing.

Throughout March, the league will host 16 Noche Latina (Latin Night) efforts in Los Angeles, Miami, Phoenix, San Antonio, Dallas, Chicago, Houston, New York and Orlando. (Full schedule below.) Each program will feature Latin-themed activities, including music, performances and giveaways. Noche Latina events, which began on a much smaller scale in 2006, will be supported by TV and radio on both English- and Spanish-language media in each market, as well as on the league’s Spanish-language Web site, NBA.com/enebea. Players on participating teams will wear adidas NBA uniforms with Hispanic names, among them Nueva York, Los Mavs, El Heat and Los Lakers.

There are more than 46 million Hispanics living in the U.S., with the number expected to top 133 million by 2050, according to marketing and research firm Packaged Facts, which said their combined buying power currently tops $900 billion.

The Noche Latina version of Miami Heat guard Dwyane Wade's NBA jersey.Players in the NBA with Hispanic origins include Pau and Marc Gasol, Nene, Manu Ginobili, Al Horford, J.J. Barea and Eddie Najera.

“With Hispanics comprising 15% of our fan base, we have a responsibility to connect with them in meaningful ways," Saskia Sorrosa, NBA senior director of Hispanic Marketing, said in a statement. “Noche Latina is an opportunity for us to thank the Hispanic community for their support and showcase how their pride and passion impact our teams and players.”

NBA Noche Latina 2010 Schedule

• March 3 – Detroit Pistons @ New York Knicks (Nueva York)
• March 6 – New Jersey Nets @ New York Knicks
• March 10 – New York Knicks @ San Antonio Spurs (Los Spurs)
• March 11 – Chicago Bulls @ Orlando Magic (El Magic)
• March 12 – Miami Heat @ Chicago Bulls (Los Bulls)
• March 13 – New York Knicks @ Dallas Mavericks (Los  Mavs)
• March 16 – San Antonio Spurs @ Miami Heat (El Heat)
• March 18 – Orlando Magic @ Miami Heat
• March 20 – Boston Celtics @ Dallas Mavericks
• March 21 – Washington Wizards @ Los Angeles Lakers (Los Lakers)
• March 21 – Portland Trail Blazers @ Phoenix Suns (Los Suns)
• March 24 – Los Angeles Lakers @ San Antonio Spurs
• March 25 – Miami Heat @ Chicago Bulls
• March 26 – New York Knicks @ Phoenix Suns
• March 30 – Washington Wizards @ Houston Rockets (Los Rockets)

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