Top
QUICK HITS

• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot
FanDuel CEO Nigel Eccles who co-founded the company in 2009 'stepping down to focus on his next venture' Former CFO Matt King named new CEO.
• Manchester United and Melitta have signed multi-year partnership naming the brand the club’s first official coffee partner.
• 2017 Monster Energy Nascar Cup Series Championship Results: 1. Martin Truex Jr. (5040 points), 2. Kyle Busch (5035 points), 3. Kevin Harvick (5033 points). 4. Brad Keselowski (5030 points).

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Beatles: Christmas Heisman House Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul112017

NBA Gatorade League Campaign Mantra: 'We Don’t Go For Good. We Go For Great'

By Barry Janoff

July 12, 2017: The newly minted NBA G League — rebranded from the Developmental League via a multi-year deal with Gatorade — is breaking the first marketing campaign in its 16-year history.

The multi-media effort, under the umbrella theme, "We Don’t Go For Good. We Go For Great," is anchored by a TV spot; with support from Internet (including Bleacher Report, NBA.com and NBAGLeague.com), social media, in-arena activation and player-themed platforms.

According to the NBA, the campaign will count down to the G League’s 2017-18 season, scheduled to begin Nov. 3 with a record 26 teams.

The 30-second spot breaks tonight during NBA TV’s coverage of the MGM Resorts International NBA Summer League 2017 in Las Vegas. It will also run duing MGM Resorts International NBA Summer League games on ESPN.

The campaign features former NBA All-Star and 2016-17 NBA G League Coach of the Year Jerry Stackhouse of the reigning champion Raptors 905.

According to the NBA, it will "spotlight the grit and determination that players need to distinguish themselves in the NBA G League and fulfill their NBA dreams."

The campaign was produced by NBA Entertainment.

The NBA said the G League would debut on-court uniforms and "collaborate with the Gatorade Sports Science Institute on programs to enhance player sports performance and recovery."

According to Malcolm Turner, NBA G League president, "This is a pivotal moment for the NBA G League.

"The league is experiencing unprecedented success both on and off the court, and our partnership with Gatorade is helping to drive momentum and create exciting opportunities for innovation, sports performance and player development," said Turner.

Gatorade was a founding partner of the league, dating back to the inaugural 2001-02 season, which debuted with eight teams as the NBA Developmental (D) League.

The Gatorade League comes with a rebooted Web site, enhanced merchandise offerings and online store and  26 teams that are all owned or operated by an NBA club.

Support also includes an updated NBA G League app, redesigned social media accounts on Twitter, Facebook, Instagram and Snapchat; and a new official handle (@nbagleague) and hash tag (#NBAGLeague).

Since December, six NBA teams have unveiled G League ownership deals: the Atlanta Hawks (Erie BayHawks), Los Angeles Clippers (Agua Caliente Clippers of Ontario, Calif. ), Memphis Grizzlies (Memphis Hustle, located in Southaven, Miss.), Milwaukee Bucks (Wisconsin Herd, Oshkosh, Wisc.), Minnesota Timberwolves (Iowa Energy) and the Orlando Magic (Lakeland Magic).

In addition, the Washington Wizards have acquired the right to own and operate an NBA G League team, which will debut for the 2018-19 season, is scheduled to play at the Wizards’ new facility in Ward 8 in Washington, D.C.

According to the new G League spot, "In this league, we’re not okay with strong. We go stronger. We don’t settle for fast. We go faster. We don’t want next. We want next level. We don’t go for good. We go for great."

NBA Officially Unveils G League With New Attitude, Marketing, Merchandise

Back to Home Page