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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul112017

NBA Gatorade League Campaign Mantra: 'We Don’t Go For Good. We Go For Great'

By Barry Janoff

July 12, 2017: The newly minted NBA G League — rebranded from the Developmental League via a multi-year deal with Gatorade — is breaking the first marketing campaign in its 16-year history.

The multi-media effort, under the umbrella theme, "We Don’t Go For Good. We Go For Great," is anchored by a TV spot; with support from Internet (including Bleacher Report, NBA.com and NBAGLeague.com), social media, in-arena activation and player-themed platforms.

According to the NBA, the campaign will count down to the G League’s 2017-18 season, scheduled to begin Nov. 3 with a record 26 teams.

The 30-second spot breaks tonight during NBA TV’s coverage of the MGM Resorts International NBA Summer League 2017 in Las Vegas. It will also run duing MGM Resorts International NBA Summer League games on ESPN.

The campaign features former NBA All-Star and 2016-17 NBA G League Coach of the Year Jerry Stackhouse of the reigning champion Raptors 905.

According to the NBA, it will "spotlight the grit and determination that players need to distinguish themselves in the NBA G League and fulfill their NBA dreams."

The campaign was produced by NBA Entertainment.

The NBA said the G League would debut on-court uniforms and "collaborate with the Gatorade Sports Science Institute on programs to enhance player sports performance and recovery."

According to Malcolm Turner, NBA G League president, "This is a pivotal moment for the NBA G League.

"The league is experiencing unprecedented success both on and off the court, and our partnership with Gatorade is helping to drive momentum and create exciting opportunities for innovation, sports performance and player development," said Turner.

Gatorade was a founding partner of the league, dating back to the inaugural 2001-02 season, which debuted with eight teams as the NBA Developmental (D) League.

The Gatorade League comes with a rebooted Web site, enhanced merchandise offerings and online store and  26 teams that are all owned or operated by an NBA club.

Support also includes an updated NBA G League app, redesigned social media accounts on Twitter, Facebook, Instagram and Snapchat; and a new official handle (@nbagleague) and hash tag (#NBAGLeague).

Since December, six NBA teams have unveiled G League ownership deals: the Atlanta Hawks (Erie BayHawks), Los Angeles Clippers (Agua Caliente Clippers of Ontario, Calif. ), Memphis Grizzlies (Memphis Hustle, located in Southaven, Miss.), Milwaukee Bucks (Wisconsin Herd, Oshkosh, Wisc.), Minnesota Timberwolves (Iowa Energy) and the Orlando Magic (Lakeland Magic).

In addition, the Washington Wizards have acquired the right to own and operate an NBA G League team, which will debut for the 2018-19 season, is scheduled to play at the Wizards’ new facility in Ward 8 in Washington, D.C.

According to the new G League spot, "In this league, we’re not okay with strong. We go stronger. We don’t settle for fast. We go faster. We don’t want next. We want next level. We don’t go for good. We go for great."

NBA Officially Unveils G League With New Attitude, Marketing, Merchandise

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