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• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Sep192018

NBA Jump-Starts Marketing Push For New Season With Focus On Fans' ‘Hopes’

By Barry Janoff

September 19, 2018: Are you ready for the 2018-19 NBA season? Because the NBA is getting ready for you.

In anticipation of the coming campaign, beginning Oct. 16 with Kia NBA Tip-Off 2018 with games across TNT, ESPN and NBA TV, the NBA has unveiled a multi-media push under its umbrella “This Is Why We Play” global effort.

A lead spot, “Hopes,” includes fans, rap artist Travis Scott and Kenny Smith, two-time NBA champ and long-time analyst and commentator for the NBA on TNT’s Inside the NBA.

According to the league, “We’re shining the spotlight on the fans, whoever they are and wherever they may be, as they tell us what they’re hoping for this NBA season.”

Among the key storylines for 2018-19: LeBron James joining the Los Angeles Lakers, Dwayne Wade’s farewell season, Kawhi Leonard joining the Toronto Raptors, Carmelo Anthony signing with the Houston Rockets and the Golden State Warriors going for an NBA championship three-peat.

Also top-of-mind for NBA fans: an incoming crop of rookies that includes Mo Bamba (Orlando Magic), Marvin Bagley III (Sacramento Kings), Trae Young (Atlanta Hawks), Kevin Knox (New York Knicks), DeAndre Ayton (Phoenix Suns) and Luka Doncic (Dallas Mavericks).

In the spot, an array of people address the question, “What are you hoping for this season?”

“What am I hoping for this season?” says a young woman wearing a LeBron James Lakers jersey as we see a shot of James in action. “I’m hoping my guy brings Showtime back to L.A.”

A teacher in a classroom says, “I hope the Warriors are ready to be tested.”

Scott, a native of Houston, envisions James Harden and the Rockets being the ones to again do the testing.

A network weatherman in Oklahoma offers, “We hope the rest of the country sees a lot more Thunder.”

A fan in Philadelphia is hoping for some “courtside seats this season,” but gets laughed at as those have been difficult to find given the success of the 76ers.

Smith wants “something that leaves me speechless.”

The NBA is supporting with digital and social media via the hash tag, #ThisIsWhyWePlay.

The league enters the season with solid footing among marketing partners.

The NBA just signed Beats by Dre as its global official headphone, wireless speaker and audio partner for the NBA, WNBA, NBA G League and USA Basketball.

The league also extended its alliance with Harman JBL in the same categories to support the brand's team and player Ambassador Program.

“We’re shining the spotlight on the fans, whoever they are and wherever they may be, as they tell us what they’re hoping for this NBA season.”

NBA partner State Farm expanded its footprint in the league, signing a naming rights deal for the home venue for the Atlanta Hawks, now State Farm Arena.

The Portland Trail Blazers (Biofreeze), San Antonio Spurs (Frost Bank) and Memphis Grizzlies (FedEx) signed off-season deals for jersey-patch sponsors, bringing the total to 24 NBA teams with such alliances.

Led by the start of an eight-year $1 billion deal with Nike, and the launch of a three-year test program involving jersey partners, NBA sponsorship spending last season topped $1 billion for the first time in league history.

The $1.12 billion sponsor spend in 2017-18 was up $259 million over the $861 million sponsor spend in 2016-17 and nearly double the $679 million sponsor spend from 2013-14, according to ESP Properties, Chicago.

On average, NBA teams are worth a record $1.65 billion, and every team is worth at least $1 billion for the first time, according to Forbes.

NBA, Beats By Dre Sign Global Marketing Alliance

State Farm In NBA Name Game With Naming Rights Deal

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