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NEWS REAL

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
May042015

Stephen Curry Continues His March With JBL, Wheaties As NBA, Marketing MVP

By Barry Janoff

May 4, 2015: Newly minted NBA MVP Stephen Curry continues to prove his worth as one of the league's best players and most marketable athletes.

The All-Star guard for the Golden State Warriors has added to his growing endorsement list by signing a multi-year deal with Harman International Industries to be a spokesman for the company's JBL audio brand.

He also has signed on with General Mills to appear on a limited-edition box of Wheaties, which touts his being named the league's MVP.

Harman this season became the official headphone, speaker and audio partner of the NBA, WNBA, NBA Development League and USA Basketball.

Financial terms of the deals with Curry were not disclosed.

Harmon said that Curry would appear in multi-level activations including TV, Internet and social media.

“Stephen is a one-of-a-kind player who cannot be defined by any one specific skill-set and showcases tremendous talent in every aspect of the game. JBL brings the same spirit to audio, with innovation and leadership in user experience, design and technology,” Ralph Santana, CMO for Harman, said in a statement. “We have seen the marriage of music and sports through popular culture and its impact on individuals in every walk of life."

"It's an honor to add Stephen Curry to the Wheaties family, and we congratulate him on the tremendous achievement of league MVP," Jamie Lyon, Wheaties associate marketing manager., said of the alliance. "Through dedication and commitment to his sport, in addition to his service to the community, Stephen embodies the heart of a true champion."

Curry, who earns about $8 million in endorsements, has alliances that include State Farm (in several spots in a dual role with his faux "twin brother" Sebastian), Under Armour, Express (pictured below), Degree Antiperspirant, PlayStation, Muscle Milk, Foot Locker, Kaiser Permanente, Backyard Sports NBA 2015 video game, sports-equipment company Zamst and Fanatics Authentic memorabilia.

"Stephen Curry is a once-in-a-generation talent and a game-changer who is driving basketball into a new era."

Over the past year or so he has also appeared in marketing for EA Sports, East Bay, MoGo mouth guards, the NBA on ESPN, NBA on TNT, ESPN's "This is SportsCenter" and regionally for the Warriors.

This past season, Curry had the second-most popular-selling jersey in the NBA behind LeBron James, according to the NBA.

"Stephen Curry is a once-in-a-generation talent and a game-changer who is driving basketball into a new era," Kevin Plank, founder and CEO for Under Armour, said in a statement regarding Curry's MVP honor. "He is truly an innovator on the court, and his impact off the court reaches new heights every year. As Stephen continues to defy expectations, nothing is more exciting than knowing we'll be with him every step of the way as his performance partner."

Under Armour unveiled a spot, "Stonecutter," narrated by NBA legend Bill Russell, to congratulate Curry.

Harman also has an endorsement deal with Damien Lillard of the NBA's Portland Trail Blazers. Their global brand representatives also include Maroon 5, Linkin Park, Quincy Jones and world-renowned pianist and United Nations Messenger of Peace Lang Lang.

According to Curry, “Having a soundtrack is important in my game and my life – and uncompromised audio quality helps me take it to the next level when I think I’ve given my all. “I’m excited to be able to share that passion with my fans through JBL and influence fans everywhere to enjoy their music with the highest quality sound.”

Curry, who joined the Warriors out of Davidson (NC) College as the seventh overall pick in the 2009 NBA Draft, this year broke his own mark for most three-point field goals in a season with 286, topping the 272 he had in 2012-13. he also set pro-career nights with 1,900 points and an NBA-leading 163 steals in helping to lead the Warriors to a franchise-best 67-15 mark.

He won the 2014-15 Kia NBA MVP voting over James Harden (Houston Rockets) and James (Cleveland Cavaliers). He is a member of the USA Men's Basketball Team seeking a spot in the 2016 Summer Olympics in Rio.

Off the court, Curry, the son of former NBA veteran Del Curry, hosts a golf tournament in San Francisco in alliance with ThanksUSA's scholarship program. The Stephen Curry Foundation supports, among other endeavors, Nothing But Nets, which targets the elimination of malaria, with a focus on Africa. The annual Curry Celebrity Classic Golf Tournament in Charlotte sends proceeds to the Ada Jenkins Center in Davidson.

Said Harman's Santana, "We are eager to collaborate with Stephen to bolster our brand while evolving and upgrading the experience for fans of music and sports through the lens of JBL.”

Is Stephen Curry The NBA's Peyton Manning Of Marketing?

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