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NEWS REAL

• Shareef Abdur-Rahim, NBA vp-basketball operations and a former NBA All-Star, has been named President of the NBA G League. Abdur-Rahim will replace Malcolm Turner, who will step down Jan. 11, 2019, to become the AD for Vanderbilt University.

• The Golden State Warriors have been named the Sportsperson of the Year by Sports Illustrated.

• MLB Network will mark its 10th anniversary Jan. 1, 2019 at 6 PM ET – “exactly 10 years to the minute when MLB Network came on the air” – with “MLB Network: 10 Years and Counting.” It will follow that with a re-airing of Don Larsen’s perfect Game Five from the 1956 World Series.

• MiLB has expanded its deal with Allegiant Airline to launch Allegiant World MasterCard, which includes points for every purchase, no blackout dates for travel, rewards specific to cardholder's favorite MiLB teams and local communities.

• The Big East has signed a deal to keep its men’s basketball conference tournament in New York’s Madison Square Garden through 2028, extending a contract that was scheduled to run through 2026 but with an opt-out clause for  2022. Financial terms were not shared.

• With one week left in NFL Pro Bowl 2019 voting the leaders are:

Drew Brees (950,818), Patrick Mahomes (884,888), Todd Gurley (747,516), Saquon Barkley (718,108), James Conner (664,897), Jared Goff ( 658,150), Antonio Brown (630,392), Alvin Kamara (582,550), Tyreek Hill (560,994) and Travis Kielce (551,249).

POLL POSITION

Eight Teams And Venues For XFL 2020

• Dallas – Globe Life Park
• Houston – TDECU Stadium
• Los Angeles – StubHub Center
• New York/New Jersey – MetLife Stadium
• St. Louis – The Dome at America’s Center
• Seattle – CenturyLink Field
• Tampa Bay – Raymond James Stadium
• Washington, DC – Audi Field

See full story here.

KEEPING SCORE

BABE RUTH MEMORABILIA AUCTION

A live auction is scheduled to take place in Yankee Stadium on June 15, 2019 under the auspices of Hunt Auctions, to include 100s of items from the Babe Ruth family that have been in their possession since he passed away in 1948, most of which have not been seen in public. A portion of the proceeds will go to charity.

Among the items:  

• Babe Ruth Professional Model cleats
• Babe Ruth 60th Home Run Autographed display piece
• Babe Ruth 1934 Tour of Japan Champion Batsman presentational trophy
• Lou Gehrig signed and inscribed photograph to Babe Ruth
• Babe Ruth's 1930-31 New York Yankees "Better year than President" player contract
• Babe Ruth 1935 Boston Braves autographed contract agreement
• Babe Ruth personal check ledger with related signed documents
• Babe Ruth single signed baseballs and autographed photographs
    •    Babe Ruth 1934 Tour of Japan presentational pass
    •    Babe Ruth personal photographic albums including autographed exemplars
    •    Babe Ruth 12 Point Deer Trophy Mount with photographic provenance

Other items not from the Ruth family include:

    •    Babe Ruth Professional Model Bat with Home Run Notches c.1926-29
    •    Babe Ruth "Bustin Babes" barnstorming equipment travel case c.1920s (Waite Hoyt provenance)
    •    Highly significant 1923 New York Yankees World Championship presentational Spalding trophy
• 1923 New York Yankees World Champions team autographed ledger sheet

BUY SELL

Weekend Box Office Nov. Dec. 7-9
1. Ralph Breaks the Internet $16.1M
2. The Grinch $15.7M
3. Creed II $10.3M
4. Fantastic Beasts: Crimes of Grindelwald $6.8M
5. Bohemian Rhapsody $6M
6. Instant Family $5.6M
7. Green Book $3.9M
8. Robin Hood $3.6M
9. Possession of Hannah Grace $3.2M
10. Widows $3.1M

SOURCE: COMSCORE.com

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State Farm: 'Bikes Boats' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun252018

Supreme Court: NBA, LeBron, Partners Score $5B-Plus In Social Media Value

By Barry Janoff

June 23, 2018: When it comes to connecting with fans and consumers, the NBA, LeBron James and Nike are kings of the social media road.

The NBA ranks No. 1 with the value of its collective social media footprint an estimated $5 billion this past season.

Not only does that lead in social media value across all major sports leagues in the U.S., it marks an increase in value of 28.6% versus 2016-17, according to a new study from social media intelligence platform MVPindex.

During the 2017-18 regular season, NBA league, team and player social accounts collectively generated nearly $808 million of value for brands.

That figure is up from $574 million the previous season.

The NFL ranks No. 2 in the use of social media, generating $251 million on behalf of brands during its 2017 regular season.

"This latest report proves beyond a doubt that social media is no longer a future thing — it's here and now, front-and center, defining fan engagement in sports and an essential part of any brand strategy or sponsorship," Kyle Nelson, co-founder and CMO for Dallas-based MVPindex, said in a statement.

"This growth trajectory is unstoppable and should be a wake-up call to teams, players and brands across all sports: those who don't understand the power of social media to drive tangible value, and don't have a dedicated strategy to make it happen, are leaving money on the table."

The NBA has 27.9 million followers on Twitter, 35.8 million on Facebook, 29 million followers on Instagram.

By comparison, the NFL has 24.7 million followers on Twitter, 16.5 million on Facebook, 11.3 million on Instagram.

MLB has 8.39 million followers on Twitter, 6.8 million on Facebook, 4.3 million on Instagram.

The NHL has 6.29 million followers on Twitter, 4.3 million on Facebook, 2.9 million followers on Instagram.

The true leader, but not included among major league sports here, is WWE, which boasts 850 million social media users.

James (Cleveland Cavaliers) became the top NBA player on social media this past season, surpassing Stephen Curry (Golden State Warriors), who was No. 1 in 2016-17.

With more than 100 million followers, James has almost as many followers as the next three NBA athletes combined: Curry, Dwyane Wade (Miami Heat) and Russell Westbrook (Oklahoma City Thunder).

Even with his following, James trails the top athlete worldwide on social media.

Soccer star Cristiano Ronaldo (paictured below) has 74 million followers on Twitter, 120.7 million on Facebook, 130 million followers on Instagram.

Dwayne “The Rock” Johnson ranks among the leaders in athletes-turned-actors: He has 13 million followers on Twitter, 57.5 million on Facebook, 13 million on Instagram.

Nike was the top brand activated on social media across the league in the first of an eight-year, $1 billion deal as the NBA’s official on-court apparel provider. (Nike also has a deal with the NFL that runs through 2028 and is set to begin a deal with MLB in 2020.)

Nike was featured in 3,000 posts for a total social value of $77.5 million, according to MVPindex.

Kia Motors was the second-ranked brand promoted in the NBA, receiving $42.8 million in social media value from it official alliance with the league.

Foot Locker had the most valuable campaign with #NBAKicks campaign, which was activated via 394 posts by the NBA and worth $34.8 million on social media.

Of the 54,000-plus NBA-related brand mentions, 48% were on Twitter, but those accounted for just 20% of the total value.

By contrast, Instagram accounted for 21% of total branded posts, yet generated 60% of the total value, with the Top 100 most valuable branded posts last season all on Instagram, according to MVPIndex.

In the first season of jersey sponsorships, the Boston Celtics generated the most value for their jersey partner, General Electric, with the brand receiving $9.2 million in value from the team during the regular season, according to MVPindex.

James and the Cavaliers wore their Goodyear-sponsored jerseys to the NBA Finals while Golden State and their Rakuten-sponsored jerseys won the NBA title, but that was not included in MVPindex’ regular-season social media stats.

James was also the top-performing ambassador for an athletic apparel brand, mentioning Nike in 55 posts worth $12.3 million.

Curry earned $7 million in value for his partner, Under Armour.

Among other top social media  brand performers, Damian Lillard ( Portland Trail Blazers) earned $5.1 million for adidas; Lonzo Ball (Los Angeles Lakers) $4 million for Big Baller Brand (under the auspices of his father, Lavar) and was No. 1 among NBA rookies; and Westbrook garnered $3 million for Jordan.

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