Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nationwide: NFL Peyton See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul112017

NBA Gatorade League Campaign Mantra: 'We Don’t Go For Good. We Go For Great'

By Barry Janoff

July 12, 2017: The newly minted NBA G League — rebranded from the Developmental League via a multi-year deal with Gatorade — is breaking the first marketing campaign in its 16-year history.

The multi-media effort, under the umbrella theme, "We Don’t Go For Good. We Go For Great," is anchored by a TV spot; with support from Internet (including Bleacher Report, NBA.com and NBAGLeague.com), social media, in-arena activation and player-themed platforms.

According to the NBA, the campaign will count down to the G League’s 2017-18 season, scheduled to begin Nov. 3 with a record 26 teams.

The 30-second spot breaks tonight during NBA TV’s coverage of the MGM Resorts International NBA Summer League 2017 in Las Vegas. It will also run duing MGM Resorts International NBA Summer League games on ESPN.

The campaign features former NBA All-Star and 2016-17 NBA G League Coach of the Year Jerry Stackhouse of the reigning champion Raptors 905.

According to the NBA, it will "spotlight the grit and determination that players need to distinguish themselves in the NBA G League and fulfill their NBA dreams."

The campaign was produced by NBA Entertainment.

The NBA said the G League would debut on-court uniforms and "collaborate with the Gatorade Sports Science Institute on programs to enhance player sports performance and recovery."

According to Malcolm Turner, NBA G League president, "This is a pivotal moment for the NBA G League.

"The league is experiencing unprecedented success both on and off the court, and our partnership with Gatorade is helping to drive momentum and create exciting opportunities for innovation, sports performance and player development," said Turner.

Gatorade was a founding partner of the league, dating back to the inaugural 2001-02 season, which debuted with eight teams as the NBA Developmental (D) League.

The Gatorade League comes with a rebooted Web site, enhanced merchandise offerings and online store and  26 teams that are all owned or operated by an NBA club.

Support also includes an updated NBA G League app, redesigned social media accounts on Twitter, Facebook, Instagram and Snapchat; and a new official handle (@nbagleague) and hash tag (#NBAGLeague).

Since December, six NBA teams have unveiled G League ownership deals: the Atlanta Hawks (Erie BayHawks), Los Angeles Clippers (Agua Caliente Clippers of Ontario, Calif. ), Memphis Grizzlies (Memphis Hustle, located in Southaven, Miss.), Milwaukee Bucks (Wisconsin Herd, Oshkosh, Wisc.), Minnesota Timberwolves (Iowa Energy) and the Orlando Magic (Lakeland Magic).

In addition, the Washington Wizards have acquired the right to own and operate an NBA G League team, which will debut for the 2018-19 season, is scheduled to play at the Wizards’ new facility in Ward 8 in Washington, D.C.

According to the new G League spot, "In this league, we’re not okay with strong. We go stronger. We don’t settle for fast. We go faster. We don’t want next. We want next level. We don’t go for good. We go for great."

NBA Officially Unveils G League With New Attitude, Marketing, Merchandise

Back to Home Page