Top
POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Sep192018

NBA Jump-Starts Marketing Push For New Season With Focus On Fans' ‘Hopes’

By Barry Janoff

September 19, 2018: Are you ready for the 2018-19 NBA season? Because the NBA is getting ready for you.

In anticipation of the coming campaign, beginning Oct. 16 with Kia NBA Tip-Off 2018 with games across TNT, ESPN and NBA TV, the NBA has unveiled a multi-media push under its umbrella “This Is Why We Play” global effort.

A lead spot, “Hopes,” includes fans, rap artist Travis Scott and Kenny Smith, two-time NBA champ and long-time analyst and commentator for the NBA on TNT’s Inside the NBA.

According to the league, “We’re shining the spotlight on the fans, whoever they are and wherever they may be, as they tell us what they’re hoping for this NBA season.”

Among the key storylines for 2018-19: LeBron James joining the Los Angeles Lakers, Dwayne Wade’s farewell season, Kawhi Leonard joining the Toronto Raptors, Carmelo Anthony signing with the Houston Rockets and the Golden State Warriors going for an NBA championship three-peat.

Also top-of-mind for NBA fans: an incoming crop of rookies that includes Mo Bamba (Orlando Magic), Marvin Bagley III (Sacramento Kings), Trae Young (Atlanta Hawks), Kevin Knox (New York Knicks), DeAndre Ayton (Phoenix Suns) and Luka Doncic (Dallas Mavericks).

In the spot, an array of people address the question, “What are you hoping for this season?”

“What am I hoping for this season?” says a young woman wearing a LeBron James Lakers jersey as we see a shot of James in action. “I’m hoping my guy brings Showtime back to L.A.”

A teacher in a classroom says, “I hope the Warriors are ready to be tested.”

Scott, a native of Houston, envisions James Harden and the Rockets being the ones to again do the testing.

A network weatherman in Oklahoma offers, “We hope the rest of the country sees a lot more Thunder.”

A fan in Philadelphia is hoping for some “courtside seats this season,” but gets laughed at as those have been difficult to find given the success of the 76ers.

Smith wants “something that leaves me speechless.”

The NBA is supporting with digital and social media via the hash tag, #ThisIsWhyWePlay.

The league enters the season with solid footing among marketing partners.

The NBA just signed Beats by Dre as its global official headphone, wireless speaker and audio partner for the NBA, WNBA, NBA G League and USA Basketball.

The league also extended its alliance with Harman JBL in the same categories to support the brand's team and player Ambassador Program.

“We’re shining the spotlight on the fans, whoever they are and wherever they may be, as they tell us what they’re hoping for this NBA season.”

NBA partner State Farm expanded its footprint in the league, signing a naming rights deal for the home venue for the Atlanta Hawks, now State Farm Arena.

The Portland Trail Blazers (Biofreeze), San Antonio Spurs (Frost Bank) and Memphis Grizzlies (FedEx) signed off-season deals for jersey-patch sponsors, bringing the total to 24 NBA teams with such alliances.

Led by the start of an eight-year $1 billion deal with Nike, and the launch of a three-year test program involving jersey partners, NBA sponsorship spending last season topped $1 billion for the first time in league history.

The $1.12 billion sponsor spend in 2017-18 was up $259 million over the $861 million sponsor spend in 2016-17 and nearly double the $679 million sponsor spend from 2013-14, according to ESP Properties, Chicago.

On average, NBA teams are worth a record $1.65 billion, and every team is worth at least $1 billion for the first time, according to Forbes.

NBA, Beats By Dre Sign Global Marketing Alliance

State Farm In NBA Name Game With Naming Rights Deal

Back to Home Page