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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec182015

What To Gift NBA Fan Who Has It All: Argyle Sock Monkey, Yoga Mat, Fanny Pack

By Barry Janoff

December 18, 2015: According to StoreNBA.com, the top-selling items with a week to go until Christmas include Stephen Curry, LeBron James and Derrick Rose jerseys; Chicago Bulls, Brooklyn Nets and Golden State Warriors hats; and almost any item associated with Kobe Bryant.

But there also is a bevy of unorthodox products available for gifting and re-gifting — including NBA-themed balloons, yoga mats and even Argyle Sock Monkeys — which take center stage in a humorous campaign breaking today across NBA broadcast partners and digital outlets.

A lead 30-second spot, “Stars from Stars,” features tongue-in-cheek reviews from a group of NBA players, who each give their opinion — five stars is the rule rather than the exception — on an eclectic array of goodies that the NBA would like to see fans and consumers buy and share.

Among them, John Wall (Washington Wizards) reviews the Yoga Mat and 16 oz. Tumblers, Jimmy Butler (Chicago Bulls) gives his opinion on Argyle Sock Monkeys, Zach LaVine and Andrew Wiggins (Minnesota Timberwolves) tout NBA Balloons, Jimmy Butler (Chicago Bulls) reviews Fanny Packs and Damian Lillard (Portland Trail Blazers) assesses BBQ Sets and Plush Dolls.

None of the players reviews NBA Ugly Sweaters, Team USA Gear or Michael Jordan Throwback and Classic Jerseys, all of which already are on the "Hot List" at Store.NBA.com.

"I'm always asked, 'Why do you have a Chicago Bulls Argyle Sock Monkey?'" says Butler as he cuddles the $29.99 product and the words "Cuddly," "Soft" and Dapper" appear on the screen. "And I always say, 'Why don't you have one?!'"

Wall is in the Wizards locker room sitting on a Yoga Mat ($39.99). "Mediation is about thinking of nothing," he thinks via voiceover as text describes the product: "Non-Slip Surface," "Ultra-Think Foam" and "Embroidered."

Lillard is seen playing with a mini Plush Doll version of himself ($19.99) and teammates LaVine and Wiggins are in a room playing with Minnesota Timberwolves Balloons (Three-Pack for $9.99)

A voiceover offers, "For all the basics and so much more," with text, "NBAStore.com: One Store, Every Team." (See the full spot here.)

In one 15-second breakout spot, Wall says "Victory!" as he drinks from a 16 oz. Wizards "Tumbler" ($18.99), which comes with the disclaimer, "Tumbler Doesn't Guarantee Victory."

In another 15-second spot, Lillard is sitting in front of an indoor fireplace preparing to "BBQ." "Have you ever asked yourself what life would be like as a vegetarian? Portland BBQ Set $51.99, chef's hat included) has the answer: Hungry," he says as he sniffs a cooked steak.

And in "Fanny Pack," Butler reveals for the first time what he keeps in his Bulls Fanny Pack: Another Fanny Pack ($24.99).
 
In addition to network and broadcast airing, the spots will get splashed across such social media outlets as YouTube, Facebook, Twitter, Instagram and Tumblr.

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