• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.


Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics




Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles


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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

NBA Building Retail Alliance With adidas, Champs Sports

February 22, 2010: In an effort to expand its retail presence nationwide and make its official league gear available to more fans, the NBA is teaming with adidas this month to unveil the Official NBA Shop at Champs Sports. The store-within-a-store concept will debut in 69 Champs Sports stores in February and will be in the remaining 486 Champs Sports stores nationwide by the start of the 2010-11 NBA season.

The NBA currently drives the majority of retail customers to and The NBA Store in New York.

The rollout of the NBA Shop will begin at Champs Sports stores in Boston, Chicago, Cleveland, Dallas, Houston, Los Angeles, Miami, Orlando, Portland and San Antonio. Additional shops will open in NBA playoff markets by May 1. The NBA and adidas said they would feature the NBA Shop at Champs Sports in "key marketing programs and promotions this spring with player appearances, social media promotions and the creation of unique fan experiences centered around key fashion collections." 

Separately, the NBA said it has signed a deal that names Papa John's as presenting sponsor of its Developmental League games on Versus for the remainder of the regular season. Financial terms were not disclosed.

The NBA Shop at Champs Sports will be a dedicated retail space featuring a wide assortment of adidas NBA performance and lifestyle apparel, including on-court products, fashion collections, and exclusive adidas NBA apparel and accessories year round. Adidas is the league’s official uniform and apparel provider. Many of Champs Sports locations are within malls.

"The launch of the Official NBA Shop further strengthens our positioning in the mall as the destination for any die-hard sports fan,”  Rob Brodersen, vp-marketing for Champs Sports, said in a statement. “We are very excited to unveil these shops in key markets this season leading up to a nationwide launch heading into the 2010-11 NBA season. The product assortment from adidas and the overall shop design will provide our consumers a terrific shopping experience within the mall."

The NBA Shop at Champs Sports will feature player imagery, a replica NBA backboard and a hardwood floor graphic to provide fans with the league’s authentic look and feel. Each shop will have a dedicated selection of local team products and an assortment of products representing some of the NBA’s most popular players. Items will include swingman jerseys, on-court shooting shirts, exclusive T-shirts, shorts, headwear, and track jackets. The NBA Shop at Champs Sports will also include exclusive NBA fashion collections from adidas.

According to  Lawrence Norman, adidas vp-global basketball, “As the official outfitter of the NBA, our unique partnership gives us an outstanding platform to develop innovative products that can improve athlete performance on-court, We’re excited to work with the NBA and Champs Sports to bring this product directly to NBA fans at a one-stop destination that provides authentic, fashionable gear for fans on and off the court.”

Regarding the NBA's deal with Papa John's, the pizza delivery service, which had a major presence during the Super Bowl as an official sponsor of the NFL, said it would use its presence in NBA D-League game telecasts to "bring 'Papa to the House' and emphasize its 'Better Ingredients. Better Pizza' brand image. The D-League regular season on Versus runs through April 3, prior to the D-League playoffs.

“John Schnatter founded our company 26 years ago by starting small and dreaming big, knowing that every quality ingredient was important,” Andrew Varga, CMO for Papa John’s International, said in a statement.  “We share in the big dreams for the NBA D-League, its players and its markets. Through Versus’ on-air telecasts we plan to bring ‘Papa’s In The House’ to this passionate sports community.”  

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