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• Shareef Abdur-Rahim, NBA vp-basketball operations and a former NBA All-Star, has been named President of the NBA G League. Abdur-Rahim will replace Malcolm Turner, who will step down Jan. 11, 2019, to become the AD for Vanderbilt University.

• The Golden State Warriors have been named the Sportsperson of the Year by Sports Illustrated.

• MLB Network will mark its 10th anniversary Jan. 1, 2019 at 6 PM ET – “exactly 10 years to the minute when MLB Network came on the air” – with “MLB Network: 10 Years and Counting.” It will follow that with a re-airing of Don Larsen’s perfect Game Five from the 1956 World Series.

• MiLB has expanded its deal with Allegiant Airline to launch Allegiant World MasterCard, which includes points for every purchase, no blackout dates for travel, rewards specific to cardholder's favorite MiLB teams and local communities.

• The Big East has signed a deal to keep its men’s basketball conference tournament in New York’s Madison Square Garden through 2028, extending a contract that was scheduled to run through 2026 but with an opt-out clause for  2022. Financial terms were not shared.

• With one week left in NFL Pro Bowl 2019 voting the leaders are:

Drew Brees (950,818), Patrick Mahomes (884,888), Todd Gurley (747,516), Saquon Barkley (718,108), James Conner (664,897), Jared Goff ( 658,150), Antonio Brown (630,392), Alvin Kamara (582,550), Tyreek Hill (560,994) and Travis Kielce (551,249).

POLL POSITION

Eight Teams And Venues For XFL 2020

• Dallas – Globe Life Park
• Houston – TDECU Stadium
• Los Angeles – StubHub Center
• New York/New Jersey – MetLife Stadium
• St. Louis – The Dome at America’s Center
• Seattle – CenturyLink Field
• Tampa Bay – Raymond James Stadium
• Washington, DC – Audi Field

See full story here.

KEEPING SCORE

BABE RUTH MEMORABILIA AUCTION

A live auction is scheduled to take place in Yankee Stadium on June 15, 2019 under the auspices of Hunt Auctions, to include 100s of items from the Babe Ruth family that have been in their possession since he passed away in 1948, most of which have not been seen in public. A portion of the proceeds will go to charity.

Among the items:  

• Babe Ruth Professional Model cleats
• Babe Ruth 60th Home Run Autographed display piece
• Babe Ruth 1934 Tour of Japan Champion Batsman presentational trophy
• Lou Gehrig signed and inscribed photograph to Babe Ruth
• Babe Ruth's 1930-31 New York Yankees "Better year than President" player contract
• Babe Ruth 1935 Boston Braves autographed contract agreement
• Babe Ruth personal check ledger with related signed documents
• Babe Ruth single signed baseballs and autographed photographs
    •    Babe Ruth 1934 Tour of Japan presentational pass
    •    Babe Ruth personal photographic albums including autographed exemplars
    •    Babe Ruth 12 Point Deer Trophy Mount with photographic provenance

Other items not from the Ruth family include:

    •    Babe Ruth Professional Model Bat with Home Run Notches c.1926-29
    •    Babe Ruth "Bustin Babes" barnstorming equipment travel case c.1920s (Waite Hoyt provenance)
    •    Highly significant 1923 New York Yankees World Championship presentational Spalding trophy
• 1923 New York Yankees World Champions team autographed ledger sheet

BUY SELL

Weekend Box Office Nov. Dec. 7-9
1. Ralph Breaks the Internet $16.1M
2. The Grinch $15.7M
3. Creed II $10.3M
4. Fantastic Beasts: Crimes of Grindelwald $6.8M
5. Bohemian Rhapsody $6M
6. Instant Family $5.6M
7. Green Book $3.9M
8. Robin Hood $3.6M
9. Possession of Hannah Grace $3.2M
10. Widows $3.1M

SOURCE: COMSCORE.com

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State Farm: 'Bikes Boats' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep192018

NBA Jump-Starts Marketing Push For New Season With Focus On Fans' ‘Hopes’

By Barry Janoff

September 19, 2018: Are you ready for the 2018-19 NBA season? Because the NBA is getting ready for you.

In anticipation of the coming campaign, beginning Oct. 16 with Kia NBA Tip-Off 2018 with games across TNT, ESPN and NBA TV, the NBA has unveiled a multi-media push under its umbrella “This Is Why We Play” global effort.

A lead spot, “Hopes,” includes fans, rap artist Travis Scott and Kenny Smith, two-time NBA champ and long-time analyst and commentator for the NBA on TNT’s Inside the NBA.

According to the league, “We’re shining the spotlight on the fans, whoever they are and wherever they may be, as they tell us what they’re hoping for this NBA season.”

Among the key storylines for 2018-19: LeBron James joining the Los Angeles Lakers, Dwayne Wade’s farewell season, Kawhi Leonard joining the Toronto Raptors, Carmelo Anthony signing with the Houston Rockets and the Golden State Warriors going for an NBA championship three-peat.

Also top-of-mind for NBA fans: an incoming crop of rookies that includes Mo Bamba (Orlando Magic), Marvin Bagley III (Sacramento Kings), Trae Young (Atlanta Hawks), Kevin Knox (New York Knicks), DeAndre Ayton (Phoenix Suns) and Luka Doncic (Dallas Mavericks).

In the spot, an array of people address the question, “What are you hoping for this season?”

“What am I hoping for this season?” says a young woman wearing a LeBron James Lakers jersey as we see a shot of James in action. “I’m hoping my guy brings Showtime back to L.A.”

A teacher in a classroom says, “I hope the Warriors are ready to be tested.”

Scott, a native of Houston, envisions James Harden and the Rockets being the ones to again do the testing.

A network weatherman in Oklahoma offers, “We hope the rest of the country sees a lot more Thunder.”

A fan in Philadelphia is hoping for some “courtside seats this season,” but gets laughed at as those have been difficult to find given the success of the 76ers.

Smith wants “something that leaves me speechless.”

The NBA is supporting with digital and social media via the hash tag, #ThisIsWhyWePlay.

The league enters the season with solid footing among marketing partners.

The NBA just signed Beats by Dre as its global official headphone, wireless speaker and audio partner for the NBA, WNBA, NBA G League and USA Basketball.

The league also extended its alliance with Harman JBL in the same categories to support the brand's team and player Ambassador Program.

“We’re shining the spotlight on the fans, whoever they are and wherever they may be, as they tell us what they’re hoping for this NBA season.”

NBA partner State Farm expanded its footprint in the league, signing a naming rights deal for the home venue for the Atlanta Hawks, now State Farm Arena.

The Portland Trail Blazers (Biofreeze), San Antonio Spurs (Frost Bank) and Memphis Grizzlies (FedEx) signed off-season deals for jersey-patch sponsors, bringing the total to 24 NBA teams with such alliances.

Led by the start of an eight-year $1 billion deal with Nike, and the launch of a three-year test program involving jersey partners, NBA sponsorship spending last season topped $1 billion for the first time in league history.

The $1.12 billion sponsor spend in 2017-18 was up $259 million over the $861 million sponsor spend in 2016-17 and nearly double the $679 million sponsor spend from 2013-14, according to ESP Properties, Chicago.

On average, NBA teams are worth a record $1.65 billion, and every team is worth at least $1 billion for the first time, according to Forbes.

NBA, Beats By Dre Sign Global Marketing Alliance

State Farm In NBA Name Game With Naming Rights Deal

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