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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Oct012018

NBA Plays China Games With Vivo, Nike, Full Roster Of Marketing Partners

By Barry Janoff

October 1, 2018:
When the Dallas Mavericks and Philadelphia 76ers face off in a pair of pre-season games in China over the next week, they will have plenty of marketing support.

Vivo, the official smartphone of NBA China, has signed a multi-year extension of their partnership, naming it the presenting partner of the NBA China Games through 2020.

In addition, more than a dozen other brands have attached themselves to the two-game series and related events, including Beats by Dr. Dre, Chivas, Clear, Ctrip, Dongfeng Nissan, ExxonMobil, Gatorade, Harbin Beer, Linglong Tire, Master Kong, Mengniu, Mission Hills, Nike, SAP, Tissot and X Financial.

Support will including multi-media marketing as well as fan activation during the week and through the games themselves, with participation from such current and former NBA stars as Joel Embiid of the Sixers, Ray Allen and Dikembe Mutombo.

Vivo has been a partner of NBA China since 2016.

“This year’s NBA China Games will bring together exciting new and longstanding partners who will be activating in unique ways to create memorable NBA experiences for our passionate fans in Shanghai and Shenzhen,” Derek Chang, NBA China CEO, said via the league.

The Mavericks and 76ers will both play in China for the first time when they meet on Oct. 5 in Shanghai’s Mercedes-Benz Arena, followed by a rematch on Oct. 8 in the Shenzhen Universiade Center.

NBA Fan Day presented by Dongfeng Nissan will be held on Oct. 4 in the Oriental Sports Center in Shanghai.

The games will be available in more than 200 countries and territories on TV, digital and social media.

Among the activation:

• Vivo will conduct a three-point shooting contest and host a concourse booth featuring its new X23 mobile phone.

• Chivas Regal will be presenting partner of the NBA China Games Welcome Reception and Party Chivas, hosting NBA legend appearances and meet-and-greets with fans in both cities.
 
• Ctrip will provide fans in China with extensive NBA-themed travel products and services.

• Dongfeng Nissan will present NBA Fan Day and is a partner of the NBA Cares basketball clinic in Shanghai and NBA Cares legacy project in Shenzhen.

• ExxonMobil will host an interactive augmented reality booth and photo area inside the arenas in Shanghai and Shenzhen.

• The “Gatorade Dream Court” shooting contest will invite past “Shoot for a Million” winners to square off in a half-court shooting challenge.  Each contestant will represent a basketball court that needs to be refurbished, with the winning court receiving a donation from Gatorade for the refurbishment.

• Harbin Beer will launch an online NBA China Games-themed video challenge, providing fans the opportunity to win an NBA China Games trip.

• Linglong Tire will host an interactive booth at the Shanghai game to display its products and engage fans with interactive experiences.

• Master Kong has launched 700,000 special bottles featuring team mascots, will host interactive games and will have endorser Joel Embiid speak to fans at a Master Kong charity event in Shanghai.

• Mengniu will launch its “Born for Greatness Shooting Star” campaign during NBA China Games to connect with consumers through online and offline activations.

An NBA Exhibit and Retail Store will be located in the middle of “Mission Hills Centerville” and will feature interactive exhibits, NBA memorabilia and merchandise, and other unique fan experiences.

• Nike will present the “Dare to Become” skills challenge during the NBA China Games, inviting participants to compete against each other to test their ball-handling, passing and scoring ability. Nike athletes have been invited to Nike’s NBA China Games activations.

• SAP and NBA Hall of Fame member Ray Allen will host an “Intelligent AI Coach” interactive booth for fans at the game in Shanghai.

• Tissot will host a basketball clinic in Shanghai.

• X Financial will host an event with NBA global ambassador Dikembe Mutombo in Shenzhen ahead of the game on Oct. 8.

According to NBA commissioner Adam Silver, “These games will not only bring the excitement of NBA action directly to our passionate Chinese fans, but also provide our teams and players an opportunity to experience the rich culture and history of the country.

“The Mavericks and 76ers, both playing in China for the first time, will be able to encounter firsthand the incredible support of our Chinese fans and bond with one another through projects and events in the local community.”

Following the NBA China Games 2018, the NBA’s 25th and 26th games in China, 17 NBA teams will have participated since 2004, in Beijing, Guangzhou, Macao, Shanghai, Shenzhen and Taipei.

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