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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Feb072011

Comic Relief: Selling Super Heroes Growing Business For NBA With Marvel Deal

By Barry Janoff, Executive Editor

The Hulk wears Boston Celtics green on a T-shirt that is part of the NBA-Marvel line.February 7, 2011: Many of the characters from the universe of Marvel Entertainment are currently enjoying fame and fortune, not just with traditionally young comic book readers, but also among a broad consumer demographic via Hollywood and Broadway.

In an effort to tap into this lucrative pop culture adoration, Walt Disney division Marvel Entertainment and the NBA are unveiling a merchandising project starring some of Marvel's legendary super heroes.

The initiative will be anchored by co-branded apparel, accessories and sporting goods, as well as artwork that incorporates NBA team colors and logos depicting such Marvel characters as The Hulk wearing a Boston Celtics uniform, Spider-Man balling for the New York Knicks and a cast of heroes — Wolverine, Captain America and Thor among them — on a fast-break for the Los Angeles Lakers.

This is the second project between the NBA and Marvel this season. In October, a series of comic book covers for ESPN the Magazine re-imagined NBA stars as inspired by Marvel super heroes.

According to Vicky Picca, svp-licensing and business affairs, NBA Global Merchandising, "The NBA is filled with highlights as amazing as the feats of Marvel's storied characters. Given the awe-inspiring attributes of our brands, the combination of our teams and premier Marvel characters is a perfect fit."

A galaxy of Marvel heros appear in this version of a T-shirt for the Los Angeles Lakers.The NBA has not been alone is using Marvel super heroes to reach consumers. This season, the NHL launched The Guardian Project with Stan Lee, the former president and chairman of Marvel who was a driving force behind the creation of Spider-Man, Iron Man, Hulk, The Fantastic Four and others. The Guardian Project features players-turned-super heroes from each of the NHL's 30 teams and includes multi-media support and merchandise.

Marvel characters have become staples of entertainment beyond comic book pages. Spider-Man: Turn Off The Dark is currently in previews on Broadway, and a fourth Spider-Man movie is in production. Captain America is scheduled to hit movie theaters on July 22. Iron Man 2 was released this past May, and the third Iron Man movie is scheduled for release in May 2013.

Among the other Marvel heroes getting film treatment this year are Thor and X-Men: First Class (the third film in that franchise). Other comic book heroes set for the big screen in 2011 are the already released The Green Hornet and Green Lantern. Also planned for 2012 are such movies as The Avengers and Wolverine 2 (both from Marvel) and the next movies in both the Batman and Superman series (both from DC Comics).

"Given the awe-inspiring attributes of our brands, the combination of our teams and premier Marvel characters is a perfect fit."

The NBA-Marvel collection will be unveiled in several key venues designed to reflect each home team. Among them, the Team L.A. Store at Staples Center will carry Los Angeles Lakers NBA-Marvel co-branded merchandise, timed to debut just prior to the NBA All-Star Game being player there on Feb. 20. Sporting goods retailer Modell’s and Madison Square Garden will launch the New York Knicks collection.

Products from the remaining teams will then be made available in other national and regional sporting goods retailers, specialty stores, additional NBA arena stores and mid-tier channels sports apparel departments.

Dwight Howard is Wolverine as part of the NBA-Marvel ESPN cover collection earlier this season.According to the NBA, the initial collection will include T-shirts and sweatshirts by C-Life and headwear by New Era. It will then expand into other key categories, including sporting goods and novelty items.

"We are excited to launch this partnership with the NBA, whose fan base and retail distribution channels provide a great opportunity to expand the reach and exposure of our brands," Paul Gitter, president of consumer products for North America, Marvel Entertainment, said in a statement.

Among the NBA stars who were part of the Marvel-ESPN the Magazine project were Kobe Bryant of the Lakers as Iron Man; Dwight Howard of the Orlando Magic as Wolverine; John Wall of the Washington Wizards as Firestarter; The Fantastic Five (one hero better than The Fantastic Four) with Celtics' players Ray Allen, Rajon Rando, Shaquille O'Neal, Paul Pierce and Kevin Garnett; and the Miami Heat's LeBron James, Dwyane Wade and Chris Boss as multiple versions of Captain America.

Howard and O'Neal also have both embraced the nickname "Superman," the iconic super hero from Marvel rival DC Comics. 

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