Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
May102016

NBA Goes 3x3 With Mountain Dew For National Hoops Tournament, Marketing

By Barry Janoff

May 9, 2016: The NBA said it is planning multi-media coverage to support the launch of its initial Dew NBA 3X, a national three-on-three hoops competition with title sponsor Mountain Dew.

The invite-only competition begins later this month in Atlanta and culminates on Oct. 23 in Los Angeles with the Dew NBA 3X National Finals. (Full schedule below)

Mountain Dew, a division of NBA marketing partner PepsiCo, earlier this year unveiled a TV spot with lead brand ambassador Russell Westbrook and NBA players Jimmy Butler and Julius Randle.

An updated spot will tout the Tour, and will be supported by print, Internet and social media.

A dedicated Web site will enable people to get updated results and information about the teams and events.

NBA Hall of Famer Gary Payton, has been named Dew NBA 3X ambassador. Payton, along with local NBA players and legends, are scheduled to make appearances during the six-city tour.

In addition to skills contests, celebrity DJs, food trucks and other on-site activations at each Dew NBA 3X tour stop, Mountain Dew said it would create a pop-up gallery showcasing basketball and youth culture-themed artwork submitted by local artists and fans. Mountain Dew said it would select "relevant artists in each city to curate the gallery and also contribute their own live art."

“Through our multi-year partnership with the NBA, we continue to bring one-of-a-kind experiences to Dew Nation that celebrate the game and lifestyle of basketball,” said Greg Lyons, Mountain Dew svp-marketing, said in a statement.

“At Dew NBA 3X, we are hosting talented players on the court and bringing the game off the court through onsite activities that combine the love of basketball, art and music, including an art gallery series designed and curated by local artists," said Lyons.

According to the NBA and Mountain Dew, at each Dew NBA 3X stop, more than 30 pre-selected men’s and women’s teams would participate in the 3x3 competition. Each two-day event will begin with pool play, followed by a single-elimination playoff bracket, resulting in city champions. (Details here.)

The winning teams in each city would qualify for the championship event of the tour in Los Angeles.

The championship men’s and women’s teams from the Dew NBA 3X Finals would then qualify for the 2017 USA Basketball 3x3 National Tournament.

The winning Dew NBA 3X men’s team would also qualify for the 2016 FIBA 3x3 All Stars, scheduled for November in Qatar, as well as a 2017 FIBA World Tour event.

The winning teams from the tip-off event in Atlanta also qualify for the 2016 USA Basketball 3x3 National Tournament, scheduled for this August in Colorado. 
 
According to Kiki VanDeweghe, NBA evp-basketball operations, “The upcoming tour is sure to attract impressive talent from across the country. “The 3X program allows us to continue growing the game of basketball by introducing fans to quality amateur play that will set the new standard for 3x3 competition.”

Dew NBA 3X Tour Scheduled Dates

• May 21-22, Atlanta (The Gulch)
• June 25-26, Miami (National YoungArts Foundation)
• July 30-31, Dallas (The Bomb Factory)
• Aug.13-14, Chicago (Aragon Ballroom)
• Sept. 17-18, Houston (TBC)
• Oct. 22-23, Los Angeles (The Barker Hanger)

Back to Home Page