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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Mar292013

It's Not Complicated: AT&T Replaces Kids With NBA Icons For March Madness

By Barry Janoff

March 29, 2013: AT&T is revamping its think tank group of young kids with NBA icons Earvin 'Magic' Johnson, Larry Bird, Kareem Abdul-Jabbar and Bill Russell in the new round of "It's Not Complicated" ads.

The spots will break over the weekend during the Elite Eight round of the NCAA Div. I Men's Basketball Tournament, airing on CBS and TBS.

The campaign, which broke last year, features a series of first grade kids sitting around a classroom table and "spontaneously" answering questions from an adult moderator relating to AT&T's 4G network, such as, "Is being able to do two things better than one" and "Would you rather go big or go home?"

AT&T is a corporate partner of the NCAA, which made the basketball tie-in organic. AT&T went with the four NBA legends because "these four former players know, first-hand, the value of being bigger and faster — just like AT&T’s wireless network."

They also know March Madness. Johnson was on the 1979 Michigan State team that defeated Bird's Indiana State squad for the NCAA title; Abdul-Jabbar (then known as Lew Alcindor) was a member of three UCLA championship squads (1967-68-69); and Russell led the University of San Francisco to titles in 1955-56.

AT&T broke an "It's Not Complicated" spot during March Madness with a hoops theme, in which the kids were asked, "In basketball, is doing two things at the same time better than doing one thing?" The kids yell, "Yes!!" When asked for an example, they come up with a "pickle roll" (pick-and-roll), in which you "kick the pickle and it splatters all over the other person."

In "Slow Break," the four NBA Hall of Famers are asked, "In basketball, is it better to be faster or slower?" In unison, they reply, "Faster."

"A quick team creates more scoring opportunities," explains Abdul-Jabbar.

"Well," replies the moderator, "they don't call it a 'slow break.'"

Smiles Magic, "In Larry's case, maybe they do," referring to Bird's infamous lack of speed during his playing days.

When the other guys laugh, Bird moans, "It's like I don't have feelings," which inspires the moderator to give him a hug." (See the full spot here.)

In "Up Top," the moderator asks, "In basketball, is it better to be bigger or smaller?" The four guys respond, "Bigger." "Like us," adds Magic. The moderator, who is about a foot shorter than anyone else at the table, offers, "Uh, yeah, like us." Then he says, "Up top," offering to give a high-five. The problem: He has to stand tall to reach the extended hands of the hoop stars even as they remain seated. (See the full spot here.)

Both spots end with a voiceover stating, "It's not complicated. Bigger is better. And AT&T has the nation's largest 4G network."  Lead agency is BBDO, NY.

AT&T has been supporting the 2013 version of March Madness with TV, social media, a mobile app and on-site activation. The company will have a major presence during Final Four weekend in Atlanta, including the AT&T Block Party, the AT&T Fan Zone and title sponsorship of Conan State University, founded by TBS' Conan O'Brien.

AT&T will also have significant presence during the women's Final Four in New Orleans.

This season's March Madness tournament is averaging 9 million viewers, the highest since the 10.3 million in 1993, according to CBS and Turner Sports.

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