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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct192010

Kia Renews Marketing Deal With NBA, Enhances Position From Tip Off To Finals

October 18, 2010: Kia Motors, which has been the official automotive partner of the National Basketball Assn. since 2008, has signed a new deal with the league that includes an extended sponsorship role and a new marketing campaign. The renewed alliance coincides with Kia NBA Tip-Off ‘10 NBA to support the start of the 2010-11 season.

Financial terms of the multi-year deal were not disclosed.

This season, Kia's  2011 Optima has been designated as the "official vehicle of the NBA." In addition to returning as the league's official automotive partner, Kia Motors is now also the official automotive partner of NBA All-Star events, which will take place this February in Los Angeles, including title partner of the Kia NBA All-Star MVP award; and an official automotive partner of NBA Cares.

Kia said it would also increase its commitment to existing NBA platforms it has supported by moving up from presenting partner to title partner of Kia NBA Tip-Off and the Kia NBA Performance Awards. The latter includes Most Valuable Player, Most Improved Player, Sixth Man Award and Defensive Player of the Year, along with the Eastern and Western Conference Players of the Month.

At the time Kia joined as an NBA marketing partner, the league also had a deal with rival Toyota, which began in 2005 but subsequently expired last year and was not renewed.

Multi-media marketing will be anchored by two shows on ESPN and a new TV spot, "It's On." The first show aired on Oct. 17; the second is scheduled for Oct. 24. ESPN, sibling ABC and Turner Sports' TNT are the league's primary network media partners, in addition to NBA TV.

The TV spot does not veer much from traditional NBA marketing partners, interspersing shots of the new Optima with highlights from the 2009-10 season, including Kobe Bryant and the Los Angeles Lakers en route to the franchise's second consecutive NBA title. The second show on ESPN will be a preview of the upcoming season, including a look at the Miami Heat's new superstar duo of LeBron James and Chris Bosh, who joined returning All-Star Dwyane Wade on the roster; and the return of Yao Ming to the Houston Rockets from a season-long injury.

In addition, Kia said that throughout the partnership it would "continue to develop innovative programming, advertisements, sweepstakes, and activities during key points of the NBA season," such as the playoffs and finals.

"Our relationship with the NBA has significantly raised awareness and consideration for the Kia brand and exposed our exciting lineup of vehicles to basketball fans."

“Over the past three years our relationship with the NBA has significantly raised awareness and consideration for the Kia brand and exposed our exciting lineup of vehicles to basketball fans across the country, and we are pleased to not only return as the official automotive partner of the NBA but to expand our partnership to include new platforms such as NBA All-Star and NBA Cares,” Michael Sprague, vp-marketing and communications for Kia Motors America, said in a statement. “At Kia, we are true fans of the game, and we will continue to provide innovative and engaging programming and activities to help fuel our fellow basketball fans’ passion for the sport and the Kia brand.”

According to Mark Tatum NBA evp-global marketing partnerships, “As part of our expanded partnership, Kia will be deepening its commitment to the NBA and providing incredible opportunities to bring our fans closer to the game throughout the season."

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