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Apr212009

NBA Has Tasty Treat For Fans During Playoffs

April 21, 2009: The NBA and Mars Direct, a division of Mars Snackfood US, have unveiled "My Team" M&M’s brand chocolate candies, which feature customized team logos and colors for all 30 NBA teams. The new NBA Blends can be purchased online at mymms.com/nba, or at the NBA Store in New York. Mars unveiled a similar product with the NFL this year prior to Super Bowl XLIII. The "My Team" NBA candies are available in special NBA-themed, 7-ounce bags (three-bag minimum order) for $12.99 per bag and in 5 lb. bags priced at $140. Also available is an M&M’s classic candy dispenser with specific team logos, which comes with three 7-ounce bags of any "My Team" candies, for $59.99. “The NBA has some of the most passionate fans in the world and NBA branded M&M’s is another way for our fans to show support for their favorite team.” Vicky Picca, svp-NBA global merchandising group, said in a statement. Back to Home Page

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