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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
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Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct192010

Kia Renews Marketing Deal With NBA, Enhances Position From Tip Off To Finals

October 18, 2010: Kia Motors, which has been the official automotive partner of the National Basketball Assn. since 2008, has signed a new deal with the league that includes an extended sponsorship role and a new marketing campaign. The renewed alliance coincides with Kia NBA Tip-Off ‘10 NBA to support the start of the 2010-11 season.

Financial terms of the multi-year deal were not disclosed.

This season, Kia's  2011 Optima has been designated as the "official vehicle of the NBA." In addition to returning as the league's official automotive partner, Kia Motors is now also the official automotive partner of NBA All-Star events, which will take place this February in Los Angeles, including title partner of the Kia NBA All-Star MVP award; and an official automotive partner of NBA Cares.

Kia said it would also increase its commitment to existing NBA platforms it has supported by moving up from presenting partner to title partner of Kia NBA Tip-Off and the Kia NBA Performance Awards. The latter includes Most Valuable Player, Most Improved Player, Sixth Man Award and Defensive Player of the Year, along with the Eastern and Western Conference Players of the Month.

At the time Kia joined as an NBA marketing partner, the league also had a deal with rival Toyota, which began in 2005 but subsequently expired last year and was not renewed.

Multi-media marketing will be anchored by two shows on ESPN and a new TV spot, "It's On." The first show aired on Oct. 17; the second is scheduled for Oct. 24. ESPN, sibling ABC and Turner Sports' TNT are the league's primary network media partners, in addition to NBA TV.

The TV spot does not veer much from traditional NBA marketing partners, interspersing shots of the new Optima with highlights from the 2009-10 season, including Kobe Bryant and the Los Angeles Lakers en route to the franchise's second consecutive NBA title. The second show on ESPN will be a preview of the upcoming season, including a look at the Miami Heat's new superstar duo of LeBron James and Chris Bosh, who joined returning All-Star Dwyane Wade on the roster; and the return of Yao Ming to the Houston Rockets from a season-long injury.

In addition, Kia said that throughout the partnership it would "continue to develop innovative programming, advertisements, sweepstakes, and activities during key points of the NBA season," such as the playoffs and finals.

"Our relationship with the NBA has significantly raised awareness and consideration for the Kia brand and exposed our exciting lineup of vehicles to basketball fans."

“Over the past three years our relationship with the NBA has significantly raised awareness and consideration for the Kia brand and exposed our exciting lineup of vehicles to basketball fans across the country, and we are pleased to not only return as the official automotive partner of the NBA but to expand our partnership to include new platforms such as NBA All-Star and NBA Cares,” Michael Sprague, vp-marketing and communications for Kia Motors America, said in a statement. “At Kia, we are true fans of the game, and we will continue to provide innovative and engaging programming and activities to help fuel our fellow basketball fans’ passion for the sport and the Kia brand.”

According to Mark Tatum NBA evp-global marketing partnerships, “As part of our expanded partnership, Kia will be deepening its commitment to the NBA and providing incredible opportunities to bring our fans closer to the game throughout the season."

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