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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jun252018

Supreme Court: NBA, LeBron, Partners Score $5B-Plus In Social Media Value

By Barry Janoff

June 23, 2018: When it comes to connecting with fans and consumers, the NBA, LeBron James and Nike are kings of the social media road.

The NBA ranks No. 1 with the value of its collective social media footprint an estimated $5 billion this past season.

Not only does that lead in social media value across all major sports leagues in the U.S., it marks an increase in value of 28.6% versus 2016-17, according to a new study from social media intelligence platform MVPindex.

During the 2017-18 regular season, NBA league, team and player social accounts collectively generated nearly $808 million of value for brands.

That figure is up from $574 million the previous season.

The NFL ranks No. 2 in the use of social media, generating $251 million on behalf of brands during its 2017 regular season.

"This latest report proves beyond a doubt that social media is no longer a future thing — it's here and now, front-and center, defining fan engagement in sports and an essential part of any brand strategy or sponsorship," Kyle Nelson, co-founder and CMO for Dallas-based MVPindex, said in a statement.

"This growth trajectory is unstoppable and should be a wake-up call to teams, players and brands across all sports: those who don't understand the power of social media to drive tangible value, and don't have a dedicated strategy to make it happen, are leaving money on the table."

The NBA has 27.9 million followers on Twitter, 35.8 million on Facebook, 29 million followers on Instagram.

By comparison, the NFL has 24.7 million followers on Twitter, 16.5 million on Facebook, 11.3 million on Instagram.

MLB has 8.39 million followers on Twitter, 6.8 million on Facebook, 4.3 million on Instagram.

The NHL has 6.29 million followers on Twitter, 4.3 million on Facebook, 2.9 million followers on Instagram.

The true leader, but not included among major league sports here, is WWE, which boasts 850 million social media users.

James (Cleveland Cavaliers) became the top NBA player on social media this past season, surpassing Stephen Curry (Golden State Warriors), who was No. 1 in 2016-17.

With more than 100 million followers, James has almost as many followers as the next three NBA athletes combined: Curry, Dwyane Wade (Miami Heat) and Russell Westbrook (Oklahoma City Thunder).

Even with his following, James trails the top athlete worldwide on social media.

Soccer star Cristiano Ronaldo (paictured below) has 74 million followers on Twitter, 120.7 million on Facebook, 130 million followers on Instagram.

Dwayne “The Rock” Johnson ranks among the leaders in athletes-turned-actors: He has 13 million followers on Twitter, 57.5 million on Facebook, 13 million on Instagram.

Nike was the top brand activated on social media across the league in the first of an eight-year, $1 billion deal as the NBA’s official on-court apparel provider. (Nike also has a deal with the NFL that runs through 2028 and is set to begin a deal with MLB in 2020.)

Nike was featured in 3,000 posts for a total social value of $77.5 million, according to MVPindex.

Kia Motors was the second-ranked brand promoted in the NBA, receiving $42.8 million in social media value from it official alliance with the league.

Foot Locker had the most valuable campaign with #NBAKicks campaign, which was activated via 394 posts by the NBA and worth $34.8 million on social media.

Of the 54,000-plus NBA-related brand mentions, 48% were on Twitter, but those accounted for just 20% of the total value.

By contrast, Instagram accounted for 21% of total branded posts, yet generated 60% of the total value, with the Top 100 most valuable branded posts last season all on Instagram, according to MVPIndex.

In the first season of jersey sponsorships, the Boston Celtics generated the most value for their jersey partner, General Electric, with the brand receiving $9.2 million in value from the team during the regular season, according to MVPindex.

James and the Cavaliers wore their Goodyear-sponsored jerseys to the NBA Finals while Golden State and their Rakuten-sponsored jerseys won the NBA title, but that was not included in MVPindex’ regular-season social media stats.

James was also the top-performing ambassador for an athletic apparel brand, mentioning Nike in 55 posts worth $12.3 million.

Curry earned $7 million in value for his partner, Under Armour.

Among other top social media  brand performers, Damian Lillard ( Portland Trail Blazers) earned $5.1 million for adidas; Lonzo Ball (Los Angeles Lakers) $4 million for Big Baller Brand (under the auspices of his father, Lavar) and was No. 1 among NBA rookies; and Westbrook garnered $3 million for Jordan.

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