• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.


Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics




Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles


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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

ESPN Calls On Jack Black, Johnny Depp, LeBron James To Unveil NBA In 3D

By Barry Janoff, Executive Editor

The 3D trailer for the fourth installment in the 'Pirates' franchise will break during ESPN's first NBA 3D telecast.December 15, 2010: ESPN is counting on some heavy hitters, including LeBron James, Jack Black, Lamar Odom, Johnny Depp and a cast of minions, to get more viewers and marketers excited about its six-month old ESPN 3D.

On Dec. 17, ESPN 3D  will air its first NBA game when the Miami Heat and its three stars — James, Dwyane Wade and Chris Bosh — visit the New York Knicks and Amar'e Stoudemire at Madison Square Garden. During the telecast, ESPN 3D will unveil the world premiere of the 3D trailer for Walt Disney Pictures Pirates of the Caribbean: On Stranger Tides starring Depp as Capt. Jack Sparrow. The fourth installment in the Pirates franchise, but the first available in 3D,  is scheduled to hit theaters next May. ESPN is a division of Disney Co.

During the Miami-New York game, ESPN 3D will also air 3D spots from Universal for the DVD release of its animated hit, Despicable Me with the voice of Steve Carell and his minion followers; Philips will run a 3D commercial for its Norelco 3D razor; Sony, an official sponsor of ESPN 3D; and ESPN will run its own 3D promotion.
ESPN also this week broke marketing for the five-game NBA slate it will air with sibling ABC on Dec. 25, beginning with a game on ESPN 3D with the Chicago Bulls visiting the Knicks. ABC is getting a pair of highly anticipated games — the Boston Celtics at the Orlando Magic and the Heat visiting the Los Angeles Lakers — and ESPN will get two more games that evening: the Denver Nuggets at the Oklahoma City Thunder and the Portland Trail Blazers visiting the Golden State Warriors.

Jack Black is a big man among smaller NBA stars in ESPN promo.A promo spot featuring Jack Black supports the Dec. 25 double-header on ABC as well as his upcoming movie, Gulliver's Travels, which also is scheduled to hit theaters on Dec. 25. In the spot, Black is overseeing the "Christmas Day NBA World Tiny Player Championship," which features miniature figures of such players as LeBron James, Dwyane Wade, Dwight Howard, Kobe Bryant, Paul Pierce and Lamar Odom. Black provides his own commentary as he moves the figures around on a basketball court at Gulliver's Arena.

"LeBron alley-oops to Wade," who slams home a dunk thanks to Black's manipulations. Then he moves to the Howard figure, offering, "Dwight Howard . . .  fight the 'powered,'" as the Orlando Magic center dunks the ball. Next it's "Kobe going one-on-one with Pierce . . .  dishes to Larmar Odom . . . Now you're wide open [Lamar] . . . Shoot it!"

However, rather than shoot, the Odom figure comes to life. "Dude, you're dreaming," he says looking up at Black. "Don't argue. Just shoot it," Black yells back. "Wake up," Odom shouts. "Wait," replies Black. "You mean I'm literally dreaming?" Black wakes up, but he is tied down after having been captured by the Lilliputians in a scene from Gulliver's Travels.

Black gets some back talk from Lamar Odom at Gulliver's Arena.As Black shouts in disbelief, a voiceover chimes in: "Watch the NBA on Christmas Day and see Gulliver's Travels on Christmas Day [in 3D]."

ESPN 3D network launched in June during the FIFA World Cup. The network has 11 NBA games on its 3D schedule during the regular season and will air several playoff games. ESPN 3D’s upcoming telecasts also are scheduled to include the Tostitos Fiesta Bowl on Jan. 1, the BCS National Championship Game on Jan. 10, Winter X Games beginning on Jan. 27 and college basketball's Big East Tournament in March.

A study released in November from ESPN Research + Analytics found that viewers who participated in tests had better recall of ads in 3D than the same ads in standard 2D and that purchase intent increased from 49% after seeing a 2D ad to 83% when the same ad was shown in 3D.

Ads, Content Seen Boosting ESPN 3D

ESPN Taking 3D To A New Sports Dimension

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