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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
May232018

NBA Marketers (And Denzel Washington) Ready To Play During The Finals

By Barry Janoff

May 23, 2018: We still are several games away from knowing which two of the NBA’s last four teams standing will make it to the 2018 Finals, but league partners are already up-and-running with activation for the upcoming championship.

Even before the Golden State Warriors, Houston Rockets, Cleveland Cavaliers and Boston Celtics settle matters for West and East bragging rights, such NBA partners as Nike, 2K, EA, Kia, New Era, State Farm, Anheuser-Busch, Tissot, Kaiser Permanente, Fanatics, Jack Daniel’s, Taco Bell, American Express, Gatorade, Kumho Tire, Kia, Mtn. Dew, Spaulding and Finals presenting partner YouTube TV are ready to unveil activation during The Finals or add elements to platforms that broke during the post-season.

Among the highlights, 2K will announce the cover athlete of NBA 2K19 20th Anniversary Edition during the NBA Finals presented by YouTube TV.

On June 9, EA will release a first-look trailer for NBA Live 19.

During the Finals, which begin May 31, presenting partner YouTube TV along with NBA and ESPN digital properties will create custom spots to air on ABC's broadcast of the NBA Finals presented by YouTube TV.

YouTube TV will also be promoting a tune-in of the NBA Finals on ABC with YouTube TV to existing YouTube TV members and prospective members through YouTube and Google digital properties

The NBA will run a co-promotion with Sony Pictures for The Equalizer 2 starring Denzel Washington (in theaters July 20).

Solo: A Star Wars Story promo spots with Dwyane Wade have been running throughout the Eastern Conference Finals on ABC/ESPN.

Nike, now in the first year of an eight-year, $1 billion deal as the league’s on-court apparel provider, will debut the official NBA Finals Championship Locker Room T-shirts.

In addition, Nike will produce a Game Theater Collection including new Nike Elite socks and on-court warm-up jackets and pants for Finals participants (which Nike said are different from Nike’s regular season gear).

New accessories also include New Era’s first official Locker Room Championship Cap for the NBA Finals and Wincraft producing the celebratory NBA Finals Championship towel.

For the first time, Fanatics produced the official Eastern and Western Conference Finals championship apparel.

Co-branded Jack Daniel’s/NBA Playoffs-themed table tents and posters have been featured at on-premise and off-premise retail locations across all 16 NBA Playoffs markets.

For the third consecutive season Taco Bell is running a “Steal A Game, Steal A Taco” promotion during the NBA Finals. If a road team “steals a win,” people nationwide will have the opportunity to “steal” a free Doritos Locos Taco from Taco Bell.

Taco Bell is currently airing a spot during the Conference Finals,. When a Finals game is stolen, Taco Bell will launch a redemption-focused spot, telling people when and where to "steal" their free taco. (Details here.)

American Express created NBA-themed “flip videos” that have posted on American Express’ social media channels during the NBA Playoffs on TNT and ESPN.

Kumho Tire launched a NBA spot featuring John Wall, "Every Second."

Kaiser Permanente launched a campaign with Steph Curry, "Wins and Losses."

ExxonMobil, presenting partner of the Eastern Conference Finals on ESPN, unveiled a spot with Anthony Davis and ran a Finals sweepstakes with a grand prize trip to the NBA Finals.

Budweiser and Tissot also ran sweeps offering a trip and tickets to a NBA Finals game.

Mtn Dew Kickstart’s “Closer than Courtside” promotion will conclude with the winner of the sweepstakes receiving the chance to sit courtside with Kevin Hart during an NBA Playoffs game.

Gatorade used Karl Anthony Towns’ and Jayson Tatum’s first NBA playoffs as an opportunity to give back to the sports community, with Gatorade making a $20,000 donation to a Gatorade Play It Forward Charity.

State Farm broke commercials with Chris Paul, James Harden and actor Oscar Nunez (State Farm Agent Cole Perez). State Farm also conducted "Cole’s Connection Challenge," a digital sweepstakes where fans were entered for a chance to win tickets to the 2018 NBA Finals presented by YouTube TV.

Nike’s “Champions Think 16” program continues with shoe launches from Nike Basketball, Nike Sportswear, Converse and Air Jordan that highlight key NBA Playoffs moments in history.

Among hoops shoe companies, shoe drops through the end of NBA Finals include:

• adidas Harden Vol. 2 “Lift Off”
• Converse Fast-Break “No Easy Buckets”
• Converse Star Player OX “Intangibles”
• Nike AF1 Low “Fo’, Fi’, Fo’”
• Air Jordan XI Low “Rook to Queen”
• Nike Sportswear Soldier 1 “25 Straight”
• Nike KD IV “Thunderstruck” (Warriors Colorway)
• Nike AF270 “Gold Standard”
• Air Jordan XIV
• Under Armour Curry Five

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