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• Universal Casting in Miami has been looking for people to fill three roles for what was called a “major commercial” with Serena Williams: Serena at 7-13 years old, 15-19 and 22-27. “Those auditioning must be proficient tennis players and must look like Serena.”   

• NFL Network’s Good Morning Football is in London for six days starting today (Monday, Oct. 22) leading up to the Philadelphia Eagles vs. Jacksonville Jaguars game in Wembley Stadium on Sunday (Oct. 28). Good Morning Football will air Monday-Friday (7 AM ET) from Westminster Live Studios. 

• Charles Wang, 74, businessman and former owner of the New York Islanders (2000-16), passed away on Sunday morning. RIP.

• ESPN said it generated its best NBA opening week rating since 2014 on Saturday for LeBron James’ home-opener with the Los Angeles Lakers. The Lakers vs. Rockets game telecast, won by Houston, 124-115, drew a 2.5 metered market rating, also making it the highest-rated NBA regular season game on ESPN since the Warriors 73rd win game in April of 2016.

POLL POSITION
The Rock & Roll Hall of Fame nominees for the Class of 2019: • Def Leppard • Devo • Janet Jackson • John Prine • Kraftwerk • LLCoolJ * MC5 • Radiohead • Rage Against the Machine • Roxy Music * Stevie Nicks • The Cure • Todd Rundgren • Rufus & Chaka Khan • The Zombies VOTE HERE
KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)

BUY SELL

Weekend Box Office Oct. 12-14
1. Venom $35.7 M
2. A Star Is Born $28M
3. First Man $16.6M
4. Goosebumps 2 $16.2M
5. Smallfoot $9.3M
6. Night School $8M
7. Bad Times at the El Royale $7.2M
8. The House With A Clock In Its Walls $4M
9. The Hate U Give $1.8M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep192018

NBA Jump-Starts Marketing Push For New Season With Focus On Fans' ‘Hopes’

By Barry Janoff

September 19, 2018: Are you ready for the 2018-19 NBA season? Because the NBA is getting ready for you.

In anticipation of the coming campaign, beginning Oct. 16 with Kia NBA Tip-Off 2018 with games across TNT, ESPN and NBA TV, the NBA has unveiled a multi-media push under its umbrella “This Is Why We Play” global effort.

A lead spot, “Hopes,” includes fans, rap artist Travis Scott and Kenny Smith, two-time NBA champ and long-time analyst and commentator for the NBA on TNT’s Inside the NBA.

According to the league, “We’re shining the spotlight on the fans, whoever they are and wherever they may be, as they tell us what they’re hoping for this NBA season.”

Among the key storylines for 2018-19: LeBron James joining the Los Angeles Lakers, Dwayne Wade’s farewell season, Kawhi Leonard joining the Toronto Raptors, Carmelo Anthony signing with the Houston Rockets and the Golden State Warriors going for an NBA championship three-peat.

Also top-of-mind for NBA fans: an incoming crop of rookies that includes Mo Bamba (Orlando Magic), Marvin Bagley III (Sacramento Kings), Trae Young (Atlanta Hawks), Kevin Knox (New York Knicks), DeAndre Ayton (Phoenix Suns) and Luka Doncic (Dallas Mavericks).

In the spot, an array of people address the question, “What are you hoping for this season?”

“What am I hoping for this season?” says a young woman wearing a LeBron James Lakers jersey as we see a shot of James in action. “I’m hoping my guy brings Showtime back to L.A.”

A teacher in a classroom says, “I hope the Warriors are ready to be tested.”

Scott, a native of Houston, envisions James Harden and the Rockets being the ones to again do the testing.

A network weatherman in Oklahoma offers, “We hope the rest of the country sees a lot more Thunder.”

A fan in Philadelphia is hoping for some “courtside seats this season,” but gets laughed at as those have been difficult to find given the success of the 76ers.

Smith wants “something that leaves me speechless.”

The NBA is supporting with digital and social media via the hash tag, #ThisIsWhyWePlay.

The league enters the season with solid footing among marketing partners.

The NBA just signed Beats by Dre as its global official headphone, wireless speaker and audio partner for the NBA, WNBA, NBA G League and USA Basketball.

The league also extended its alliance with Harman JBL in the same categories to support the brand's team and player Ambassador Program.

“We’re shining the spotlight on the fans, whoever they are and wherever they may be, as they tell us what they’re hoping for this NBA season.”

NBA partner State Farm expanded its footprint in the league, signing a naming rights deal for the home venue for the Atlanta Hawks, now State Farm Arena.

The Portland Trail Blazers (Biofreeze), San Antonio Spurs (Frost Bank) and Memphis Grizzlies (FedEx) signed off-season deals for jersey-patch sponsors, bringing the total to 24 NBA teams with such alliances.

Led by the start of an eight-year $1 billion deal with Nike, and the launch of a three-year test program involving jersey partners, NBA sponsorship spending last season topped $1 billion for the first time in league history.

The $1.12 billion sponsor spend in 2017-18 was up $259 million over the $861 million sponsor spend in 2016-17 and nearly double the $679 million sponsor spend from 2013-14, according to ESP Properties, Chicago.

On average, NBA teams are worth a record $1.65 billion, and every team is worth at least $1 billion for the first time, according to Forbes.

NBA, Beats By Dre Sign Global Marketing Alliance

State Farm In NBA Name Game With Naming Rights Deal

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