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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Jun252018

Supreme Court: NBA, LeBron, Partners Score $5B-Plus In Social Media Value

By Barry Janoff

June 23, 2018: When it comes to connecting with fans and consumers, the NBA, LeBron James and Nike are kings of the social media road.

The NBA ranks No. 1 with the value of its collective social media footprint an estimated $5 billion this past season.

Not only does that lead in social media value across all major sports leagues in the U.S., it marks an increase in value of 28.6% versus 2016-17, according to a new study from social media intelligence platform MVPindex.

During the 2017-18 regular season, NBA league, team and player social accounts collectively generated nearly $808 million of value for brands.

That figure is up from $574 million the previous season.

The NFL ranks No. 2 in the use of social media, generating $251 million on behalf of brands during its 2017 regular season.

"This latest report proves beyond a doubt that social media is no longer a future thing — it's here and now, front-and center, defining fan engagement in sports and an essential part of any brand strategy or sponsorship," Kyle Nelson, co-founder and CMO for Dallas-based MVPindex, said in a statement.

"This growth trajectory is unstoppable and should be a wake-up call to teams, players and brands across all sports: those who don't understand the power of social media to drive tangible value, and don't have a dedicated strategy to make it happen, are leaving money on the table."

The NBA has 27.9 million followers on Twitter, 35.8 million on Facebook, 29 million followers on Instagram.

By comparison, the NFL has 24.7 million followers on Twitter, 16.5 million on Facebook, 11.3 million on Instagram.

MLB has 8.39 million followers on Twitter, 6.8 million on Facebook, 4.3 million on Instagram.

The NHL has 6.29 million followers on Twitter, 4.3 million on Facebook, 2.9 million followers on Instagram.

The true leader, but not included among major league sports here, is WWE, which boasts 850 million social media users.

James (Cleveland Cavaliers) became the top NBA player on social media this past season, surpassing Stephen Curry (Golden State Warriors), who was No. 1 in 2016-17.

With more than 100 million followers, James has almost as many followers as the next three NBA athletes combined: Curry, Dwyane Wade (Miami Heat) and Russell Westbrook (Oklahoma City Thunder).

Even with his following, James trails the top athlete worldwide on social media.

Soccer star Cristiano Ronaldo (paictured below) has 74 million followers on Twitter, 120.7 million on Facebook, 130 million followers on Instagram.

Dwayne “The Rock” Johnson ranks among the leaders in athletes-turned-actors: He has 13 million followers on Twitter, 57.5 million on Facebook, 13 million on Instagram.

Nike was the top brand activated on social media across the league in the first of an eight-year, $1 billion deal as the NBA’s official on-court apparel provider. (Nike also has a deal with the NFL that runs through 2028 and is set to begin a deal with MLB in 2020.)

Nike was featured in 3,000 posts for a total social value of $77.5 million, according to MVPindex.

Kia Motors was the second-ranked brand promoted in the NBA, receiving $42.8 million in social media value from it official alliance with the league.

Foot Locker had the most valuable campaign with #NBAKicks campaign, which was activated via 394 posts by the NBA and worth $34.8 million on social media.

Of the 54,000-plus NBA-related brand mentions, 48% were on Twitter, but those accounted for just 20% of the total value.

By contrast, Instagram accounted for 21% of total branded posts, yet generated 60% of the total value, with the Top 100 most valuable branded posts last season all on Instagram, according to MVPIndex.

In the first season of jersey sponsorships, the Boston Celtics generated the most value for their jersey partner, General Electric, with the brand receiving $9.2 million in value from the team during the regular season, according to MVPindex.

James and the Cavaliers wore their Goodyear-sponsored jerseys to the NBA Finals while Golden State and their Rakuten-sponsored jerseys won the NBA title, but that was not included in MVPindex’ regular-season social media stats.

James was also the top-performing ambassador for an athletic apparel brand, mentioning Nike in 55 posts worth $12.3 million.

Curry earned $7 million in value for his partner, Under Armour.

Among other top social media  brand performers, Damian Lillard ( Portland Trail Blazers) earned $5.1 million for adidas; Lonzo Ball (Los Angeles Lakers) $4 million for Big Baller Brand (under the auspices of his father, Lavar) and was No. 1 among NBA rookies; and Westbrook garnered $3 million for Jordan.

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