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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov082012

National Bollywood Association: Sony Six Takes NBA Live To Fans In India

By Barry Janoff

November 8, 2012: The NBA, which has been on a global march to bring its version of hoops to the world, has made a significant expansion to its presence in India.

The league said it has signed a new multi-year TV deal with Multi Screen Media India, a division of Sony Pictures Entertainment, that makes its MSM's Sony Six sports channel the NBA’s exclusive broadcast partner in India.

The NBA and MSM have been aligned since the 2010-11 NBA season when they signed a non-exclusive deal, but this new pact "represents a substantial expansion" of that partnership, according to the league. Financial details were not disclosed.

The enhanced alliance includes live NBA games, original and customized programming and a focus on "engaging Indian youth by bringing together talent from the NBA, Sony Entertainment and Bollywood."

The NBA and MSM said they would also create "host grassroots basketball events on the ground."

The NBA has a dedicated Web site and YouTube and Facebook destinations for fans in India among other activations within the nation. Fans are able to purchase authentic NBA jerseys and gear at more than 200 of adidas' nearly 1,000 stores located throughout the nation.

A promo spot airing on Sony Six proclaims that the NBA is "the biggest basketball league in the world." As game-action shots of Kobe Bryant, LeBron James, Carmelo Anthony, Kevin Durant and other stars flash by, a voiceover touts "the arrival of the titans, the finest basketball stars, the cheering fans, the unbreakable team spirit, 30 teams, one of the world's most popular sports . . . It's here. The spectacle of NBA."

Sony Six plans to air live NBA games each week on Thursday, Friday and Sunday (with replays in prime-time). The Sunday game will be the “Game of the Week” featuring an NBA match-up airing that day nationally in the U.S.

The first games air this weekend, including the Portland Trail Blazers-Los Angeles Clippers, Boston Celtics-Philadelphia 76ers and Memphis Grizzlies-Miami Heat.

In all, fans in India will have access to 72 NBA regular season games, up to 18 NBA playoff games, the Eastern and Western Conference Finals, the NBA Finals and NBA All-Star events including the All-Star Game, All-Star Saturday Night and the Rising Stars competition.  

“We are thrilled to associate with the NBA as its exclusive broadcast partner in India,” Man Jit Singh, CEO for Multi Screen Media, said in a statement. “The NBA is the largest professional basketball league in the world and we at Sony Six plan to tap into the youth segment that already has a passion and love for the game and grow new fans. Our channels’ focus on India’s youth fits very well with the audience that wants to watch basketball."

According to Matt Brabants, svp for MSM's International Media Distribution, “Sony Six has a great track record of engaging Indian youth through sports and entertainment which makes them an ideal partner to bring high-quality NBA broadcasts to our fans. Through live games, increased local programming and comprehensive league recaps we will deliver more ways for fans in India to experience the NBA than ever before.”

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