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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun012016

Warriors, Thunder, Spurs, Heat Find Fan Loyalty Entails More Than Winning

By Barry Janoff

June 1, 2016: "Winning isn't everything, it's the only thing," UCLA head football coach Harry "Red" Sanders was first quoted as saying some 65 years ago, a motivational phrase then made famous by legendary NFL head coach Vince Lombardi.

However, when it comes to fan loyalty in the NBA, winning is vital, but is only part of the equation.

“It’s important to keep in mind that teams don’t leap to the top of the loyalty roster just because they win a playoff or championship," according to Robert Passikoff, founder and president for Brand Keys, a New York-based brand engagement and customer loyalty research consultancy. "It adds to the loyalty bond, but you need the complete package.”

There are three other "emotionally based factors that must be taken into account" when measuring fan loyalty, according to Passikoff: Authenticity, Fan Bonding and History & Tradition.

Based on this criteria, the just released NBA 2015-16 Brand Keys Sports Fan Loyalty Index shows that the Oklahoma City Thunder have replaced the Los Angels Clippers as the team with the most loyal fans.

Oklahoma City, led by Kevin Durant and Russell Westbrook, jumped to the top spot from No. 6 last season, but had been as high as No. 2 in 2014.

The Clippers, led by Chris Paul and Blake Griffin, slipped to a tie for No. 5 with the Chicago Bulls.

The San Antonio Spurs were second, the Miami Heat came in at No. 3 and the defending NBA champion Golden State Warriors No. 4 in the NBA Brand Keys Sports Fan Loyalty Index.

According to Brand Keys, making the NBA playoffs raises a team’s fan loyalty level by about 10%; winning the NBA title almost doubles that.

"When a team makes the playoffs, they always get a lift in fan loyalty,” said Passikoff.

The Warriors set an NBA record this past season with 73 wins; the San Antonio Spurs, which most recently won the league title in 2013-14, set a franchise record with 67 wins. The Thunder had 55 wins and reached the Western Conference finals against Golden State.

That led to more national TV game broadcasts, more marketing and more awareness for each team and their respective players.

According to Brand Keys, fan loyalty "correlates very highly with broadcast viewership, merchandise purchase and, to a certain degree, ticket revenues.

“Brand support has a lot to do with building concomitant fan loyalty and a larger viewer audience,” said Passikoff. “It becomes a symbol of genuine teamwork.”

In 2015, the top teams in the NBA Brand Keys Sports Fan Loyalty Index were the Chicago Bulls, Los Angeles Clippers, San Antonio Spurs and Dallas Mavericks.

In 2014 the top teams were the San Antonio Spurs, Oklahoma City Thunder, Miami Heat, Chicago Bulls and the New York Knicks and Dallas Mavericks tied for fifth.

Neither the Knicks or the Mavs made the Top Five in 2016.

At the other end of the spectrum, the teams with the "least loyal" fans this past season were the New Orleans Pelicans (26), Utah Jazz (27), Milwaukee Bucks (28, following two previous Index's in which they were 27), Minnesota Timberwolves (29 for the second consecutive season) and Sacrament Kings (30 for the third consecutive season).

“It’s important to keep in mind that teams don’t leap to the top of the loyalty roster just because they win a playoff or championship."

How important are history and tradition?

“That’s one of the strongest drivers when it comes to fan loyalty in any Major League sport,” said Passikoff. “For some teams it accounts for the lion’s share of loyalty they possess.

"Think about a team like the Washington Wizards. Only a reasonable level of history and tradition keeps them out of the bottom five," said Passikoff.

According to Brand Keys, teams need to meet some minimum levels on all four factors to create reasonable levels of fan loyalty. If one of those drivers weakens, or disappears, so do high levels of loyalty.

“Want proof?” asked Passikoff, “Look at the Sacramento Kings.”

The Brand Keys Sports Fan Loyalty Index was "designed to help professional sports team marketers identify the key drivers of fan loyalty in their home and national markets by identifying emotional aspects surrounding the team that require strategic brand coaching."

Brand Keys said it assesses all of the teams in the league, interviewing 250 self-classified basketball fans from each of the 30 NBA teams’ immediate metropolitan areas.

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