Top
NEWS REAL

• Universal Casting in Miami has been looking for people to fill three roles for what was called a “major commercial” with Serena Williams: Serena at 7-13 years old, 15-19 and 22-27. “Those auditioning must be proficient tennis players and must look like Serena.”   

• NFL Network’s Good Morning Football is in London for six days starting today (Monday, Oct. 22) leading up to the Philadelphia Eagles vs. Jacksonville Jaguars game in Wembley Stadium on Sunday (Oct. 28). Good Morning Football will air Monday-Friday (7 AM ET) from Westminster Live Studios. 

• Charles Wang, 74, businessman and former owner of the New York Islanders (2000-16), passed away on Sunday morning. RIP.

• ESPN said it generated its best NBA opening week rating since 2014 on Saturday for LeBron James’ home-opener with the Los Angeles Lakers. The Lakers vs. Rockets game telecast, won by Houston, 124-115, drew a 2.5 metered market rating, also making it the highest-rated NBA regular season game on ESPN since the Warriors 73rd win game in April of 2016.

POLL POSITION
The Rock & Roll Hall of Fame nominees for the Class of 2019: • Def Leppard • Devo • Janet Jackson • John Prine • Kraftwerk • LLCoolJ * MC5 • Radiohead • Rage Against the Machine • Roxy Music * Stevie Nicks • The Cure • Todd Rundgren • Rufus & Chaka Khan • The Zombies VOTE HERE
KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)

BUY SELL

Weekend Box Office Oct. 12-14
1. Venom $35.7 M
2. A Star Is Born $28M
3. First Man $16.6M
4. Goosebumps 2 $16.2M
5. Smallfoot $9.3M
6. Night School $8M
7. Bad Times at the El Royale $7.2M
8. The House With A Clock In Its Walls $4M
9. The Hate U Give $1.8M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA: Beats By Dre LeBron See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct012018

NBA Plays China Games With Vivo, Nike, Full Roster Of Marketing Partners

By Barry Janoff

October 1, 2018:
When the Dallas Mavericks and Philadelphia 76ers face off in a pair of pre-season games in China over the next week, they will have plenty of marketing support.

Vivo, the official smartphone of NBA China, has signed a multi-year extension of their partnership, naming it the presenting partner of the NBA China Games through 2020.

In addition, more than a dozen other brands have attached themselves to the two-game series and related events, including Beats by Dr. Dre, Chivas, Clear, Ctrip, Dongfeng Nissan, ExxonMobil, Gatorade, Harbin Beer, Linglong Tire, Master Kong, Mengniu, Mission Hills, Nike, SAP, Tissot and X Financial.

Support will including multi-media marketing as well as fan activation during the week and through the games themselves, with participation from such current and former NBA stars as Joel Embiid of the Sixers, Ray Allen and Dikembe Mutombo.

Vivo has been a partner of NBA China since 2016.

“This year’s NBA China Games will bring together exciting new and longstanding partners who will be activating in unique ways to create memorable NBA experiences for our passionate fans in Shanghai and Shenzhen,” Derek Chang, NBA China CEO, said via the league.

The Mavericks and 76ers will both play in China for the first time when they meet on Oct. 5 in Shanghai’s Mercedes-Benz Arena, followed by a rematch on Oct. 8 in the Shenzhen Universiade Center.

NBA Fan Day presented by Dongfeng Nissan will be held on Oct. 4 in the Oriental Sports Center in Shanghai.

The games will be available in more than 200 countries and territories on TV, digital and social media.

Among the activation:

• Vivo will conduct a three-point shooting contest and host a concourse booth featuring its new X23 mobile phone.

• Chivas Regal will be presenting partner of the NBA China Games Welcome Reception and Party Chivas, hosting NBA legend appearances and meet-and-greets with fans in both cities.
 
• Ctrip will provide fans in China with extensive NBA-themed travel products and services.

• Dongfeng Nissan will present NBA Fan Day and is a partner of the NBA Cares basketball clinic in Shanghai and NBA Cares legacy project in Shenzhen.

• ExxonMobil will host an interactive augmented reality booth and photo area inside the arenas in Shanghai and Shenzhen.

• The “Gatorade Dream Court” shooting contest will invite past “Shoot for a Million” winners to square off in a half-court shooting challenge.  Each contestant will represent a basketball court that needs to be refurbished, with the winning court receiving a donation from Gatorade for the refurbishment.

• Harbin Beer will launch an online NBA China Games-themed video challenge, providing fans the opportunity to win an NBA China Games trip.

• Linglong Tire will host an interactive booth at the Shanghai game to display its products and engage fans with interactive experiences.

• Master Kong has launched 700,000 special bottles featuring team mascots, will host interactive games and will have endorser Joel Embiid speak to fans at a Master Kong charity event in Shanghai.

• Mengniu will launch its “Born for Greatness Shooting Star” campaign during NBA China Games to connect with consumers through online and offline activations.

An NBA Exhibit and Retail Store will be located in the middle of “Mission Hills Centerville” and will feature interactive exhibits, NBA memorabilia and merchandise, and other unique fan experiences.

• Nike will present the “Dare to Become” skills challenge during the NBA China Games, inviting participants to compete against each other to test their ball-handling, passing and scoring ability. Nike athletes have been invited to Nike’s NBA China Games activations.

• SAP and NBA Hall of Fame member Ray Allen will host an “Intelligent AI Coach” interactive booth for fans at the game in Shanghai.

• Tissot will host a basketball clinic in Shanghai.

• X Financial will host an event with NBA global ambassador Dikembe Mutombo in Shenzhen ahead of the game on Oct. 8.

According to NBA commissioner Adam Silver, “These games will not only bring the excitement of NBA action directly to our passionate Chinese fans, but also provide our teams and players an opportunity to experience the rich culture and history of the country.

“The Mavericks and 76ers, both playing in China for the first time, will be able to encounter firsthand the incredible support of our Chinese fans and bond with one another through projects and events in the local community.”

Following the NBA China Games 2018, the NBA’s 25th and 26th games in China, 17 NBA teams will have participated since 2004, in Beijing, Guangzhou, Macao, Shanghai, Shenzhen and Taipei.

Back to Home Page