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POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Entries in Paul Pierce (1)

Monday
Jan252010

Boston Celtics' Paul Pierce Shoots To Score With Switch2Health

January 25, 2010: Paul Pierce, captain of the NBA's Boston Celtics, has formed an alliance with Switch2Health Corp. to help promote health and wellness among adults and kids. Pierce will take an equity stake in the venture, serve on the board, advise the company on healthy lifestyle programs for children and actively promote the S2H brand through his own Truth on Health Initiative and FitClub34 from Harvard Pilgrim.

Switch2Health’s signature product is the S2H Replay (MSRP $19.95), a wrist-worn device that allows users to monitor various aspects of physical activity. For every 60 minutes of physical activity, the device generates a reward code that can be entered at S2H.com for points, which Switch2Health said could be put toward discounts, product offers, goods and services from a variety of well known local and national brands. S2H said it has worked with the NFL's Play60, The Harlem Globetrotters and State Farm.

Pierce's Truth on Health Initiative and FitClub34 from Harvard Pilgrim is an online destination that offers rewards to members who are committed to an active lifestyle, including tickets to Celtics'  home games. It also provides information on food, exercising and other health-related categories.

“I didn’t always have the access, information or guidance to make the correct decisions about eating well and exercising,” Pierce said in a statement. “I realize now how important staying active and eating healthy has been to my success. What I love about Switch2Health is that it offers the tools, resources and information necessary to make healthy choices while also making it fun by providing great rewards to kids who are truly committed to their own health and fitness."

Pierce's other marketing partners include Nike, Spalding, PowerAde, USI Insurance Solutions, Steiner Sports Memorabilia and Cisco's Flip.

”We are excited to have an athlete of Paul Pierce’s caliber join our team in one of our generation’s most significant challenges: the effort to curb sedentary lifestyles among our youth in the prevention of childhood obesity,” Seth Tropper, president and CEO of Switch2Health, North Brunswick, NJ, said in a statement. “Paul’s broad appeal will be a huge asset as we carry our message to our nation’s youth and their families.”

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